Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! First Some Context. Say it ain't so! :).

Analytics 96

Analytics Viral Web Mobile 96

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

Up and Running

AUGUST 24, 2020

Let’s explore the latest trends in information technology and 4 practical tips for how your business can leverage them during your recovery. Take delivery service apps like Instacart for example, that use AI analytics to garner insights about customers and their behavioral patterns. Tech Trends For Businesses in 2020-2021.

Technical Review 131

Technical Review Analytics Forecast Artificial Inteligence 131

Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Averages this.

Analytics 60

Analytics Metrics Web Leadership 60

ConversionXL

JANUARY 21, 2020

How do you coordinate the analytics setup of a web shop that sells their products all over the world—if you have to handle 10+ languages and currencies in over 80 countries? Aggregate them and consider how those needs transfer to your web analysis tool: What do you want to analyze? Can all data be stored within Google Analytics? .

Technical Review 73

Technical Review Software Review Analytics Aggregator 73

ConversionXL

AUGUST 19, 2020

The PPC team noticed the changes in search behavior and informed the SEO team so they could start creating relevant content to position the client ahead of the trend. I prefer the RACI model to determine who is Responsible, Accountable, Consulted, and Informed in cross-functional projects. Image source ).

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

MAY 13, 2020

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Which devices do they use?

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

JUNE 20, 2019

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. Wistia’s analytics can help connect the dots between video consumption and conversions.

Hosting 127

Hosting Video Technical Review Software Review 127

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. ” Historically, investing was a manual, artisan process. Two Sigma Ventures.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

JUNE 9, 2019

Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. However, you can also see where people click in Google Analytics, which is generally preferable. If you’ve set up enhanced link attribution , the Google Analytics overlay is great.

Algorithm 111

Algorithm Analytics Conversion Stock 111

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. For example, Adobe Analytics (Omniture) only allows the use of historical data for personalization.

Chad 112

Chad Mobile Technical Review Aggregator 112

ConversionXL

AUGUST 19, 2016

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

FEBRUARY 5, 2020

Turn it into information. If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Analyze it.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

ConversionXL

MARCH 26, 2014

While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. 1: Advanced Segments Based On Buyer Personas. 1: Advanced Segments Based On Buyer Personas.

Analytics 131

Analytics Conversion Metrics Europe 131

ConversionXL

MARCH 11, 2019

There are NO analytical models can truly explain WHY things happen. You should ladder your questions to find out more information. There is another method of text analytics called sentiment analysis or, sometimes, opinion mining. Text analytics uses an algorithm to convert text to numbers to perform a quantitative analysis.

Software Review 132

Software Review Customer Algorithm .Net 132

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency.

Campaign 128

Campaign Analytics Metrics Search 128

David Teten

APRIL 1, 2021

aggregates resources from all the VCs. For instance, tracking ‘months-of-runway’ combined with the month-over-month change to that metric allows us to rapidly identify companies that may be distressed. Two easy ways to enable scaleability: encourage founders to learn from one another, and share information simultaneously with many.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

OCTOBER 6, 2020

Do they need more information to decide? Even with new information, will that clarify the percentage allocation of funds? The processing power of your brain—and your smartphone—should provide enough information to make a confident decision (e.g., Purpose: Be aware of the known and unknown information for your decision criteria.

.Net 69

.Net Net Present Value Cost Metrics 69

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook.

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

AUGUST 14, 2019

By default, each element in Data Studio pulls information from a single data source. What can it offer your analytics team ? In this instance, you’d combine data from your ecommerce platform with Google Analytics data. Select dimensions and metrics you want to compare. Combining Google Analytics data with imported data.

Analytics 123

Analytics Metrics eCommerce Search 123

ConversionXL

FEBRUARY 21, 2017

At a high level, user experience is the aggregate and subjective experience of using a product such as a website or app. Card sorting is a UX research strategy popular for information architecture. They’re also remarkably popular because, like digital analytics, it’s a form of passive data. Does it feel seamless and fun?

Conversion 103

Conversion Metrics Architecture Design 103

ConversionXL

JULY 10, 2019

A Deloitte Canada study revealed that 82% of CMOs surveyed felt unqualified to interpret consumer analytics data. With this new (alarming) information, you can revisit targets, value per subscriber, or changes needed for lead nurturing and sales. That focus can encourage clients to overweight metrics that you shouldn’t optimize.

Metrics 133

Metrics Analytics Green Aggregator 133

ConversionXL

MAY 16, 2018

Human beings use informal experiments all the time as a way to test-drive decisions that may have long reaching consequences. Know the difference between leading and lagging metrics. As you can see, leading metrics differ wildly depending on the brand and industry. You want experimentation. Why do we test? A/B Testing.

Marketing 133

Marketing Metrics Programming Design 133

Occam's Razor

APRIL 20, 2009

All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers. You can learn a lot more about Visits and Unique Visitors in this post: Standard Metrics Revisited: #1: Visitors. Guess what?

Metrics 106

Metrics Analytics Web Aggregator 106

ConversionXL

DECEMBER 16, 2015

Click maps show you a heatmap comprised of aggregated click data. Thing is, you can also see where people click with Google Analytics – which is generally preferable. If you have enhanced link attribution turned on and set up, Google Analytics overlay is great (but some people prefer to see it on a click map type of visual).

Algorithm 48

Algorithm Analytics Aggregator Vertical 48

ConversionXL

JULY 11, 2016

Unconscious factors influence the way users pay attention on visual information provided (colors, schemes and details ( Godzilla for example )). “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” 7 Basic Plots on Wikipedia ).

PPC 48

PPC Analytics Video Non-Compete 48

YoungUpstarts

FEBRUARY 11, 2019

In the course of all this productive planning, and as you look to build stronger relationships that drive ROI in 2019, consider how you’re responding to customer information. With real-time insights into customer information, the ever-evolving CRM model will drive relevant content to better fulfill customer expectations.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! There, some primitive benchmarking information you can use. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. Rising non-branded organic traffic.

SEO 159

SEO Analytics Social Media Metrics 159

ConversionXL

MARCH 16, 2016

Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. Instead of distributing bulky customer satisfaction surveys, where even your managers don’t know what to do with the results, you have only one question, one metric to deal with. Beauty in Simplicity.

.Net 48

.Net Metrics Retention Aggregator 48

ConversionXL

MARCH 13, 2013

Traffic volume is a vanity metric. So I was a bit too caught up in vanity metrics like traffic volume and I was happy to say I was getting 10-15K visits a month but is that even good? Look I’m not going to tell you that vanity metrics are useless and you shouldn’t look at your traffic stats. What are vanity metrics?

Metrics 111

Metrics Analytics Aggregator Revenue 111

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

APRIL 22, 2015

The problem with being “data-driven” We should all be more data-driven (or data-informed), right? It’s not like you open up Google Analytics and the data will come telling you stuff. Open up your Google Analytics and go to Audience -> Technology -> Browser & OS report. How much data do you need?

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

OCTOBER 15, 2019

If you’re measuring the efficiency of online marketing by looking only at Google Analytics orders, you’ll miss the offline orders when evaluating the efficiency of your campaigns. And, according to KPMG , only 35% of surveyed organizations have a high level of trust in their organization’s use of data analytics. webrooming).

Analytics 85

Analytics Cloud Advertising Metrics 85