ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. All manual operations. Marketing automation fatigue.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Duct Tape Marketing

NOVEMBER 23, 2016

But the unintended consequence of our collective lead generation obsession is that the task of actually determining which of the leads generated are sales-ready is relegated to the back-burner. That ultimately results in sales teams being sent troves of contacts who are either unable or not ready to buy. Lead quantity vs. lead quality.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

YoungUpstarts

MAY 17, 2017

Educating them, resolving their pain points and adding value to their lives should always be the priority, rather than simply putting up sales oriented content. For promotional/sales related content, try producing content which resonates with the beliefs of your target customers. For B2C your metrics are: Signups. Web traffic.

Marketing 133

Marketing Social Media B2C B2B 133

VC Cafe

MARCH 15, 2016

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales 60

Sales Marketing Sales Cycle B2C 60

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. You are doing i am wasting earth's precious oxygenalytics. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web? The web can sell product. The web can really do … so much.

Web 164

Web Design Marketing Security 164

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

JUNE 25, 2021

Growth: A sharp increase in users and sales. Here, your focus should be to earn new sales from fence-sitters and consider new revenue streams. There are several documents you can create in pre-launch to encourage buy-in (no matter the size of your startup or organization): Sales messaging guide.

Product 96

Product Social Media Audience Software Review 96

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

FEBRUARY 28, 2017

Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. Bonus: Remember, you can measure profit everyday in Google Analytics! ]. That last bit I added above, Human, has meant many different things over the evolution of the web.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

NOVEMBER 8, 2018

Ultimately, however, Amazon rewards sellers who optimize for a single metric: sales. There is further potential to compete with Amazon on the open web. Competing with Amazon across the web. Touting local production, sustainable manufacturing, or other company values may earn more clicks or sales.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

JUNE 24, 2014

One of the many things I’ve learned about users’ online behaviour here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. Whether you make money through sales or ads, you ALWAYS need more user engagement on your website.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

One of the many things I’ve learned about users’ online behavior here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. Whether you make money through sales or ads, you always need more user engagement on your website.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Here are three examples in which this heuristic is commonly violated in web design: Pop-up offers. Jakob Nielsen. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. You want sales, yes. You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

OCTOBER 16, 2015

Optimizely has the call to action above the fold as well, but manages to avoid creating a false bottom by making the line “web and mobile apps” only partially visible. So you’ll see the longer forms, sales letter and actually you’re going to see a lot of pages that are long form. Home pages essentially acting as landing pages.

Conversion 48

Conversion Mobile Design Warrant 48

ConversionXL

APRIL 11, 2016

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. File Size Matters.

Video 48

Video Conversion Mobile Search 48

Up and Running

JULY 2, 2014

If you keep these 7 things in mind, you well be well on your way to a good blog and ideally, plenty of leads or sales. I don’t have to quote any fancy statistics to show you that B2B and B2C clients come from the web now more than ever. What are your most common sales objections? This time, your sales team is your blog.

Audience 77

Audience B2C Sales Web 77

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. Like a vast majority on planet Earth, I love data visualizations.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. Michele Kiss: Mastering Analytics for Optimization Success. Analytics and testing should live together in an organization. Long copy” doesn’t mean “long form sales page”. pic.twitter.com/T2OjzFm2U8. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Hearpreneur

DECEMBER 15, 2017

The company that employed us began putting profits above people and new sales above client retention. They recognize the average lifespan of a client is 3-6 months, so they implement a strong sales team to consistently search for new clients. The differences between B2C and B2B within the same brands were staggering!

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Duct Tape Marketing

APRIL 28, 2017

Lead generation & sales. When companies combine great content with advocate-based distribution, they have seen great results, like a five-fold increase in web traffic and 25% more leads. Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Crowd-sourced content.

Social Network 51

Social Network Distribution Curation B2B 51

Venture Chronicles

DECEMBER 15, 2011

The second problem we created for ourselves is that we require the web visitor to create an account and give us their credit card information in order to create a trial account.

Churn Rate 57

Churn Rate .Net Business Model B2C 57

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Data mining-based Customer analytics.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

steveblank.com

JULY 8, 2011

Useful blogs and links for startups Click Here ————– 2.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Let's look at B2C companies. YouTube has 1.2 Those are some big gigantic numbers!

Social Media 60

Social Media Media B2C B2B 60