Remove Advertising Remove Salary Remove Sales Remove Small Business
article thumbnail

What fractional CMOs can do for small businesses

Duct Tape Marketing

What fractional CMOs can do for small businesses written by Editor read more at Duct Tape Marketing. Want to grow your business and position your brand for success? But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO.

article thumbnail

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). 2: Facebook and Direct Response/Traditional Advertising.

Metrics 165
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

Many, however, don’t know how to take their small business to the next level. What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. This tells you whether your marketing and advertising investments are paying for themselves.

Metrics 252
article thumbnail

18 Entrepreneurs Reveal How They Deal With Economic Uncertainty

Hearpreneur

We asked entrepreneurs and business owners how they deal with economic uncertainty and here are the responses. #1- 1- Sticking to the plan Photo Credit: Michael Van Gerpen A mistake a lot of small businesses make is to pivot or take their foot off the accelerator at the first sign of economic uncertainty.

article thumbnail

HOW TO: Build an App for Your Small Business

mashable.com

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. So, you’re a small or medium-sized business, and you want to build a Facebook, mobile or web app. Image credits: Flickr, goincase.

article thumbnail

Scaling Sales: From Craft to Machine

Seeing Both Sides

I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project? 1) Enterprise Sales.

Sales 50
article thumbnail

Are You Penny-Pinching Yourself Out of Business? Five Expenses You Should Never, Ever Skimp On.

YoungUpstarts

Yes, some low-skill positions can be filled by just about anyone and shouldn’t come with a high salary. Too many small business owners do bookkeeping in-house. It’s happened to me and to many other small business owners. Quality employees can make or break your company. Why is that a problem?