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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48
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14 Interesting Findings From The Startup Genome Project

YoungUpstarts

Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x Investors who provide hands-on help have little or no effect on the company’s operational performance. Here are 14 of the report’s key findings: 1. Founders that learn are more successful.

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NextView’s Greatest Hits

View from Seed

So, we decided to aggregate NextView’s “greatest hits.” Advice on How to Make Your First Analytics Hire “Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making. Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

The solution I’m exploring is a just in time learning methodology that accelerates founders’ learning curve by aggregating relevant content, peers and mentors.&#. Founders that learn are more successful : Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x

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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them.

Metrics 141
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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. Many tools designed for B2B marketing in general are also relevant to investors.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors. We are also seeing technology evaluation as an increasingly important part of LP operational due diligence. 1) Manage the firm .