YoungUpstarts

APRIL 22, 2016

By Kurt Bilafer, Global Vice President Sales & Success at WePay. Apple manufactures products, owns retail stores and also has an open platform for developers to build and sell apps that makes the products Apple sells even more desirable. Salesforce does the same thing in the B2B world. Customer intimacy.

Japan 100

Japan Global Asia API 100

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

DECEMBER 2, 2020

The first two are more familiar to B2B marketers; the last one often applies to B2C. By helping develop our process (yes, it’s hard), I’ve become hyper-sensitive to wiggle words, the specifics that novices tiptoe around, and how experts unknowingly build assumptions into their workflows. Or sales-qualified leads. Or form fills.

Analytics 161

Analytics Acquisition Channel B2C 161

ConversionXL

JUNE 2, 2022

DocuSign combines both to fuel its sales funnel. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. This required complete alignment across marketing and sales teams to engage, then close the deal. The result?

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Startup Lessons Learned

SEPTEMBER 6, 2012

If you’re looking to dive deep on Lean Startup skills, our workshop sessions provide professional development at a serious bargain. In this workshop, Goto will take you through the application development process and shre behind-the-scenes techniques for rapid prototyping. We’ll talk about the cool site visits in a separate post.)

Lean 154

Lean Cofounder Analytics Startup 154

YoungUpstarts

JANUARY 10, 2018

How could you position your company in the sales pitch to make the growth potential visible and appealing to prospective buyers? Take an in-depth look at your marketing analytics to assess how favorable public opinion is toward your brand. Develop a Plan to Separate You From the Business. Profile Your Customer Base.

Valuation 145

Valuation Technical Review Exit Strategy Metrics 145

View from Seed

MARCH 24, 2021

” Below are our favorite pieces from the past few years, divided in to a few key categories: fundraising, company building, product development, industry trends, and the life of a VC. Two Hires Startups Wait Too Long To Make “The first hire is a really good business generalist that is focused on analytics, finance, and ops.

Seed Stage 177

Seed Stage Hiring IPO Analytics 177

ConversionXL

APRIL 1, 2019

Blog posts by your development team explain the complexities of how the AI system works, highlight how you gather and parse training data, and list use cases befitting Fortune 500 clients. It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. Image source). But most won’t.

Technical Review 133

Technical Review Marketing Software Review Audience 133

ConversionXL

JUNE 16, 2020

On these days, I would open up Google Analytics , look for pages with declining year-over-year traffic, and spend 30 minutes sprucing up each page. When we find ourselves looking for quick wins, we pull up a Google Analytics report with landing pages that have decreased year-over-year in sessions. Here’s how we did it.

SEO 121

SEO Technical Review Software Review XML 121

This is going to be BIG.

FEBRUARY 22, 2010

VP of Sales, Monetate - Philadelphia, PA A finger hovers above a mouse button. Using Monetate Real-time Marketer, companies are boosting sales while slashing costs and time-to-market. The company is not just looking for a VP of Sales, but for a champion for all things sales throughout the organization. It wants to click.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Lightspeed Venture Partners

AUGUST 17, 2014

He has assembled a crack team of experts in natural language processing, text mining, machine learning, computational optimization, and unstructured data analytics to do something essential for any B2B enterprise: generate demand. This is BIG DATA! Typical conversion rate boost > 50%. Identify the best upsell/cross sell prospects.

B2B 96

B2B Revenue Private Equity Artificial Inteligence 96

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. This position will provide sales, negotiation, CRM and inbound/outbound outreach experience. Check out which Capital Factory startups are looking for you to join their team!

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

bijoor.me

MARCH 26, 2014

Social Marketing and Sales. Sales Activity Management. B2B Sales Process. Agile Development. Business Analytics & Intelligence. 3: PaaS Users : Professional Developers. 5: App Services Users : Citizen Developers. 5: App Services Users : Citizen Developers. Content Marketing.

Framework 42

Framework Cloud Software Review Azure 42

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Here are is the type of data that you should be tracking: General Google Analytics statistics—like unique visitors, time on the site, bounce rate, and source. Others will use a percentage of the first sale. Marketing Costs.

Marketing 60

Marketing Social Media Campaign Acquisition 60

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Very few, if any, of these interactions are with a sales rep. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. DGMs see that demand is maintained throughout the sales cycle.

Demand 95

Demand Management B2B Campaign 95

YoungUpstarts

OCTOBER 10, 2012

Talented product developers. Even PhD analytics eggheads. When 3M brought “lead users” into its innovation process, they improved revenues by a factor of eight times over innovations from internal product developers. This has resulted in dramatic increases in sales. Highly trained salespeople. That’s right.

Customer 154

Customer Fractional CTO Canada Technical Review 154

ConversionXL

JUNE 8, 2017

You need to do the work and take the time to develop a process that works for your company. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. If you are in B2B, you’ve certainly heard of account-based marketing by now. Victory surely can’t be copy-pasted.

Programming 97

Programming Revenue Analytics Software Review 97

Women Entrepreneurs Can

APRIL 5, 2019

In case you are wondering, this is huge, and B2B marketers are investing 20-30% of their budgets on event marketing each year. Small B2B or B2C conferences. Use social media analytical tools to track engagement over the course of your event. This is where you can really generate sales. Seminars or roundtables.

Small Business 40

Small Business Marketing Social Media Hosting 40

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 You can set up your Google Analytics tracking here.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

JANUARY 31, 2014

note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). These questions help you uncover trends within your market and tell you things analytics alone can not. How To Identify Your Target Market & Make More Sales. Take the time. image source.

Analytics 134

Analytics Video Matching Conversion 134

Duct Tape Marketing

JANUARY 17, 2014

Galactic Café, developer of the recent narrative-driven game The Stanley Parable , got it right. The developers engaged these YouTube users directly through dialogue in the game. The developers engaged these YouTube users directly through dialogue in the game. Video content is easily subject to behavior analytics.

Video 75

Video Marketing Harvest Bandwidth 75

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

FEBRUARY 27, 2019

In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful demand generation campaigns break down silos between marketing and sales. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Seed your launch campaign with advance sales.

Product 110

Product Campaign Acquisition Social Media 110

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. They have a website, they probably have a sales team, is that kind of where it ends? Louis Gudema: Oh absolutely.

Marketing 56

Marketing Social Media Analytics Software 56

Duct Tape Marketing

DECEMBER 20, 2022

Jason Bay is a leading sales expert, and he talks with other leading sales experts to get you the information you need. We've developed a system by successfully working with thousands of businesses. I actually love Instagram for b2b. I teach Instagram for B2B all the time cuz I, I think it's a very untapped potential.

Marketing 96

Marketing Social Media Video Technical Review 96

ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. All manual operations. The rise of PQL over MQL model.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ReadWriteStart

APRIL 10, 2020

In the age of big data and analytics , business success is now measured in the knowledge you have that the competition does not. For a startup in the B2B market, that means there’s a reasonably steep hill to climb right from the beginning. Here is a startup guide to creating an ideal customer profile. Setting the Right Standards.

Customer 180

Customer Startup Analytics B2B 180

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). Most businesses have ceded this ground, thinking that B2B SaaS is just a thing you sign up for on desktops. It’s mostly been written off.

B2B 92

B2B Mobile Analytics Deal Flow 92

Scalable Startup

JANUARY 12, 2015

Until recently I was fairly unaware of this market, more focused on social, dat analytics, seo, superior web development, content management and CMS design as my priorities for Online Marketing projects and conversion. Online review management systems are an established part of the web for both consumer and B2B.

Management 20

Management Los Angeles Angel Investor B2B 20

ConversionXL

FEBRUARY 26, 2014

Dig into your analytics and ask: How do different sections of your site perform? Ask your sales team: How do different product categories do throughout the year? What days are the sale staff present? Are there things that you do on a weekly basis like start new sales, launch email campaigns, or push new content?

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). Most businesses have ceded this ground, thinking that B2B SaaS is just a thing you sign up for on desktops. It’s mostly been written off.

B2B 77

B2B Mobile Analytics Deal Flow 77

YoungUpstarts

MAY 17, 2017

Here’s an example of a B2B buyer persona for a customer who is looking for tools that offer marketing automation and assist him in analyzing the social media activities of his business: Get started with a blog. While developing organic content, try a mix of casual, inspiring and educational content. Build an outreach plan. Web traffic.

Marketing 133

Marketing Social Media B2C B2B 133

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

ReadWriteStart

FEBRUARY 20, 2013

However, depending on the product you’re offering, the freemium model can work well for business-to-business (B2B) companies, and especially well for B2VSB (business-to-very-small-business) companies. If your product offers some kind of analytics or metrics that can be used to measure an aspect of the health of the business (i.e.,

B2B 60

B2B Product Small Business Administration SBA 60