Haystack
FEBRUARY 1, 2019
market by launching in connection with Facebook viral invites? This all represents a huge market for engagement minutes as audio as a medium, while not inherently viral, is likely more accessible to more people in terms of literacy and in many cases faster and more efficient than reading (though not in all cases). Remember Stitcher?
ConversionXL
MAY 27, 2022
However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Cognism’s Global Head of Demand Generation, Liam Bartholomew, shares the paid media strategy that helped lead to their 3X revenue increase: Stage 2: Identify buyer personas.
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Version One Ventures
NOVEMBER 14, 2012
Yammer sreenshot “Going viral” is often the holy grail for Internet startups, who hope to quickly scale to hundreds of thousands of users (then hundreds of millions) with relatively low user acquisition costs. When you turn your attention to SaaS products that are narrow in industry and profession, it’s even harder.”
ConversionXL
NOVEMBER 28, 2022
While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. Simmons achieved virality for three reasons: The task was fun and simple.
Both Sides of the Table
JUNE 28, 2018
There is nothing viral! This is why so many great LA funds like Upfront, Greycroft and B Capital Global have all backed Bird. But it is even more rare for a company to do that while also scaling its revenue at such an impressive clip and with no paid customer acquisition. Ah, but Bird doesn’t have network effects! Not really.
Both Sides of the Table
MAY 23, 2012
The numbers of potential buyers had decreased dramatically both because large companies were shedding jobs and because many past buyers simply lacked resources to make acquisitions. In 1997, the year the Kauffman Report begins its analysis; there were 70 million users online globally. There are 20x more consumers online.
Both Sides of the Table
JANUARY 11, 2014
We spend a lot of time trying to get people focused on building products that have viral components and why that has to be measured and constantly tested. It’s why some companies are testing whether building applications on KIK might lead to better customers acquisition.
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