VC Cafe

MAY 4, 2021

Perhaps it’s boredom, or Zoom fatigue, but there’s something quite appealing these days about having social conversations without turning on a camera. While Clubhouse is the most popular of this lot, several new startups are vying to be the place where the conversation happens.

Audio 139

Audio Software Review Open Source Social Network 139

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

APRIL 11, 2016

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. How do you measure conversations? Engagement?

Video 48

Video Conversion Mobile Search 48

YoungUpstarts

OCTOBER 27, 2020

Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences. However, various companies may prefer B2C engagements to B2B. Marketing through these channels may also require businesses to measure campaign performance using certain tools.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Without this, your team may struggle to engage and excite leads, leading to minimal interest and suboptimal conversions. Based on the audience response, tweak your messaging accordingly.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

SEPTEMBER 10, 2012

What’s more important, traffic or conversions? Unless you’re in the pageview business, what you should first and foremost care about is conversions. Conversions take place when targeted traffic meets relevant offer. The data you need to know depends on the product and whether you have a B2B or B2C business.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . Adding the product to their basket was the right thing to do.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 8, 2018

Answer product-related questions that you uncover in keyword research—the effort may satisfy Amazon and boost visibility across other channels. Even the success stories have modest ambition and limited engagement: The Ask Purina Skill allows users to find the ideal dog breed through a guided conversation (4.5 stars, 9 reviews).

B2B 100

B2B eCommerce Search Technical Review 100

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. The conversion rate for most website is around 2%. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

YoungUpstarts

MAY 17, 2017

For a B2C business, create a press release kit that can be distributed. Here are some hacks you could use in your favour in this case: Creating a countdown timer on your website and social media channels. Conversion rate. For B2C your metrics are: Signups. Decide on a release date. Web traffic. Track everything.

Marketing 133

Marketing Social Media B2C B2B 133

Occam's Razor

SEPTEMBER 15, 2014

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

NOVEMBER 23, 2016

As evidenced by the CMI study, many small business owners and marketing practitioners are laser-focused on new lead generation through content creation, digital marketing, conversion rate optimization and the like. Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead. Drop him a note here.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Up and Running

NOVEMBER 3, 2016

From tracking and analytics tools to automation, suddenly it becomes clear that what may have felt like an insurmountable task is actually pretty doable. Analytics tools (from Google to MailChimp). Here at Bplans, we love finding and testing new tools to make our lives (and the lives of our readers) easier.

Marketing 60

Marketing Social Media Analytics Framework 60

Duct Tape Marketing

APRIL 28, 2017

Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. They can be influencers, niche experts (bloggers or content channel owners) or employees. Shortlist people who match your tone of voice, seem to lead conversations and have good engagement on their posts. Crowd-sourced content.

Social Network 51

Social Network Distribution Curation B2B 51

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. My post focuses mostly on conversion. Here is more about the 9 disciplines of marketing and which one to build out first (hint: Ops and Analytics). Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. In the case of Credit Karma my first job is to identify what the Macro Conversion is. " Et al.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. micro-conversion). You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels? You are B2C or B2Q or Non-profit or an Adult-oriented business. The company obsesses about conversion rate.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Google Plus.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

FEBRUARY 28, 2017

In this case this was technically a micro-outcome in this case (conversion is offline). Bonus: Remember, you can measure profit everyday in Google Analytics! ]. Here’s one metric you might have heard of that relies on 3rd party cookies: View-Thru Conversions. Conversion Rate. Good tactical wholesomeness. Cost Per Lead.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

JANUARY 28, 2013

Security Choice: The Power of Conversion Through Transparency. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience.

Web 164

Web Design Marketing Security 164

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Data mining-based Customer analytics.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. I mean the metrics contained in 99% of web analytics reports: Visits, Page Views, or Time on Site. It is not hard to imagine what a B2C site is trying to do. customer lifetime value (and not just single visit conversions!),

Metrics 126

Metrics Web Analytics Campaign 126

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. Now I can quite literally follow the path to every conversion.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Occam's Razor

JUNE 7, 2017

Win Big: Stop Posting Content for Organic Reach On Social Channels. + Excitedly, brands could have a presence (a "page") where they could contribute meaningful updates ( info-snacks ) in order to be a part of the organic conversations people were already having by the tens of millions. Bottom-line. That number is 75.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60