ReadWriteStart

DECEMBER 30, 2020

A recent study by Enable summarized the views of 100 sales, purchasing, and finance professionals and found that 83% of companies reported supply chain disruptions in some capacity due to COVID-19, and 47% have seen their revenue decrease between 10-80%. Benefits of Optimized Deal Management to Sales Reps. Data-Driven Insights.

B2B 153

B2B Cost Management Forecast 153

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

JULY 8, 2021

But a good conversion rate doesn’t always mean more sales. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. For example, on the Backlinko website, Brian Dean makes newsletter subscriptions the prominent CTA on each web page: Brian is bullish on organic traffic.

Conversion 156

Conversion CPA Metrics Analytics 156

YoungUpstarts

APRIL 22, 2016

By Kurt Bilafer, Global Vice President Sales & Success at WePay. Salesforce does the same thing in the B2B world. Salesforce was thinking along these lines when it acquired SteelBrick, a company that helps sales reps give price quotes, take orders, generate invoices and accept payments.

Japan 100

Japan Global Asia API 100

ConversionXL

JUNE 2, 2022

DocuSign combines both to fuel its sales funnel. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. This required complete alignment across marketing and sales teams to engage, then close the deal. The result?

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

APRIL 1, 2019

It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences.

Technical Review 133

Technical Review Marketing Software Review Audience 133

ConversionXL

MAY 13, 2020

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

Analytics 85

Analytics Aggregator SQL Cloud 85

The Next Web

NOVEMBER 15, 2014

Doug Camplejohn is the CEO and Founder of Fliptop, a leader in Predictive Analytics applications for B2B companies. This is certainly the case with sales and marketing teams, where better understanding can lead to better results. Alignment between sales and marketing is a significant problem for many businesses.

Sales 161

Sales B2B Marketing Analytics 161

This is going to be BIG.

FEBRUARY 22, 2010

VP of Sales, Monetate - Philadelphia, PA A finger hovers above a mouse button. Because people live, shop, and buy in real time, Monetate products enable e-commerce web sites to market in real time. Using Monetate Real-time Marketer, companies are boosting sales while slashing costs and time-to-market. It wants to click.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Lightspeed Venture Partners

AUGUST 17, 2014

CEO and co-founder Vincent Yang, a mathematician by training, had built a system while he was at Summit Partners, a private equity firm, to comb the Web looking for investment opportunities. Provide analytic insights on what characteristics represent the best customer prospects, enabling the fine tuning of marketing activities.

B2B 96

B2B Revenue Private Equity Artificial Inteligence 96

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. is a conversational Marketing Service that drives quality web traffic to your blog/web content by engaging with relevant people when they have relevant Tweet conversation.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

bijoor.me

MARCH 26, 2014

Social Marketing and Sales. Sales Activity Management. B2B Sales Process. Business Analytics & Intelligence. This framework can also be used to categorize various cloud platforms such as OpenStack, Amazon Web Services, Heroku and CloudFoundry. Content Marketing. Engagement Tracking. Employee Engagement.

Framework 42

Framework Cloud Software Review Azure 42

ConversionXL

JANUARY 31, 2014

What follows is a list of resources that can be applied specifically to landing page optimization, found here on ConversionXL & from other great websites around the web. These questions help you uncover trends within your market and tell you things analytics alone can not. How To Identify Your Target Market & Make More Sales.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

JUNE 16, 2020

On these days, I would open up Google Analytics , look for pages with declining year-over-year traffic, and spend 30 minutes sprucing up each page. When we find ourselves looking for quick wins, we pull up a Google Analytics report with landing pages that have decreased year-over-year in sessions. Each page type is used by 8–30 URLs.

SEO 121

SEO Technical Review Software Review XML 121

YoungUpstarts

OCTOBER 10, 2012

Even PhD analytics eggheads. Customer content and engagement built rapid growth in the success of Intel ’s social media and Web-based marketing efforts, increasing “customer contacts” by a factor of tenfold and overall page views by 100x. This has resulted in dramatic increases in sales. Highly trained salespeople.

Customer 154

Customer Fractional CTO Canada Technical Review 154

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. There are also tools focused on UI analytics like click maps ( CrazyEgg , Hotjar , FullStory , Yandex Metrica ) or form analysis ( Formisimo , Yandex Metrica ). Which campaigns specifically? Firmographics.

Programming 97

Programming Revenue Analytics Software Review 97

Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%).

Video 75

Video Marketing Harvest Bandwidth 75

The Startup Magazine

JANUARY 26, 2022

. “We primarily use manufacturing and CRM automation tools in our industry to ensure flawless business growth,” say marketers at Front Signs, Los Angeles sign company of B2B projects. Sales pipeline reporting . With an integrated CRM solution, you can automate tasks such as: . Contact management. Lead tracking.

Social Media 174

Social Media Marketing Los Angeles Campaign 174

ConversionXL

FEBRUARY 27, 2019

In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful demand generation campaigns break down silos between marketing and sales. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Seed your launch campaign with advance sales.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. All manual operations. Marketing automation fatigue.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). Most businesses have ceded this ground, thinking that B2B SaaS is just a thing you sign up for on desktops. It’s mostly been written off.

B2B 92

B2B Mobile Analytics Deal Flow 92

YoungUpstarts

NOVEMBER 13, 2014

Top holiday offers and sales conversion days. Researchers found that the top three holiday offers were free express shipping, buy-more-save-more promotions and post-holiday sales. Professionalisms email marketing festive holidays festive shopping marketing Nikole Haiar sales strategy social media marketing' 28 and 30, Dec.

Campaign 150

Campaign Marketing Social Media B2B 150

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Attribution takes marketing analytics a level—or a couple levels—deeper. Some might stare blankly and ask what you mean.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). Most businesses have ceded this ground, thinking that B2B SaaS is just a thing you sign up for on desktops. It’s mostly been written off.

B2B 77

B2B Mobile Analytics Deal Flow 77

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. You are doing i am wasting earth's precious oxygenalytics. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

Scalable Startup

JANUARY 12, 2015

Until recently I was fairly unaware of this market, more focused on social, dat analytics, seo, superior web development, content management and CMS design as my priorities for Online Marketing projects and conversion. Online review management systems are an established part of the web for both consumer and B2B.

Management 20

Management Los Angeles Angel Investor B2B 20

ConversionXL

FEBRUARY 26, 2014

Dig into your analytics and ask: How do different sections of your site perform? Ask your sales team: How do different product categories do throughout the year? AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. Exercise: image source.

PPC 111

PPC Widget Campaign Technical Review 111

YoungUpstarts

MAY 17, 2017

Here’s an example of a B2B buyer persona for a customer who is looking for tools that offer marketing automation and assist him in analyzing the social media activities of his business: Get started with a blog. For promotional/sales related content, try producing content which resonates with the beliefs of your target customers.

Marketing 133

Marketing Social Media B2C B2B 133

Duct Tape Marketing

NOVEMBER 23, 2016

But the unintended consequence of our collective lead generation obsession is that the task of actually determining which of the leads generated are sales-ready is relegated to the back-burner. That ultimately results in sales teams being sent troves of contacts who are either unable or not ready to buy. Lead quantity vs. lead quality.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

YoungUpstarts

FEBRUARY 29, 2016

Here, we’ll show you 6 tips on how to turn your website into a booming source of leads, enquiries and red hot sales. Building the most gorgeous website in the world won’t matter a single bit, if there’s insufficient web traffic (and potential buyers) to your website. Does this sound depressingly familiar to you?

Sales 100

Sales Technical Review SEO B2B 100

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web? The web can sell product. The web can really do … so much.

Web 164

Web Design Marketing Security 164

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

YoungUpstarts

MARCH 18, 2013

Increase in traffic can lead to new customers and greater sales. Particularly helpful in B2B communications , LinkedIn is helpful in promoting your business professionally. What are the benefits of social media marketing? Following other businesses or prominent people in the field can help you build a network with a targeted audience.

Social Media 269

Social Media Small Business Media Marketing 269

VC Cafe

MARCH 15, 2016

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales 60

Sales Marketing Sales Cycle B2C 60