David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. ” Historically, investing was a manual, artisan process.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory.

Metrics 120

Metrics Acquisition Revenue .Net 120

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Intellectual Property 175

Intellectual Property Aggregator Startup IP 175

Occam's Razor

OCTOBER 21, 2013

Aggregated search engine level analysis. This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

Startup Lessons Learned

JUNE 5, 2009

And so the spreadsheet is built with conservative assumptions, including a final revenue target. No matter how low we make the revenue projections for this new product, it’s extremely unlikely that they are achievable. In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. I recommend segmenting the traffic and measuring revenue lift but also measuring the average order size, if you did your job right then that latter number should be higher.

Campaign 128

Campaign Analytics Metrics Search 128

Startup Lessons Learned

AUGUST 24, 2009

Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. The problem is that there are no other metrics they can look at to judge the content of a book to know if it’s worth reviewing. What is the right revenue model?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Duct Tape Marketing

JANUARY 7, 2020

And I discovered that the first page of results on Google was filled with paid search and aggregator results (things like Angie’s list and Yelp). The right PPC firm will understand that distinction and look to prove results beyond that one metric. Focus on Purchase Intent. SEO is great for those long-tail searchers.

Search 71

Search PPC Kansas City B2C 71

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). As a cure to this malaise, I’ve encouraged y’all to switch to using only custom reports (bring just relevant metrics and dimensions into one place, and throw away 90% of web analytics data that does not apply to you).

Customer 122

Customer Analytics Metrics SEO 122

K9 Ventures

OCTOBER 10, 2017

Typically, Pre-Seed rounds are less than $1M in aggregate capital raised. If the Micro-VCs are looking for Series A-like metrics, what does a company do when it’s just getting started? Seed is the new Series A. (~$2M used get for building product, establishing product-market fit and early revenue). Q: Is Pre-Seed a Thing?

Seed Stage 82

Seed Stage Finance Later Stage Equity 82

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

Conversion 127

Conversion Analytics .Net Metrics 127

ReadWriteStart

JUNE 29, 2020

It means relying on your own savings and revenue to operate and expand.”. Consequently, you’ve decided to utilize this passion and expertise to collect and aggregate social media data from some of the popular social media platforms like Facebook, Twitter, Instagram, Pinterest, CrunchBase, and LinkedIn.

Bootstrapping 85

Bootstrapping Global Startup Hungary 85

ConversionXL

AUGUST 19, 2020

You wouldn’t hire a brain surgeon to treat your heart condition. a top-line conversion or revenue target) and recognize both teams’ contributions—regardless of which channel generated the most conversions in a given period. You end up with a Venn diagram that aligns shared goals and each team’s secondary metrics. SEO has a role.

PPC 69

PPC SEO Channel Analytics 69

Occam's Razor

APRIL 4, 2011

Any application of algorithmic intelligence , weighted sort , expected range for metric values ( control limits ), or anything that even remotely smells of ever so slightly advanced statistics is a good sign. "All data in aggregate is crap." and that should increase revenue by $180,000 and profit by $47,000.

Web 127

Web Las Vegas Analytics Metrics 127

Startup Lessons Learned

AUGUST 16, 2010

Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. The idea seemed to SlideShare to be a natural direction.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

David Teten

DECEMBER 3, 2019

Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator. ff Venture Capital hired two full-time engineers to build out Totem.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

SEPTEMBER 30, 2008

I have tried to find some metric that mixes Y/Y and M/M, but to no avail. Here's me comparing performance of this blog over two years for the Visitors metric: Overall happiness reigns, I think. But if Thanksgiving this year was $15 mil revenue and last year was $10 mil then is that good? Have you doubled the team?

Analytics 68

Analytics Metrics Search Florida 68

ConversionXL

SEPTEMBER 10, 2019

I was hired to level-up the marketing team. Then, I evolved it into a growth team by hiring a designer and two engineers. Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. Suddenly, our revenue from these campaigns dropped by 50%.

Conversion 133

Conversion Technical Review Channel Engineer 133

Up and Running

MAY 1, 2014

Milestones and Metrics. Use this chapter to describe your current team and who you need to hire. Instead, they prefer to buy through large distribution companies that aggregate products from lots of suppliers and then make that inventory available to retailers to purchase. Milestones and Metrics. Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. If you really want help here, hire a very very good business (not analytics) consultant. If you are using GA and you need help then hire a GACP ( [link] ), if you are using Adobe, WebTrends, IBM et al then please hire a consultant with experience in those tools. Hopefully soon!

Analytics 124

Analytics Channel Metrics Web 124

ConversionXL

MAY 16, 2018

Know the difference between leading and lagging metrics. Revenue, downloads, and sign-ups are all examples of lagging indicators. While it’s always necessary to keep track of lagging indicators to evaluate ongoing performance, as marketers we want to understand what causes those metrics to move either up or down. Why do we test?

Marketing 133

Marketing Metrics Programming Design 133

ConversionXL

JULY 10, 2019

You’re hitting the goal, but the steady increase in list size isn’t growing revenue—a fact that’s been overlooked and gone unreported. On a micro level, each section or chart should lead with priority metrics, or KPIs , followed by secondary metrics. . Always start with the big picture. Your report should include: 1.

Metrics 133

Metrics Analytics Green Aggregator 133

Startup Lessons Learned

MAY 11, 2020

But I do think there will be at least a short term moment where after a period of a lot of despair, and economic, and health disaster, a huge number of people die in tragedy, by mega tragedy, by any metric. All the other things that matter, aggregating talent, getting people to care, all of that stuff that's hard in a boom and easier now.

Silicon Valley 68

Silicon Valley Technical Review Government .Net 68

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. In an entrepreneurial situation, this is hard, because artifacts that we are creating (products, code, marketing campaigns, even revenue) are of secondary importance.

Customer 156

Customer San Francisco Viral Lean 156

Up and Running

AUGUST 12, 2015

What is revenue going to look like? A persona is an aggregate of all the traits that your customers have, so that it becomes your most common customer. I want to have enough revenue to hire a manager. Planning makes me sleep better. It makes me understand and know that I’m doing the best I can. That’s okay.

Forecast 60

Forecast Video Business Plan United States 60

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. The best option is to hire a statistician with experience in data modeling and forecasting. They are all Google tools.

Analytics 94

Analytics Web Non-Compete Metrics 94

Duct Tape Marketing

SEPTEMBER 10, 2019

And I’m guessing one of them certainly is a lot of, “What’s the revenue? So what’s your top-line revenue? The more revenue you have, the more valuable your company is going to be, generally. The more revenue you have, the more valuable your company is going to be, generally. Here’s why.

Entrepreneur 50

Entrepreneur Switzerland Revenue Differentiation 50

betashop.com

OCTOBER 8, 2012

From the start we said that we would never make a decision as to what features to build or what products to sell based on revenue alone, rather we would focus on things that make our customers smile and by doing so lots and lots of revenue will fall out over time. The most important hiring criteria for your executives is cultural fit.

Technical Review 108

Technical Review Technology Software Review Valuation 108

om.co

FEBRUARY 5, 2013

In the early days, my belief was that blogs (or as I called them micro-pubs back in 2002) would grow really fast and it would allow me to aggregate large subsets of audiences around specific niches. But that is the real metric of success as far as I am concerned. And so we built our company. Back to the top. I smiled to myself.

Founder 80

Founder Conversion Distribution Silicon Valley 80

Startup Lessons Learned

JUNE 9, 2020

A complete collapse of revenue that simultaneously affects your employees and your customers, your partners, your investors, everyone all at once and all the news is bad. People, not just metrics. And these are people that we spent so much time to hire. Eric Ries : Metrics are people too. Your metrics are your master.

Silicon Valley 60

Silicon Valley Hosting Cofounder Employee 60

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Great list! Great list!

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JANUARY 7, 2019

Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains. Grab the revenue number for the company. In addition to the macro-outcome of revenue). Hire an experienced statistician to be a part of your analytics team. Double that number this year.

Analytics 88

Analytics Marketing Algorithm Campaign 88

abovethecrowd.com

APRIL 20, 2016

Many have noted that the aggregate shareholder value created by all of the Unicorns will vastly overshadow the losses from the inevitable failed unicorns. A high performing, high-growth SAAS company that may have been worth 10 or more times revenue was suddenly worth 4-7 times revenue.

IPO 40

IPO Term Sheet Silicon Valley Valuation 40

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: No company hires anyone called a Reporting Squirrel. Everyone hires what they believe are Analysis Ninjas. Again, remember no company actually hires anyone called a Reporting Squirrel. Most companies hire a Web Analyst, Sr.

Analytics 140

Analytics Web Metrics DC 140

Cracking the Code

FEBRUARY 4, 2008

T he response rate has been overwhelming and we ended up with 40+ companies and 80+ attendees, most of them CEOs and CxOs of leading public and private saas companies representing around 80% of the revenues of the SaaS industry in 2007. What metrics should I be using to drive a saas business? Whats the right strategy for Europe?

Software Review 48

Software Review South Korea IPO Portfolio 48

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Three tactics to maximize revenue from a CRO program: Free test software. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). Mature your metrics.

PPC 48

PPC Analytics Video Non-Compete 48