Remove Acquisition Remove B2C Remove Email Remove Sales
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Google ads).

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How to Build a Beloved Product Without Email Marketing

ConversionXL

So when she told us that she’s uncomfortable providing her email address to companies—including ours!—and and didn’t want more email clogging up her inbox, it made us stop in our tracks. We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether.

Email 151
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As a result: They’re converted via email. The second relies on retention. The second type is winning.

Retention 126
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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

In April 2010 I received an email that said, “I’m an incoming Stanford student in the fall and working on a project that a number of people suggested I get in touch with you about.&#. more likely to successfully scale with sales driven startups than with product centric startups. Ok, I get a lot of these.

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The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

ConversionXL

Email marketing is important, huh? The first two are more familiar to B2B marketers; the last one often applies to B2C. If the purpose of the analysis is to identify top traffic sources, a much clearer step is “Identify your top two traffic channels in the Google Analytics ‘Acquisition’ report.”. Or sales-qualified leads.

Analytics 161
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. Cold email and referrals have often been quite effective. The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process?

Audience 127