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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

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How to Master Customer Value Optimization

ConversionXL

Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth.

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Flexible VC, a New Model for Companies Targeting Profitability

David Teten

More and more startups are pursuing Revenue-Based VCs , but “RBI” doesn’t fit everyone. Flexible VC 101: Equity Meets Revenue Share. By tying payments to actual revenues, founders and investors remain aligned around the company’s real-time performance, good or bad. Flexible VC: Revenue -based. Of the Inc.

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Startup Funding – A Comprehensive Guide for Entrepreneurs

ReadWriteStart

Funding is not an indicator of success, irrespective of the impression that you might get from the news and media. The primary source of your funds should be your paying customers, i.e., your business should generate enough revenues and profits to fund the growth and expansion. Funding is just a stepping stone. Stages of Funding.

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The ‘’Wirecard effect’’ on the European Fintech Ecosystem

Transformify

The stock price of Wirecard plunged almost immediately and it took sufficient time to recover. Unlike Zatarra, FT is a reputable media and this time the analysts started asking themselves if there might be something they have missed. From an investor’s point of view, the acquisition of Hermes iTickets in 2015 is a clear red flag.

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Are You Wasting Your Marketing Budget?

Up and Running

It’s a precious commodity; your investment into your own company stock. Here are couple of staggering statistics Adobe shared: Only 8% of companies say they can determine ROI from their social media. 50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. You need it to perform.

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Factors To Consider When Creating An Acquisition Strategy As A Tech Startup

YoungUpstarts

The goal of most startup companies is to increase their market share and revenues. For most of those that manage to grow big, acquisition of other companies plays a major role in their success. While many businesses are aware of the importance of importance of acquisitions as a growth strategy few get it right when making acquisitions.