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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

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Is the Future of Healthcare a Telehealth Company for Every Condition?

View from Seed

Dear Brightly (a NextView portfolio company) provides a telemedicine-powered ecommerce experience for prescription-grade retinoids so consumers no longer need to take time off work to go see a dermatologist for 10 minutes just to obtain a prescription for the serum. Scalable Go-To-Market .

Vertical 156
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7 Ways to Boost Ecommerce Retention in 2022

ConversionXL

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)?

Retention 111
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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Product marketing is responsible for securing the company’s positioning, messaging, and value proposition. Positioning is the reason ConvertKit wins with creators, while Drip is favored in the SaaS and ecommerce market. Defining your brand’s building blocks with product marketing. ConvertKit and Drip both technically do the same thing.

Marketing 110
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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

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Pitching a Data Strategy? Here’s How to Ensure the C-Suite Says “Yes.”

ConversionXL

We recently worked with an ecommerce business that realized their subscription customers were worth more than one-off buyers. Now, we’re wrapping up a data lake that stores data across all customer touchpoints on most channels, from acquisition to re-engagement. Data-informed business decisions in practice.