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Stock Photos vs. Real Photos: Does It Matter?

ConversionXL

According to MDG Advertising , 67% of online shoppers rated high-quality images as being “very important” to their purchase decision, which was slightly more than “product specific information,” “long descriptions,” and “reviews and ratings”: ( Image source ). Image source ).

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Stock Photography vs. Real Photos: Can’t We Use Both?

ConversionXL

According to MDG Advertising , 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”: Joann Peck & Suzanne B. image source.

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Strategies For Successful Product Launches

Duct Tape Marketing

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups.

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Retail 4.0 – Tips If Your Retail Business Is Struggling

YoungUpstarts

If you’re a retail company that gains the majority of your business from people walking into your storefront and walking out with your product, then this puts you into a tough spot. This time period can provide you with the motivation to move more of your product online and create more of a digital presence.

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The Essential Elements of a Productive Ecommerce Website

The Startup Magazine

At the basic level, you have to build the Web design and promote advertising. At the least, you should have pictures to include with the product descriptions. Every potential customer should know what the products look like first. Product Filters. Use filters to narrow down the selections of products that you want.

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Not Digitally Transforming? You’re Dying. Here Are Six Reasons To Do It Now.

YoungUpstarts

You’re not aggressively creating products and experiences that take full advantage of the potential of digital. A Salesforce study found that 80 percent of customers view “the experience” a company provides as equally important as its products and services. Maybe you provide customers with a good app — but it’s really just an add-on.

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Leaving Government for the Private Sector – Part 2

Steve Blank

The larger the company, the more they’ll separate out business development and sales, with business development focused primarily on lead generation and sales focused on sealing the actual sale of the product or service. You just have to go in and work through the mechanics of selling them on your product or service.