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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). In all cases, you have to deal with a host of market intangibles, including brand identity and buyer preferences. Are you making the proper investment, and is it paying off?

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The Strategies & Tech Behind Hosting Successful Virtual Summit

ConversionXL

Hosting a virtual summit that leaves attendees feeling connected and more informed is easier said than done. Know why you’re hosting a virtual summit, what you’ll cover, and who it’s for. Maybe, you’re hosting a virtual summit to not sell anything but just to build your email list or grow brand awareness authority. yourself.

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Technical Review: A Trusted Look Under the Hood

TechEmpower

At TechEmpower, we’ve done over 50 technical reviews for budding startups, scaling enterprises, discerning investors, and ambitious companies seeking investment or acquisition. We then review the answers with the technical and product teams.

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Understanding How New Enterprise Software Is Licensed And Deployed

YoungUpstarts

Some key considerations include: Hosted or On-premise Deployment. Do you have the choice of deploying or running the application software in a ”Hosted” (cloud) environment or can it run on your own servers (on-premise)? Companies will often utilize the services of an outside Information Technology (IT) firm to assist them.

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The Inside Story of a Small Startup Acquisition (Part 1)

Software By Rob

This acquisition is a long story, but if you have a few minutes let me tell you the best parts. If you’re interested you can read about one of my acquisitions from a few years back in a post titled The Inside Story of a Small Software Acquisition. My Background. Aaaah yes…the search. Check out episode 165.

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Clubhouse put a big bullseye on social audio

VC Cafe

Twitter Spaces , already live, Spaces can host impromptu audio discussions, but has less bells and whistles than Clubhouse for host. Space – offers a widget that enables users to host live audio-only chat directly on their website. Similar to Saga , a family-focused audio social network.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

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