Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. Hour-by-hour report please. :)?

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MAY 16, 2018

BUT – most marketing experiments are done wrong. Would you rather move forward with your multi-million-dollar campaign strategy with the foundation for success resting on nothing but a hope and a prayer? By reducing the cost of our sneakers, sales will not increase by at least 50%. You need to run experiments.

Marketing 133

Marketing Metrics Programming Design 133

ConversionXL

AUGUST 19, 2020

It’s the same for search engine marketing. Too often, marketers find themselves managing multiple agencies or internal teams, each of which is trying to accomplish their goals. Response times are a critical factor to address market change; prioritize speed over formality. Don’t just look at aggregate performance by channel.

PPC 69

PPC SEO Channel Analytics 69

The Startup Magazine

FEBRUARY 19, 2018

Business data includes inventory, customer details, customer orders, employee information and marketing campaigns. A business is an aggregate of multiple repetitive tasks and processes. When a company goes through the process of buying a new system, there’ll be a time or monetary cost for the search, selection and installation.

Technical Review 116

Technical Review Technology Cloud Software Review 116

ConversionXL

SEPTEMBER 13, 2018

When Google Analytics makes the most sense : If your business relies on its website solely for marketing purposes—to attract visitors and generate leads—Google Analytics provides most of your actionable data. Other digital marketing experts I asked seconded his opinion. We don’t know the impact of each marketing channel.”.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

NOVEMBER 15, 2018

A hold-out group can deliver the answer, but, like everything, it comes at a cost. You can run holdouts for A/B tests and other marketing efforts, like drip email campaigns in which a percentage of users receives no email at all. What are hold-out groups? In other tests, the control may not “transition” from control to holdout.

Artificial Inteligence 101

Artificial Inteligence Algorithm Audience Campaign 101

Both Sides of the Table

MARCH 12, 2016

But think of any product one needs to sell: cars during the buying season, politicians during elections, companies looking to clear out inventory or launch a new line, companies advertising for Christmas – many forms of advertisements rely on “immediacy” of a campaign. It also makes purchasing more cost effective.

Advertising 150

Advertising Iowa Campaign Media 150

Duct Tape Marketing

SEPTEMBER 1, 2017

5 Reasons for Replacing Intuition with Data in Marketing written by Guest Post read more at Duct Tape Marketing. Is marketing an art or science? The questions on everyone’s lips are: Will data dictate the way for marketing or will it support it? Benefits of using data driven marketing.

Artificial Inteligence 54

Artificial Inteligence Marketing Algorithm Social Media 54

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

SEPTEMBER 10, 2019

A lot of folks treat it as a synonym for online marketing. I was hired to level-up the marketing team. The team started as all marketers focused on lead generation. Every team included a mix of designers, engineers, marketers, and copywriters. Design, Product, Marketing, and Sales get pissed that you’re not in sync.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

FEBRUARY 20, 2019

Marketing had the highest turnover rate (17%) of any profession in 2018. While at a previous company, Palmer and several coworkers were asked to gauge their company’s market position. When we surveyed hundreds of marketing leaders , many noted a similar challenge: measuring knowledge retention and application from training.

Retention 128

Retention Technical Review Social Network Wiki 128

ConversionXL

OCTOBER 4, 2018

But, in 2018, incremental gains no longer cost $1 million either: You have more data; Storage is cheap; and. Which questions can marketers answer with predictive analytics? which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

ConversionXL

JANUARY 8, 2020

It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. This post focuses on these and other marketing-friendly use cases for Kaggle. Some interesting marketing datasets to explore. What is Kaggle?

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

abovethecrowd.com

JUNE 2, 2021

Marketing 101: Customers love free stuff. As a result, it is a common marketing practice to offer things “for free” in order to impact customer behavior or encourage customer loyalty. That’s why it is a tried and true marketing scheme. It would cost a tremendous amount of money to run such a program. Warren Buffet, 1997.

IPO 82

IPO Customer Matching Silicon Valley 82

Up and Running

NOVEMBER 12, 2014

The SEC’s proposed rules (mandated by the JOBS Act of 2012) amend the Securities Act of 1933 and the Securities Exchange Act of 1934 to allow the offer and sale of securities through an internet crowdfunding campaign, similar in some respects to donation crowdfunding campaigns conducted on Kickstarter and Indiegogo.

Equity 125

Equity SEC Technical Review Security 125

ConversionXL

APRIL 10, 2019

You spend plenty of marketing dollars trying to get someone to your form. Further, if forms aren’t the low-hanging fruit of your optimization campaign, it may not make sense to spend time gathering more data (yet). Form reports are set up individually, field-by-field as a pseudo-campaign (e.g. Decibel Insight.

Analytics 130

Analytics Metrics United Kingdom Software 130

Startup Lessons Learned

AUGUST 31, 2015

It all started with a small group of founders and product enthusiasts who self-aggregated into an online community. Telepathic, a new technology startup, is bringing A/B testing to the world of mass-market fiction and storytelling. One of their major initiatives is to launch marketing programs that engage customers in a fresh, new way.

Lean 60

Lean United States Fractional CTO Startup 60

YoungUpstarts

AUGUST 11, 2014

Social sharing is also second nature for them, which gives interesting content a good chance to be cost-effectively circulated widely. Millennials information consumption and sharing behaviors have presented marketers with a unique opportunity to capture the attention of this group. Performance  plain and simple.

Marketing 176

Marketing Advertising Aggregator Social Media 176

ConversionXL

JUNE 19, 2018

brough together 180 marketing and optimization people all over Europe. You can’t copy market leaders or competitors to get ahead. Marketers are often talking about unicorns, ice-creams and rainbows. The growth system is broken: product, marketing and sales are siloed. Alexa Hubley: The Agile Marketing Playbook.

Technical Review 103

Technical Review Agile Analytics Conversion 103

ConversionXL

FEBRUARY 11, 2020

For its size alone, it’s a market worth exploring. Despite over a decade on Twitter and more than 66,000 followers, I’ve never really seen an impact from the following tactics, despite the fact that they’re extolled as “best practices” in most guides to Twitter marketing: Using any kind of hashtags. Used strategically (e.g.,

Conversion 68

Conversion Social Media Search Campaign 68

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. But ultimately whether this is worth it depends on the cost to do this.

Chad 112

Chad Mobile Technical Review Aggregator 112

Up and Running

JUNE 22, 2021

For proof, you need to look no further than today’s market trendsetters. They’re both prime examples of businesses finding ways to outcompete everyone in their respective markets by doing things faster, cheaper, and better than everyone else. Increase marketing ROI. Stabilize accounts receivable and invoicing.

B2B 102

B2B Campaign Analytics Operations 102

Up and Running

MAY 21, 2014

John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing , Duct Tape Selling , The Commitment Engine , and The Referral Engine. The full audio and slide deck are included above, and the full transcript can be found below: Think Like a Marketer, Sell Like a Superstar.

Marketing 72

Marketing Social Media Sales Media 72

Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

AUGUST 31, 2017

Pricing is mid range – not as expensive as other leading competitors in the market. The real power with Target, as with all Adobe Marketing products is when they are integrated through the Adobe Marketing Cloud. As with Analytics, additional modules for Target such as personalisation and recommendations come at a cost.”.

Software Review 129

Software Review Technical Review Analytics Algorithm 129

ConversionXL

AUGUST 21, 2014

Software developer Patrick McKenzie aka @Patio11 (easily one of my favorite marketers to follow and learn from) asserts that 40-60% of users who sign up for a free trial of almost every software or SaaS application will use it once and never come back. Think of ways you can improve the UX and reward your loyal customers as well.

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains.

Analytics 88

Analytics Marketing Algorithm Campaign 88

ConversionXL

JUNE 24, 2014

Not only can it enhance the user’s experience on your site – no need to fill out a registration form or remember yet more passwords – it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status and interests.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. English-only audience, those who saw your last ad campaign, etc.). Ad cost attribution. Attribution modeling.

Analytics 90

Analytics SQL Metrics Campaign 90

ConversionXL

APRIL 1, 2020

And if, like so many others, you’re realizing that your marketing spend needs to get more efficient fast, an accurate LTV number is an essential first step. . Aggregates lie. At this point, all order data is still aggregated. Important things, however, rarely come easily. LTV really matters for subscription ecommerce.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

abovethecrowd.com

OCTOBER 1, 2013

I rarely meet a company that hasn’t experimented with AdWords in some way, and most of those that do understand the basic math around the cost of customer acquisition. You want to know what it is for each and every outreach campaign. In this case we used $1mm/year cost for the smaller companies, and up to $10mm/year for Priceline.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

SEPTEMBER 2, 2019

Not only can it enhance the user’s experience on your site—no need to fill out a registration form or remember yet more password—it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status, and interests. Impressive, but since only 3.4%

Social Network 73

Social Network Viral Social Media B2C 73

Occam's Razor

MARCH 23, 2010

When it comes to proving which campaigns are better and which numbers to report to the management what will you do? In case of WebTrends replace those terms with Marketing Intelligence / Visitor Data Mart etc. Yet case studies in some sense reduced risk, even if they were simply over blown marketing fluff written by the vendor.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

NOVEMBER 3, 2016

Sales teams cost money, and of course, they also deliver another layer of organizational complexity. But because of the human costs of a sales team, it makes sense to optimize for quality in B2B. In B2B, it’s often far more complex in terms of the content marketing for conversion than B2C. Account-Based Marketing.

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 124

Analytics Channel Metrics Web 124

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.

Advertising 284

Advertising Las Vegas Affiliate RSS 284