ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 105

Retention Customer Developer Programming 105

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

VC Cafe

OCTOBER 23, 2022

The CEO shared the revenue target for the year at X, and the revenue target for next year at 3X. The discussion that ensued was insightful and I thought it would be worth sharing it here for founders who are dealing with a similar issue. One of the board members asked a simple question: “Why is revenue our North Star KPI?

Metrics 180

Metrics Revenue B2C Portfolio 180

ConversionXL

AUGUST 13, 2019

It’s common for companies to put a revenue figure on what it means to be successful in SaaS. But only 400 software companies have made it to the $500M revenue mark. Here are seven insights on SaaS metrics from successful founders and consultants. . McKinsey & Company. Don’t focus on metrics like MRR too early on.

Metrics 117

Metrics SQL Retention Churn Rate 117

Both Sides of the Table

APRIL 26, 2016

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. The first input is CAC.

Metrics 150

Metrics Cost Acquisition Startup 150

Duct Tape Marketing

SEPTEMBER 29, 2022

A Startup Journey With GrubHub Founder Mike Evans written by John Jantsch read more at Duct Tape Marketing. 7:52] Was there competition that you had to buy up, and/or what type of acquisitions did you feel like you had to make? [9:19] Marketing Podcast with Mike Evans. 7:15] At what point did you say we’ve gotta go get money? [7:52]

Founder 80

Founder Chicago Kansas Startup 80

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)?

Retention 111

Retention eCommerce Channel Community 111

Startup Professionals Musings

MARCH 5, 2023

If you or your team sees you as an idea person, your first task as an entrepreneur should be to find a co-founder who can deliver. Finding a co-founder is rarely a bad thing, since two heads are always better than one in meeting all the startup challenges. Customer acquisition, retention, and support.

Cofounder 389

Cofounder Startup Term Sheet Acquisition 389

Mucker Lab

APRIL 6, 2023

What should an early-stage startup founder focus on if they want to implement PLG? What should the founder avoid if they want to implement PLG? But for early stage founders, I think there are two particular scenarios where PLG can be really helpful. What do you feel like early stage startup founders should focus on first?

Product 78

Product CTO Hire Startup Fractional CTO 78

Hearpreneur

DECEMBER 14, 2022

It could be more revenue, hiring clients, or launching a new product or service, but every new year is an exciting time because it’s ripe with opportunity. As a co-founder of the company, my main goal for 2023 is to build a successful and sustainable business that will bring value to our customers, team members, and investors.

Entrepreneur 112

Entrepreneur Retention SEO Employee 112

YoungUpstarts

FEBRUARY 13, 2019

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ Everyone knows that retention is crucial for subscription-based companies. Blue Apron is hardly alone with its churn problem.

Customer 173

Customer Technical Review Retention Acquisition 173

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. The core use cases. Image source ).

Analytics 119

Analytics Technical Review Acquisition Retention 119

Steve Blank

FEBRUARY 26, 2020

There are two reasons to raise money: You have a killer idea that is only partially validated, that you think can get to $50M+ of revenue in 5 years with 80%+ gross margins (if margins are lower, you need a lot more revenue)and you need money to get to product-market fit, or. Founders tend to fixate on the product.

Cofounder 431

Cofounder Seed Stage Valuation Metrics 431

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Founders almost never have a real strategy. Founders explain failures with things like “our two main competitors did [thing] to us” or “customers didn’t understand [our point of view].” The 10,000th biggest company in the world is a very successful company, as is the two-person company where the founders each take home $300k/year.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

MAY 27, 2022

Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Elevate your founder and employee personal brand. Take SparkToro founder Rand Fishkin. Focus your marketing efforts where there’s ready-made demand. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

NOVEMBER 23, 2022

Gavin Braman, Co-Founder @ Drifting Creatives. Salesforce, for example, increased its revenue market share to 18.4% Just like Peep, other marketers from hypergrown products, such as David Cancel (founder at Drift) argue that product-based differentiation is vanishing. The small group roundtable discussions were amazing.

B2B 94

B2B Marketing Curation PPC 94

Both Sides of the Table

DECEMBER 27, 2011

You have to understand whether they’re likely to yield revenue growth in the near term OR whether you have access to cheap enough capital to fund your losses until your investments pay off. They have have raised $2-3 million, built a product that has some amount of market traction and got to annualized revenues of around $1 million.

Startup 418

Startup Revenue Technical Review Flash 418

Hunter Walker

JANUARY 2, 2017

” But we also knew that most Fortune 500 M&A transactions aren’t at unicorn levels (actually well sub-$250m), so we advise founders to not over-raise capital until they’re using it to fund profitable growth (or a clear path to profitability). Next Level: Buying Customers/Revenue/Distribution. Cruise was this.

Technical Review 116

Technical Review Cap Table Acquisition Startup 116

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. Research from Optimove shows that young, fast companies derive 30% of revenues from existing customers. As those companies become more established, that increases to around 90% of revenues. Focus on value. Keep it consistent.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy? Make your retention strategy personal. Email performance.

Retention 82

Retention Developer Customer Programming 82

Startup Professionals Musings

JUNE 5, 2020

If you or your team sees you as an idea person, your first task as an entrepreneur should be to find a co-founder who can deliver. Finding a co-founder is rarely a bad thing, since two heads are always better than one in meeting all the startup challenges. Customer acquisition, retention, and support.

Entrepreneur 307

Entrepreneur Cofounder Term Sheet Acquisition 307

ReadWriteStart

OCTOBER 2, 2023

It’s disheartening, but sadly, this is one experience that many startup founders face. I understand the struggles that come with being a startup founder. A SaaS UX design that is intuitive, efficient, and enjoyable can significantly impact user satisfaction, retention, and overall success.

Design 105

Design Product Churn Rate Architecture 105

VC Cafe

AUGUST 3, 2023

Whether it’s gaming, commerce/ DTC or creator economy, there are many Israeli startups selling at over $10M and even $100M in annual revenue. And new technologies, like generative AI, are creating new opportunities for founders to stand out in the consumer space. Surpassed the $100M revenue mark in 2022.

B2C 148

B2C Generative AI Artificial Inteligence 148

Both Sides of the Table

SEPTEMBER 19, 2011

The reason that incumbents can’t react is that their revenue and defensibility are continued by serving the high-end of the market for which it would take too much time & money for any competitors to effectively challenge. It’s the most profound book I’ve read on thinking about how the Internet is changing business.

Los Angeles 329

Los Angeles Revenue Retention Acquisition 329

Duct Tape Marketing

AUGUST 4, 2022

Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care. She's the CEO and founder of B squared media and award-winning digital marketing agency focusing on social media management, advertising, and social led customer care.

Social Media 86

Social Media Conversion Media Artificial Inteligence 86

ConversionXL

SEPTEMBER 2, 2020

Yet, offboarding is such an important and under-rated opportunity to provide a positive experience that can actually yield advocates, saved customers, and higher retention. Here’s an another example from Pat Walls, founder of Pigeon. Being able to save a churning customer is the holy grail of retention. Short, clear and simple.

Retention 83

Retention Email Customer Aggregator 83

ReadWriteStart

JULY 12, 2023

CEO and co-founder of InvGate Ariel Gesto says the company will continue to expand this year. Companies can increase their revenue potential and access new customer bases by expanding into new markets. A: International expansion allows companies to increase revenue potential, access new customer bases, and stay competitive.

United States 121

United States Management Mexico Artificial Inteligence 121

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

For a company laser-focussed on accelerating the number of active users, it might be actually worth having high cancellation rates if it meant an even higher acquisition rate. “LTV” means “the total revenue you’ll get from a customer over its lifetime.” So total expected revenue is $RN/ p.

Business Model 245

Business Model Metrics Engineer Technical Review 245

Hearpreneur

SEPTEMBER 27, 2020

While one may see profits as a success, others may view it as customer satisfaction, employee retention, or innovation. For example, are you measuring revenue growth, or profitability? A business can be highly successful revenue-wise this year, by leveraging things that will come back to your organization’s bottom line next year.

Entrepreneur 133

Entrepreneur .Net Metrics Revenue 133

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

JANUARY 18, 2022

HubSpot has built its brand to over 100,000 customers and $1 billion in annual recurring revenue in 2020. On brand building, Intuit co-founder Scott Cook once said: “A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is.”. Customer acquisition cost. Customer lifetime value (LTV).

Equity 94

Equity Marketing Social Media Software Review 94

View from Seed

SEPTEMBER 11, 2019

At NextView we invest across the spectrum of seed stage companies so roughly 1/3rd of the companies we invest in are pre-product, roughly 1/3rd are post-product but pre-revenue, and perhaps 1/3rd have some very early revenue. You’re obviously not showing charts of user growth, number of customers, or revenue.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

Duct Tape Marketing

APRIL 27, 2022

He was part of the management team that was instrumental in launching NYTimes.com’s first digital paid product and the acquisition of About.com. Are there ways that you’ve seen local businesses use this in a way that might effectively drive revenue? [19:23] One is, you know, potentially revenue. I have an example.

Community 67

Community New York Small Business New York City 67

Genuine VC

JULY 1, 2014

In every single venture investment I’m involved with here at NextView Ventures, I learn a lot from the Founders of their company. Within a matter of months, a retention marketing service, namely mobile retargeting, was launched. The post What I Learned from the TapCommerce Founders appeared first on GenuineVC.'

Founder 142

Founder Syndicate Syndication Mobile 142

Hippoland

AUGUST 8, 2018

At Hustle Fund, we back both first time founders as well as repeat founders. One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. This is obvious. Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48