A Smart Bear: Startups and Marketing for Geeks

APRIL 15, 2014

Not only can I not share the company’s strategy, I can’t share our thought processes, our rationale, how we think about the market, how we’ve analyzed it, about customers, about metrics, about competitors, about the future. In fact, the process and data are much more precious than the conclusions.

CTO Hire 266

CTO Hire RSS Cofounder Algorithm 266

Duct Tape Marketing

MAY 18, 2023

He i s a renowned digital marketing expert, digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies. He’s the Founder of theCLIKK, an email newsletter about digital marketing. 14:58] What are some of the metrics that show you’re doing things right? [17:02] This is John Jantsch.

ChatGPT 91

ChatGPT Advertising Email Viral 91

ConversionXL

NOVEMBER 23, 2022

Gavin Braman, Co-Founder @ Drifting Creatives. Advertising can be seen as an insurance. Just like Peep, other marketers from hypergrown products, such as David Cancel (founder at Drift) argue that product-based differentiation is vanishing. The small group roundtable discussions were amazing. How will you act?

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

FEBRUARY 3, 2022

GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth. In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1.

Retention 113

Retention Marketing Acquisition Channel 113

SoCal CTO

JUNE 9, 2010

But founders need to know how to ask for their advice and when to ignore it. Startup Insights From Paul English, Co-Founder of Kayak - OnStartups , May 10, 2010 I’m just wrapping up several weeks of attending conferences across both coasts. Through advertising or direct sales, these sites harvest intent. It says what?!”).

Fractional CTO 248

Fractional CTO Startup Venture Capital Cofounder 248

YoungUpstarts

DECEMBER 7, 2017

by Hannah Sieber, co-founder and COO of EcoFlow Tech. Digital marketing refers to any dollars invested in online advertising through platforms such as Google Adwords or Facebook Ads. On the flip side, looking at your conversion rate is a great metric, but that doesn’t factor the cost you pay to acquire each consumer (COA).

Campaign 145

Campaign San Francisco Technical Review Flash 145

Startup Professionals Musings

FEBRUARY 13, 2021

Successful people look for complementary co-founders, and hire a multi-faceted team. In the startup world, even the best-laid plans are probably wrong, so there is a need to be able to launch fast, have metrics in place to measure progress, learn from real customer feedback, and pivot as required.

Stealth 406

Stealth Startup Metrics Viral 406

David Teten

APRIL 1, 2021

Almost every private equity and venture capital investor now advertises that they have a platform to support their portfolio companies. A well-organized library of best practices for founders in your vertical, which you can share as appropriate. I have developed a founder curriculum on my blog. AskAnything.VC

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Startup Professionals Musings

SEPTEMBER 22, 2022

Proactively use metrics and customer feedback before a crisis hits, to recognize when a pivot or product adjustment is required. Be ready to complement your strengths by partnering with a complementary co-founder, distributor, or even an established competitor. Allocate resources to handle bumps along the way.

Marketing 333

Marketing Revenue Matching Viral 333

Duct Tape Marketing

AUGUST 23, 2023

He is the co-founder of Boast.ai, where he leveraged the Community-Led Growth model to bootstrap the company. He is also the co-founder of Traction, a community empowering over 100k innovators through connections, content, and capital. He is the co-founder of Boast.ai Would you support that idea?

Community 53

Community Kuwait Cofounder Bootstrapping 53

Up and Running

MAY 23, 2016

“If you can fix a problem for someone and do it better, quicker, and/or cheaper than your competitor, you’re off to a good start.” – Gabriel Kuperman, founder and CEO of CuePin. We created UpKeep to fill this void—a cloud-based solution that was affordable for any size business.” – Ryan Chan, founder of UpKeep.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

ReadWriteStart

JULY 18, 2011

Clavier began his presentation at the beginning of a company's lifecycle, asking how many co-founders a startup ought to have. If you like this kind of advice, check out my coverage of a talk by Paul Palmieri, Co-Founder and CEO of mobile advertising service Millennial Media, titled " Investing in Your Influencers. ".

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

Austin Startup

MAY 29, 2019

I encourage startup founders or anyone interested in social commerce to read it: [link] When you think about Big Data Applications (a term coined in 2012 by Raj De Datta in this TechCrunch article ), Bazaarvoice is one as Raj points out in his article. 8, which was released earlier this week. The retailers were to provide the audience?—?and

Networking 48

Networking Fractional CTO CTO Hire B2C 48

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

Listen to this episode if you want to hear about a founder who has a product and users and paying customers … and is trying to figure out how to take his company to the next level and grow faster. Well yeah, you could potentially find a cofounder. I first did it for the founder. Jason: Yeah. I already write agendas.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

The Next Web

DECEMBER 4, 2013

Metrics on keywords, follower profiles and competitors all help define your target listener. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience. Its social media and editorial advertising strategy clearly put the product first.

Social Media 158

Social Media Media Viral Startup 158

The Next Web

MARCH 10, 2013

This is a guest post by Chris Hollindale, co-founder and CTO of Hasty. It could be anything: over the last few days I’ve had ideas for new product features, potential advertising campaigns, strategies for hiring the right type of people to fit into our team, and ways of creating the company culture we want to build.

Entrepreneur 140

Entrepreneur Fractional CTO CTO Hire Stealth 140

Startup Lessons Learned

JANUARY 30, 2018

I recently spoke with a founder of an online education marketplace. If you’re a founder or working in a startup or thinking about forming or joining one, think about this. We found that a very strong purpose orientation has three components: what value do you create for others—customers, co-workers, company?

Metrics 349

Metrics Startup Lean Detroit 349

SoCal CTO

NOVEMBER 10, 2009

From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. Tell me a bit about the Founder's Institute. and also to local advertisements. It sounds interesting.

Management 150

Management Product Entrepreneur Silicon Valley 150

ConversionXL

JUNE 20, 2019

Like YouTube, you can monetize DailyMotion videos with in-stream advertisements. In comparison, Facebook Live shows overview metrics like minutes viewed, average percentage completion, and unique viewers.). Screen recordings upload automatically, and you get a link to share the video with co-workers or customers.

Hosting 127

Hosting Video Technical Review Software Review 127

Duct Tape Marketing

JUNE 1, 2023

Mary is also the co-creator of a new course with Reforge and hosts the popular Women In Product Marketing podcast. Her new book The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win, is a quick-start guide to nailing your first product launch, whether you are a product marketer, product manager, or founder.

Product 60

Product Framework Technical Review Cofounder 60

ReadWriteStart

MAY 24, 2018

Eighteen months later, I’m keynoting at conferences and serving clients in London, Sydney, Singapore, Los Angeles, Lisbon, Vancouver, and 50 other cities,” says Logan Young, the co-founder of BlitzMetrics, a Facebook dashboard and advertising company. Learn, Do, Teach: Build Your Expertise First.

Technical Review 115

Technical Review Technology Louisville Los Angeles 115

YoungUpstarts

APRIL 3, 2015

In 1994 Microsoft co-founder Bill Gates said, “retail banks are dinosaurs, they can be bypassed,” in a Newsweek interview. FICO credit scores, business cash flow and business debt are being joined by cash-flow reports, direct deposit data and, in some cases, social media reviews and metrics during the approval process.

Small Business 100

Small Business Technical Review Technology United States 100

Agile VC

MAY 26, 2011

Many assume it was a cakewalk, based on the success LinkedIn has enjoyed over time and the current stature of our founder/CEO Reid Hoffman (now Chairman). The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. We have a long way to go baby! Thanks Lee.

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

A Smart Bear: Startups and Marketing for Geeks

JULY 19, 2010

My competition pays thousands of dollars for a booth, then spends thousands advertising to attendees begging them to come to that booth, then gives sales pitches at the booth to uninterested passersby who are also being bombarded by other pitches and distracted by the general hubbub. But how does authority convert to revenue? The Dream Team.

Software Review 325

Software Review Technical Review Development Team Review Bolivia 325

crowdSPRING Blog

FEBRUARY 15, 2013

How do I find good technical co-founders? Metrics for Series A – [link]. Phenomenal Reddit AMA … I’m Bill Gates, co-chair of the Bill & Melinda Gates Foundation – [link]. Phenomenal Reddit AMA … I’m Bill Gates, co-chair of the Bill & Melinda Gates Foundation – [link].

Social Media 107

Social Media Small Business Design Media 107

ConversionXL

MARCH 28, 2014

” The visitor/view metric is one you should only be competing against yourself on. Neil Patel, co-founder of CrazyEgg says that even though the video below brought in an extra $21,000/ month back in 2012, it was the script that was really responsible for such incredible growth. This is an example of “averages lie.”

Video 122

Video Software Review Cofounder Metrics 122

crowdSPRING Blog

DECEMBER 13, 2018

It’s also about the company’s reputation, the way a company’s products and services are advertised, and about a company’s values. There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis.

Marketing 162

Marketing Charlotte Naming Design 162

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. As Des Traynor , co-founder of Intercom put it in the Intercom on Jobs-to-be-Done book : Des Traynor: Some products are better defined by the job they do than the customers they serve.

Programming 97

Programming Revenue Analytics Software Review 97

mashable.com

SEPTEMBER 14, 2011

While the aforementioned example may not fit every startup, regardless, you need to have an actionable, scalable business model with measurable metrics (downloads, customers, etc.) BonitaSoft has offices in France, the U.S. and China, and recently recorded their 1,000,000th download of Bonita Open Solution. in place before you expand.

France 77

France Marketing Social Media Startup 77

Reid Hoffman

JANUARY 19, 2021

That’s because the making of the company relies on the founders, the CEO, the executives, the team members–in other words, the people who are putting in 80 to 100 hours per week, rather than the board members who are putting in one to two hours per week. Right now, our whole bet is on the CEO and the founders and making them successful.

Startup 36

Startup Cofounder Advertising Hiring 36

Startup Lessons Learned

SEPTEMBER 15, 2008

Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Max Levchin of Slide and Paypal has noted that 10% of Slides headcount is devoted to metrics only.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Lightspeed Venture Partners

JANUARY 6, 2011

Lisa Marino of RockYou , a leading developer of social games and advertising solutions for social media, is focused on building a great team with more gaming DNA to improve the quality of the games it publishes: Make RockYou the place talent wants to be. Improve the product. Internalize culture and values.

Stealth 60

Stealth Startup Lean Cofounder 60

Startup Lessons Learned

JUNE 22, 2009

Some startups fail because the founders cant have this conversation - they either blow up when they try, or they fail to change because they are afraid of conflict. Although I wish I could take credit for these pivots, the reality is that they were not caused by my singular insight or that of my other co-founders.

San Francisco 167

San Francisco Lean Continuous Deployment Agile 167

crowdSPRING Blog

FEBRUARY 10, 2010

Co-Founder, Micah Baldwin – [link]. Immigrants founded 7000 tech co’s from 1995-2006 – [link]. Entrepreneurs: Beware of Vanity Metrics - [link]. Good startup lessons shared by @robjohnson & joshfraser (founders) about EventVue failure - [link]. Getting Funded: An Interview with Graphic.ly

Social Media 77

Social Media Small Business Design Media 77