article thumbnail

Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

Acquisition segments. Acquisition segments. It is about focusing your marketing efforts on a few select companies that could represent huge revenue streams. RFM (Recency, frequency, and monetary value) was first used in the direct mail and database marketing space as a customer segmentation technique. Contextual segments.

article thumbnail

The Inside Story of a Small Startup Acquisition (Part 1)

Software By Rob

And the funds came from revenue generated by my portfolio of web applications and websites that I’ve built over the past several years. This acquisition is a long story, but if you have a few minutes let me tell you the best parts. But within 24 hours we were off and running, discussing a potential acquisition.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Inside Story of a Small Startup Acquisition (Part 3)

Software By Rob

This is final installment of a 3-part series covering my acquisition of HitTail. Could you talk a bit about the diligence you did during the acquisition? Due diligence is the most important part of the process because it dictates whether you should move forward with the acquisition, and at what price. Photo by psiaki.

article thumbnail

Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

After all, you’ve put a lot of time, effort, and money into building your product, and you want to ensure that it’s meeting the needs of your users and generating revenue for your company. Customer acquisition cost (CAC): CAC is the money a company spends to acquire a new customer. What do you want your product to do?

Design 105
article thumbnail

6 Reasons To Set Up A Virtual B2B Event For Your Clients

The Startup Magazine

Cultivate Your Database. By hosting a virtual event instead of a regular one, you can develop your database in a much more efficient manner. Automating the contact-acquisition process is of tremendous help if you want to keep your database updated with fresh leads.

B2B 157
article thumbnail

The Definitive Guide to Google Analytics 4

ConversionXL

Revenue prediction: The predicted revenue from purchases in the next 28 days from users active in the previous 28 days. . Link to BigQuery: Connect GA4 to BigQuery database to export and query analytics data. This summarizes key areas of your website: traffic, engagement, conversions, and revenue. Reports snapshot.

Analytics 146
article thumbnail

Stories of Opportunity from the First Round Capital Key Hire Wire – COO, VP of Business Development, Online Marketing Director

This is going to be BIG.

Our revenues have increased every quarter for the past two years. On top of that throw in a bunch of web servers and SQL databases, cross-platform 3D graphics code and a highly scalable physics engine and you get the idea. We are one of the fastest growing game and kid sites in 2009, according to comScore.