Duct Tape Marketing

JANUARY 7, 2020

And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. And I discovered that the first page of results on Google was filled with paid search and aggregator results (things like Angie’s list and Yelp). Focus on Purchase Intent.

Search 71

Search PPC Kansas City B2C 71

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

MAY 20, 2013

As is common in these types of educational companies, aggregators rule the roost. Now that you have the macro view (don't expect your lead generation/conversion rate to look that good!), The above image only illustrates three segments and their conversions – search, referrals, and aggregators – purely for the sake for simplicity.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

JUNE 13, 2016

Statistics trap #3: Click rates and the conversion rate. A uni-factorial analysis of variance checks whether the variances of the individual samples differ, and the test variant that features a significant, higher conversion rate than the control. Statistics trap #3: Click Rates and Conversion Rate. “If During Testing.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.

Analytics 48

Analytics Technical Review Conversion Framework 48

Up and Running

JUNE 22, 2021

And this is an especially effective tactic for B2B firms because it helps them avoid the need to turn to a B2B collection agency to handle overdue invoices, which often adds additional complexity to the process. In that scenario, a B2B firm would save on their own labor as well as on the cost of the collections process.

B2B 102

B2B Campaign Analytics Operations 102

ConversionXL

MARCH 26, 2014

You can find insights for conversion optimization from lots of different reports & some of the juicier reports are lesser known. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. 1: Advanced Segments Based On Buyer Personas.

Analytics 131

Analytics Conversion Metrics Europe 131

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Why do you think introducing a completely different set of numbers is going to make your life easier? Usually for free.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Conversion rates will drop through the floor. But, ultimately, it generates paying customers—and that’s the only metric that really matters.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

SEPTEMBER 15, 2020

Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Avinash wrote an excellent post on this very topic, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! Four ways to use segmentation to increase conversions.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

Brandanew

JANUARY 8, 2016

These are effective tools to use, for example, if you notice that people are liking the post but for some reason not clicking through to the link – then you can determine what you need to do to achieve that conversion! It trolls the web and targets each conversation that is talking about the monitor you set up.

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. 4 Ways to Use Segmentation to Increase Conversions. Sessions, conversion rate, etc.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Logia offers Mobile Operators a range of solution for their Apps Stores starting from Content Aggregation, Billing aggregation to full white labeled Apps Store.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? aggregation. FeeFighters â??

Software Review 53

Software Review Technical Review Startup 53