m more familiar with content marketing in B2B Marketing. ve got to imagine this makes tracking marketing spend challenging. Anything else you doing from a marketing standpoint that's working well? Our new customer acquisition has grown and our costs have plummeted. negative customer acquisition cost! MORE >>

Businesses using the paid engine of growth must understand their customer’s lifetime value as well as the cost of acquisition of new customers. Daily Ideas Customer Acquisition Innovation MarketingTo achieve sustainable growth, new customers must come from the actions of past customers. Tweet. Audible Audio Book. MORE >>

In fact, this sort of logic usually leads management teams to overpay for an acquisition. This may explain why most acquisitions destroy shareholder value instead of creating it. Management teams often assert their own growth strategy as a justification for an acquisition. It’s easier to buy than to build, right? link]. MORE >>

They’re the closest ones to unlocking the longtail local ad market—bailing now would be completely premature. So midway through their rocket ship ride to a million users and beyond, the Foursquare team is going to jump off for $100 million and a chance to work at Yahoo! for the next couple of years? Riiiight. Sure, Yahoo! MORE >>

And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications. And I saw a lot of this first hand in Salesforce’s acquisition of my company, Koral, which was a content management company. MORE >>