Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014. So, what can you do?

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort metrics can help drive more repeat customers. This metric reveals the longer-term relationship.

Retention 126

Retention Analytics Campaign eCommerce 126

Austin Startup

JUNE 26, 2019

Because we will not be maintaining the integrity of the data after June 28th, we will be discounting the search and account features after that date. Since launching the site last year, we’ve had the privilege of helping more than 7,500 folks with their most important search. Obviously, it did not convert. Hello Chris Yeh!)

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

ConversionXL

MARCH 31, 2021

For example, searching Facebook for “SaaS marketers” yields the following Groups: You can also search Reddit to find relevant subreddits: Your clients may hang out in different communities than the examples above, but this is the time to put your detective hat on and look for popular conversations happening within each community.

Audience 127

Audience Non-Compete Distribution Channel 127

ConversionXL

MARCH 3, 2021

Brands that rely heavily on revenue from paid than organic search are only one crisis away from having their business turn upside down. The moment you stop paying for search ads is the moment your traffic dries up. The Search Terms Report is the best place to go to get information about your keyword targeting.

PPC 146

PPC SEO Campaign Analytics 146

David Teten

DECEMBER 3, 2019

Coalesce address the more general problem of searching through large data sets for best fits. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Pacer is useful to search prior litigation, bankruptcies, etc.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Seeing Both Sides

AUGUST 16, 2012

In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. That is, build a massive database of travel information that provided a white label search engine for travel sites like Expedia and Travelocity. Going B2C was daunting and not in our core DNA,” Kaufer remarked.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Acquisition segments. Acquisition segments.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. What do you learn from this report?

Analytics 141

Analytics Metrics Mobile DC 141

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Hence, analytics framework to represent end-to-end business measurement is called Acquisition – Behavior – Outcomes. Lameness ensues.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Duct Tape Marketing

DECEMBER 5, 2013

This explosive growth has made Pinterest a viable traffic and revenue source for many B2B and B2C businesses. The tool works by searching for and returning group boards that you can evaluate and potentially start incorporating into your pinning strategy. What are your success stories? Is there a valuable tip you’d like to add?

Social Media 77

Social Media Social Network Channel HTML 77

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. In other words: Evolution.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). At the end of this exercise, you'll end up with a really great understanding of what each of your marketing/acquisition strategy is solving for.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. Run a bunch of search queries with the intent of looking for the company's products and services. Organic search rankings (rank, page titles, snippets).

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

VC Cafe

MARCH 15, 2016

At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. In a B2C context, you definitely want to give the chat option to customers who got something in their cart but have yet to complete the purchase. The way you define the stages will be dictated by your product.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

AUGUST 1, 2017

The first place I search is Google, because I’m used to it and it’s easy. We can say the same thing for B2C products, for example, HeadSpace. There are tons of choices when in comes to some B2C apps, including using none of them. Everyone can relate to this. So it comes down to this: how loyal are you to Headspace?

Customer 114

Customer Retention B2C Programming 114

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Web Analytics Campaign 126

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. How should you decide which one of these acquisition sources you should invest in more? how can you figure out which acquisition channel is more important? And just look at all that Search traffic from Bing! for a while.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

AUGUST 1, 2017

The first place I search is Google, because I’m used to it and it’s easy. We can say the same thing for B2C products, for example, HeadSpace. There are tons of choices when in comes to some B2C apps, including using none of them. Everyone can relate to this. So it comes down to this: how loyal are you to Headspace?

Customer 91

Customer Retention B2C Programming 91

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Bit2go has launched a breakthrough middleware connecting the WWW and the mobile environment. Mer Telecom. -

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

steveblank.com

JULY 8, 2011

A new tool that will help the entrepreneur in the trademark issue is Markify – a trademark search that finds all similar trademarks. This kind of search normally costs more than $500… Test your name [link] so you don’t end up with a name that is confusingly similar to an existing trademark.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

Social Media 60

Social Media Media B2C B2B 60