7 Key Factors Obscure Your Customer Acquisition Costs
Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). In all cases, you have to deal with a host of market intangibles, including brand identity and buyer preferences. Are you making the proper investment, and is it paying off?
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