www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. › Analytics › Actionable Analysis. Skip promotional-speak to build customer trust.

Social Media 86

Social Media Media B2C New York 86

View from Seed

JULY 24, 2015

Here’s Mike’s comment: Boston’s B2C problem is one of values. To become a truly special consumer tech community, Boston needs more pillar B2C companies. Wayfair got to $250M revenue (7 yrs) without a very good idea which products were in supplier inventory and which weren’t. We had a plan.

Boston 120

Boston Cofounder B2C PR 120

ConversionXL

APRIL 27, 2019

“How do we get our customers to do what we want them to do?” What businesses should really ask is, “How do I help my customers achieve their goals on my website while still achieving mine?” Focusing on that question is the starting point for building a customer journey map. Why do you need a customer journey map?

Customer 100

Customer Analytics B2C Conversion 100

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. ” Historically, investing was a manual, artisan process. Two Sigma Ventures.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Women Entrepreneurs Can

APRIL 5, 2019

Small B2B or B2C conferences. In-house customer events. Use social media analytical tools to track engagement over the course of your event. When you reach out to those potential customers, have something to offer them. Five of the best live events for small business are. Seminars or roundtables. Virtual Events.

Small Business 40

Small Business Marketing Social Media Hosting 40

YoungUpstarts

SEPTEMBER 11, 2013

This concept, according to Extraprise , is seen as real time revenue optimization. In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase.

Metrics 133

Metrics B2C B2B Channel 133

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

YoungUpstarts

SEPTEMBER 11, 2013

This concept, according to Extraprise , is seen as real time revenue optimization. In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase.

Metrics 100

Metrics B2C B2B Channel 100

Duct Tape Marketing

NOVEMBER 23, 2016

Regardless of your company’s size or industry, focusing on lead quantity over quality is almost always a mistake for the simple reason that the intermediate result (increased lead generation) isn’t properly aligned with the ultimate business goal (gaining new customers). Where are our ideal customers located?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Then approach each separately (even though there are tools like Google Analytics that will do both).

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Sales enablement is the act of enabling salespeople to help them close more deals/bring in more revenue/hit their quota. Lead conversion to customers. Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. Putting all operations in one place will provide more visibility to customers. It helps in creating bonding between the brand and customers. Partnership elevates the annual revenue of the business.

Small Business 138

Small Business Marketing SEO Social Media 138

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. and we'll also use the Custom option to set up some goals. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . Customer journeys are rarely linear. Consideration.

Email 136

Email Customer Marketing Software Review 136

Steve Blank

NOVEMBER 5, 2009

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? How many are there? Can it scale?”

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

Mucker Lab

APRIL 6, 2023

If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. That’s the success.

Product 78

Product CTO Hire Startup Fractional CTO 78

Women Entrepreneurs Can

MARCH 29, 2019

As IoT technology continues to help manufacturers create better products and build a stronger industry, it will remain key to an integrated approach that includes robotics, big data analytics and new operational technologies. To do this, you must identify the roadblocks that keep you from maximizing revenue. 3D Printing.

B2C 45

B2C B2B Technology Product Development 45

Duct Tape Marketing

MAY 2, 2017

More than 75% of the respondents of this survey had 1-5 employees and serve a mix of local, regional, and national customers. 22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Analytics and conversion. At a minimum, your marketing plan should include a: Description of your ideal customer.

Small Business 62

Small Business Marketing Lead Generation Non-Compete 62

Up and Running

AUGUST 25, 2021

Eventually, your first set of products will reach a sales peak, which means you may start to notice a plateau in profits and customer engagement. You should always make sure you have the staff, funding, and resources to keep your current customers happy before venturing outside your industry. Talk to your existing customers.

B2B 118

B2B Audience Software Review B2C 118

ConversionXL

JUNE 16, 2022

You should be dedicating resources to encouraging each new and existing customer to increase their spending. Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Your goal here is to sustain revenue and your position in the market. Decline: New user sign-ups and revenue begins to decrease. X demos booked in introduction, X revenue in growth).

Product 96

Product Social Media Audience Software Review 96

ConversionXL

NOVEMBER 15, 2016

The goals of these companies could be quite different depending on the desired quantity, quality, and cost of customers. But you have to architect a strategy unique to your own SaaS, and think further down the customer relationship (>90 days after sign up), as well as before they land on the site (are you attracting the right people?

Conversion 48

Conversion Churn Rate Retention Metrics 48

Venture Chronicles

JANUARY 5, 2014

An open question that in unanswerable right now is the degree to which the infrastructure, service providers, and various data intermediaries serving b2b and b2c markets treat the government as a hostile actor. 3) Big data takes a breather. The fixation on big data will take a pause in 2014, thank God.

Silicon Valley 62

Silicon Valley Cloud B2C Mobile 62

ReadWriteStart

NOVEMBER 14, 2023

They can, however, consistently be grouped into three: (1) Business to Business (B2B) startups, (2) Business to Consumer (B2C) startups, and (3) Business to Business to Consumer. As these kinds of startups serve both businesses and consumers, startups can tap into dual revenue streams , propelling them forward at an accelerated pace.

B2C 120

B2C Startup Acquisition Finance 120

ConversionXL

JUNE 24, 2014

The number of visitors directly correlates to revenue – whatever business you are in. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. million monthly unique visitors but low engagement.

Social Network 130

Social Network Viral Social Media B2C 130

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

FEBRUARY 28, 2017

At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. But, pretty quickly customers with painful problems became a personally painful problem for an individual customer service rep.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

SEPTEMBER 2, 2019

In other words, potential customers are often put off by the effort to fill out a form, and may even leave the checkout process altogether. The number of visitors directly correlates to revenue—whatever business you are in. On the other hand, Easytobook , a B2C company, had 1.5 Screenshot from: Society6.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

APRIL 22, 2015

Even if we sell the same products to the same demographic, many things can be different – traffic sources, relationship with the audience, customer support etc. It’s not like you open up Google Analytics and the data will come telling you stuff. B2B and B2C. Customize it and improve however you see fit.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. If we are in customer service, all we care about is trying to answer the phones quickly. Don't jump. All fair and good. That's it.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JANUARY 28, 2013

AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. John Lewis: Thoughtful Cart and Checkout Experiences for Nonline Outcomes.

Web 164

Web Design Marketing Security 164

ConversionXL

SEPTEMBER 10, 2012

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. It’s all about relevancy – if what you offer and how you present it matches their state of mind, you have gained a customer. You want to have answers to these questions: Who are the target customers?

Audience 122

Audience Analytics B2B eCommerce 122

Seeing Both Sides

AUGUST 16, 2012

Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric. Going B2C was daunting and not in our core DNA,” Kaufer remarked. Big Data meets travel…in 2000.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

AUGUST 27, 2020

According to Amplitude , product analytics “show you who your users are, what they want, and how to keep them.” ” I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. The secret to their success?

Analytics 90

Analytics Product eCommerce Channel 90