Duct Tape Marketing

NOVEMBER 17, 2011

You can do this by adding local links and descriptions that point to your site in social media profiles and exchanging links with other local businesses and strategic partners. A B2B example might include maintaining a calendar of networking events or business related seminars.

Search 69

Search Software Review Technical Review Engineer 69

This is going to be BIG.

FEBRUARY 22, 2010

Led by an accomplished management team from Yahoo/Right Media and Google/DoubleClick, AppNexus ( www.appnexus.com ) is the most advanced platform for buying display ads in real time.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

SoCal CTO

OCTOBER 22, 2009

I'm going to be working with people like Cliff and Steve Gilison (see Product Management for Startups in Los Angeles ) and Tom Humbarger (see Social Media to Build Reputation and Reach Prospects ) to create this online business networking group for Los Angeles. We can use could choose a hashtag (e.g.,

Los Angeles 150

Los Angeles Networking Southern California Aggregator 150

YoungUpstarts

OCTOBER 2, 2014

Our focus is on helping marketers create and manage a responsive content Hub that gives them real insight into how their audience engages with a content experience instead of separate media channels or content silos alone before funneling that data into marketing automation software like Hubspot, Eloqua, Marketo or MailChimp.

Marketing 162

Marketing Curation B2C Audience 162

ReadWriteStart

OCTOBER 27, 2011

While the specific tactics you take for each of these will be certainly different depending on the tools you choose to use, I think everyone needs to take steps around the following four strategies: Refine your personal elevator pitch Monitor what's being said about you online Proactively do content marketing Aggregate and curate to reinforce.

Elevator Pitch 144

Elevator Pitch Management Aggregator Curation 144

SoCal CTO

NOVEMBER 11, 2009

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. We streamline strategy development using a Reality-Based approach, then execute cross-media programs including websites, brochures, ads, booths. It has been fun to get to know her again.

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

crowdSPRING Blog

JULY 29, 2016

There’s a reason such resources are in high demand: 88% of all B2B businesses are investing in content marketing , along with 80% of B2C businesses. You see it in your inbox, on your social media feeds, in your search results. Of course folks are gonna want to know how to get it right. You know the feeling.

Marketing 48

Marketing B2C Audience Aggregator 48

Occam's Razor

MAY 2, 2017

Remember: All data in aggregate is crap, segment or suck. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Cracking the Code

JANUARY 28, 2008

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. Popular Media: the key to viral marketing. Online marketing changed it. Software 2.0: ► 03/25 - 04/01.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Agile VC

MARCH 8, 2012

The secondary wave of VC-backed IPOs has also come to fruition… both consumer facing (Yelp, Demand Media, Pandora, Carbonite, HomeAway, Angie’s List, et al) and B2B (Jive Software, Brightcove, Imperva, Responsys, etc). The pipeline of companies in registration has continued to grow. Author howerl.

IPO 100

IPO Silicon Valley Revenue Seed Stage 100

ConversionXL

SEPTEMBER 2, 2019

77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. Impressive, but since only 3.4%

Social Network 73

Social Network Viral Social Media B2C 73

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I previously posted a detailed presentation with sales technology tools useful for B2B sales.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JUNE 24, 2014

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. Another great example of linkable assets are pages that aggregate industry stats, like this one. But they’re wasting their time. .

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

AUGUST 12, 2013

The core premise of the time decay model is this: The media touch point closest to conversion gets most of the credit, and the touch point prior to that will get less credit based on a smart and simple algorithm. " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MAY 20, 2013

As is common in these types of educational companies, aggregators rule the roost. The above image only illustrates three segments and their conversions – search, referrals, and aggregators – purely for the sake for simplicity. The answer is simple: Aggregators. They do everything. Which fire should we add more fuel to?

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. For every Search (or other media platform) at a strategic level you should ask yourself this question: Are we optimizing for a local maxima or a global maxima? You should not be satisfied.

Search 135

Search Analytics PPC Green 135

Occam's Razor

APRIL 21, 2014

Like so… I can now see the value of my social media campaigns clearly, and segment them by Twitter, LinkedIn, Google+ and then lastly Facebook (Oh, I love you Twitter, I love you so much!). Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. Fruition Internet Marketing.

Analytics 131

Analytics Marketing Campaign Metrics 131

Agile VC

MARCH 30, 2012

That phrase means different things to different folks, but broadly speaking we’re now in an era where there’s vast amounts of data “exhaust” being generated by a wide range of activity… from consumer web browsing patterns to financial trading to social media content to purchasing behavior.

Business Model 113

Business Model Silicon Valley Advertising B2B 113

ConversionXL

DECEMBER 3, 2018

Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media. Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Partner with industry publications to reach hundreds of decision-makers.

B2B 133

B2B Marketing SEO Search 133

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. Start with aggregating scarce and in-demand inventory. Investment stopped, and entrepreneurs focused on other categories.

B2C 136

B2C B2B Demand Vertical 136

Brandanew

JANUARY 8, 2016

We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. For one these tools are entirely free and they provide a very in-depth look into how your account is performing on social media. Tina Chan, Social Media Manager, GEECL. Carrie Aulenbacher , Author.

Analytics 100

Analytics Social Media Marketing Media 100

mashable.com

SEPTEMBER 22, 2008

Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 b2b CRM – A Web-based CRM that manages contacts, activities, and your sales pipeline, and integrates with Outlook and Word.

Software Review 78

Software Review Social Media Social Network Software 78

VC Cafe

JULY 5, 2010

It is the B2B advertiser’s Mecca, but it is an undeserved market when it comes to user experience and consolidation of services. Media centers were a hot topic, and I used the XBOX media center to develop the product. PeerTV was linux on DSP, which aggregated content from the Internet like Boxee and BeeTV.

Aggregator 84

Aggregator Caching PHP 84

Up and Running

MAY 21, 2014

” Things like our blog content, social media, and what they find on our website. But again, I think I have experienced, certainly not only salespeople, but business owners and even marketing – high level leadership marketing-type people still, I think, are very confused about the use of some of these online tools and social media.

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

JULY 10, 2019

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. You might assume that most people would link directly to the original research, but this shows that, for the purpose of earning links, aggregating research from multiple sources may be just as effective as doing your own.

Marketing 125

Marketing Acquisition Software Review Aggregator 125

ConversionXL

SEPTEMBER 15, 2020

If the answer is no and you’re a B2B SaaS company, that might be a problem. You can read about (and download) these two segments and a custom Google Analytics report for social media here. Smart optimizers don’t waste time with crappy aggregate data. Are your visitors more active during business hours?

Analytics 70

Analytics eCommerce Software Review Technical Review 70

Cracking the Code

OCTOBER 10, 2008

This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. Yet many B2B companies don’t have a clue. 3) Analyze the aggregated data to determine best practices and benchmarks across your customers. Popular Media: the key to viral marketing.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” If the answer is no and you’re a B2B SaaS company, that might be a problem. You can read about (and download) these two segments and a custom Google Analytics report for social media here. ” [Tweet It!]. Setting Up Your Google Analytics.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

VC Cafe

JUNE 22, 2010

T he Commercial Office at the Embassy of Israel in London and the Israel Export Institute have organized a New Media delegation , taking place on the first week of July. VC Café is privileged to support the event as the main media partner. Tickets for the mini-show case event on July 6th are limited.

Media 145

Media Social Network Flash 145

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Logia offers Mobile Operators a range of solution for their Apps Stores starting from Content Aggregation, Billing aggregation to full white labeled Apps Store.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

SoCal CTO

AUGUST 3, 2010

So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. That’s @MeganBerry to you, blogger and social media expert, marketing manager of Klout.com. Each of those domains would get one point in the aggregated list. So I asked her this: “What do I do with my 1,000th post?”.

Software Review 217

Software Review Startup Venture Capital Technical Review 217

abovethecrowd.com

JUNE 2, 2021

They have an obvious trade-off between a big “pop” (great media coverage and morale boost) versus more cash proceeds. Also, take a look at this critically important data point , also aggregated by Professor Jay Ritter. The others are all B2B companies. How much “say” do the issuers have? As a group they have done quite well.

IPO 82

IPO Customer Matching Silicon Valley 82

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Media Temple. Social Media Tracking/Marketing. analytics for social media and online.

Software Review 53

Software Review Technical Review Startup 53