Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. The Client could still do massive media buys (TV!

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

JUNE 4, 2018

I understand channel conflict, Timbuk2, but this is just plain not being hungry. Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. Delivery times based on geo/IP/mobile phone location. Delivery times based on geo/IP/mobile phone location. You should.

Conversion 124

Conversion eCommerce Artificial Inteligence Aggregator 124

VC Cafe

JUNE 18, 2012

There hasn’t been such a full list of Israeli startups coming to Europe since Barcelona’s World Mobile Congress. Innovate Israel 2012 aims to connect Israeli web, mobile & digital entrepreneurs & businesses with their UK & European counterparts. Betterview - Company Website. Brandsforce - Company Website.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. Offer tools to allow content producers to build their own websites & mobile apps.

Networking 366

Networking Media Distribution Video 366

David Teten

JUNE 1, 2011

Deal aggregation websites Increasing in popularity, trying to increase market efficiency. Social media. Having flexible, searchable databases accessible on mobile devices Move from partner- or people-oriented function to more institutionalized, systematic, and scalable. Intermediaries. CareerAmp Branch Out.

Private Equity 122

Private Equity Deal Flow Equity Developer 122

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

This is going to be BIG.

FEBRUARY 22, 2010

Monetate Mobile adds mobile-native navigation, search, GPS store location, cart access and more, to any site, overnight. The ideal candidate has experience with eCommerce systems, emerging mobile and social technologies, as well as RoR.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Occam's Razor

OCTOBER 21, 2013

Depending on the mobile device and browser you are using (for example, Safari since iOS 6), you have already been using secure search for a while regardless of the search engine you use. Aggregated search engine level analysis. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report.

Search 154

Search SEO Analytics Engineer 154

VC Cafe

JANUARY 16, 2011

The Mobile World Congress , possibly the largest International technology conference and definitely the most important mobile conference of the year is taking place in Barcelona this February 14-17. Mobile Apps and App stores – a new ecosystem was created and it’s here to stay (Check out LogiaGroup, Waze and Cellint).

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms.

Internet 106

Internet eCommerce Advertising Flash 106

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. We need to have a close look at the worlds two biggest social media networks of Twitter and Facebook – they run open API’s for each other to assist their customers and suppliers switch and share between each other.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

ReadWriteStart

SEPTEMBER 3, 2010

so it shouldn't be long till they hop across the Channel. They themselves receive both public and private funding, which they use in turn to provide financial support to startups through incubators and other established channels. Web and mobile. The Funding. E and more). Covered previously on RWW.) (E).

France 163

France Technical Review Incubator Early Stage 163

Duct Tape Marketing

MARCH 17, 2016

How To Determine Which Online Channels are Delivering Sales Online and Off written by Guest Post read more at Duct Tape Marketing. Mobile searches are becoming more and more influential within the buying cycle, with 40% of smartphone users’ purchases being influenced by a mobile search, ie. photo credit: Ashleigh Brown.

Channel 37

Channel Sales Advertising Mobile 37

VC Cafe

JUNE 22, 2010

T he Commercial Office at the Embassy of Israel in London and the Israel Export Institute have organized a New Media delegation , taking place on the first week of July. VC Café is privileged to support the event as the main media partner. Tickets for the mini-show case event on July 6th are limited.

Media 145

Media Social Network Flash 145

Both Sides of the Table

JANUARY 19, 2015

40% of all of YouTube is viewed on mobile devices and of high-quality content I believe it is between 60-70% based on my insider data. ” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. .” That is YouTube today.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Occam's Razor

DECEMBER 20, 2010

2: Social Media, Baby! Social media is all the rage. If you are participating in those media in the manner in which you are supposed to, conversation and adding value rather than pimping, then I encourage you to read my Social Media Analytics post to learn what the best metrics and tools are.]. Have fun. #2:

Analytics 118

Analytics Web Social Media Search 118

Duct Tape Marketing

OCTOBER 3, 2013

Three Key Principles to Maximize Your Converged Media Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Sam Decker- Enjoy! This ability to surface the right content in the right place is known as converged media.

Media 63

Media Social Media Advertising Audience 63

VC Cafe

NOVEMBER 3, 2010

a leading Israeli provider of highly integrated network processors optimized for mobile backhaul, 3G and 4G wireless and wireline broadband networks. By 2015 we see more than 50 million femtocells being shipped annually with WCDMA femtocells making up the bulk of the market,&# Aditya Kaul, of Mobile Networks, ABI Research, said.

Bandwidth 79

Bandwidth Framework Forecast 79

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook. 7) Negotiate .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

www.vccafe.com

MARCH 11, 2013

VC Cafe covers early stage Israeli and European tech & mobile startups. Media Temple. We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. Twilio : Need to call/txt get a phone number from your web/mobile application? Social Media Tracking/Marketing.

Software Review 53

Software Review Technical Review Startup 53

VC Cafe

AUGUST 22, 2011

Vikido consists of a mobile app (iPod, iPad or smartphone) and a web app, which is essentially a browser for kids and parents. Kids want to play online, and Vikido helps parents want to be able to privy and control the sharing. Continue reading →

Social Network 99

Social Network Networking Web Audio 99

Austin Startup

APRIL 25, 2017

Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. Snap has introduced a panoply of well-regarded features over the years: stories, face and location filters, memories, discovery channels, etc. Now she’s on it every day!

Valuation 48

Valuation Technical Review Forecast Social Network 48

Occam's Razor

MAY 2, 2017

Click on the site link, go browse around, go to their social pages, checkout the mobile app, then write down the six metrics you would choose. Remember: All data in aggregate is crap, segment or suck. They stink when it comes to user experience, even more so on mobile. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Brandanew

JANUARY 8, 2016

We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. For one these tools are entirely free and they provide a very in-depth look into how your account is performing on social media. Tina Chan, Social Media Manager, GEECL. Maggie Kravchuk , Rubenstein, PR.

Analytics 100

Analytics Social Media Marketing Media 100

Up and Running

MAY 21, 2014

” Things like our blog content, social media, and what they find on our website. I mean it should be phones now, the mobile devices now, have incredible high quality video cameras built into them. Once they become aware of us, what are we doing to move them so that they’ll want to know more?” What about trust?

Marketing 72

Marketing Social Media Sales Media 72

Start Up Blog

FEBRUARY 28, 2016

It’s pretty clear now that TV is not the aggregation of the formal channels. Everything we send from our mobile to our big screen is TV. There is no such thing as TV, there is only this: All audio visual content streamed to eyeballs = TV. This means that every video we view on Youtube is TV. Every Snap we watch is TV.

Australia 48

Australia Aggregator Audio Channel 48

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. The average mobile viewing rates are 40 minutes per session.) Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. YouTube shines when it comes to brand awareness.

Hosting 127

Hosting Video Technical Review Software Review 127

The Next Web

DECEMBER 8, 2013

Start with aggregating scarce and in-demand inventory. The objective is to have a seller treat the personalized store as his or her own online presence and actively market it in existing marketing channels (social media, business directories, TV etc.). Time shift demand and supply. If that means picking up the phone, so be it.

B2C 136

B2C B2B Demand Vertical 136

Occam's Razor

OCTOBER 14, 2014

In my case I'm looking at Social Media (boss LOVES social!), … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. Clicking on Channels shows you the first report.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. It takes multiple visits to purchase, from multiple channels/influences.

Analytics 145

Analytics Green Metrics Web 145

Startup Lessons Learned

MAY 22, 2020

How to channel your efforts and energy and stay informed. ( She, by the way, was busy on social media. But a lot of it is also just getting the data, aggregating it, being able to take action on it. The fact that we are rising to the occasion and getting it done, sometimes outside of normal channels, is very hopeful.

New Jersey 60

New Jersey Government CTO America 60

Occam's Razor

APRIL 13, 2015

The data used comes not from your Google Analytics account/script, rather the data comes from the third-party DoubleClick cookie (for web traffic) and from anonymous identifiers for mobile apps (i.e., You don't see this in the above view, but I also added an advanced segment (separating out desktop and mobile).

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

AUGUST 9, 2016

Next go to the report with new things that will help you drive smarter merchandizing on your mobile and desktop websites. I can honestly spend hours on just this report digging using segmentation (geo, media, new and loyal customers, all kinds of traffic, product page types and so on). Very nicely summarized above. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Both Sides of the Table

APRIL 10, 2010

In fact, I encouraged my favorite IM aggregator client, Digsby , to go the opposite direction and become a Twitter client also. As people consume Twitter on mobile clients they are almost definitionally not doing so on Twitter.com. Tags: Social Media Tech Market Analysis.

Acquisition 287

Acquisition Developer Management Advertising 287

Occam's Razor

JULY 1, 2013

[And can''t you just see how this really deep understanding of customer interest, based on their data and not your opinions or, worse, an "expert''s" opinion, will be incredible when it comes to fueling your social media strategy? SEO, PPC, Mobile marketing, will return Ad Group ideas and Keyword ideas. You should not be satisfied.

Search 135

Search Analytics PPC Green 135

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? Which social media post was this link a part of?

Analytics 118

Analytics Campaign Email Channel 118