ConversionXL

SEPTEMBER 3, 2021

We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. You’ll end up chasing false-positive click-to-install metrics that don’t improve conversion rate optimization. And, 65% of downloads happen post-search.

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

MAY 27, 2022

As this job ad for a DGM role at DeepCrawl details: “The Demand Generation Manager will work closely with the channel marketing managers to plan and deliver marketing campaigns. They’ll be heading up the team to develop new strategies, create new market segments , and define and measure metrics to demonstrate ROI to stakeholders.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

AUGUST 24, 2021

News declaring it the number one job in sales and marketing, and a median average salary of around $142,000 in the U.S., A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels. Know the magic.

Management 141

Management Marketing Campaign Social Media 141

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. Let's fix that in this post.

Analytics 142

Analytics DC Revenue Web 142

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). We mis-align metrics and dimensions across Users, Session, Hits.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

JANUARY 8, 2018

One of the biggest channels to do that is through organic search traffic. Usually the others are related to other marketing channels (paid/referrals) or one of the other parts of the funnel (retention/lifecycle). In some organizations this also means that you’re responsible for the (web) analytics instrumentation.

SEO 134

SEO Metrics Analytics Search 134

Transformify

JANUARY 31, 2024

Predictive Analytics: AI is able to forecast future events, including candidate behaviour, performance, retention, and turnover, by using data and algorithms. It ranks candidates according to their qualifications, experience, and suitability for the position by analyzing resumes and job descriptions using predictive analytics.

Artificial Inteligence 52

Artificial Inteligence Technical Review Retention Matching 52

crowdSPRING Blog

AUGUST 2, 2016

One of the major benefits of the digital age is that marketers now have far more meaningful metrics by which to evaluate the success of their initiatives. Data segmentation, in particular, can help you do things like measure cost per lead relative to customer lifetime value by channel. Will this solve all of your analytics woes?

Marketing 48

Marketing Metrics Aggregator Social Media 48

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Web Non-Compete Metrics 94

This is going to be BIG.

MAY 23, 2010

If we don’t hear form the CDO on a regular basis through social media channells in an authentic, engaging way, you might as well toss their salary into the Hudson because they’ll never have the freedom to work. The position will: “help develop forward-thinking policies on social media, digital communications, web 2.0 Listening.

Social Media 94

Social Media Government New York City Media 94

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

Conversion 127

Conversion Analytics .Net Metrics 127

David Teten

JANUARY 23, 2021

In particular, highlight the metrics by which you measured your past activities: size of exit, number of people you managed, $ budget you were responsible for, etc. I recommend side-channel at virtual conferences. One of the key metrics for Fund II investors is the percentage of Fund I investors who follow on. Further reading:

Private Equity 78

Private Equity Venture Capital Technical Review Software Review 78

Occam's Razor

MARCH 7, 2022

In posts about advanced segmentation , in posts about how to build strategic dashboards that don’t suck , in encouraging you to reimagine how you pick metrics to obsess about using the magnificent Impact Matrix , and on and on and on. In our world – marketing research and analytics – that word has come to represent data puking.

Analytics 101

Analytics Audience Georgia Channel 101

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Your Web Metrics: Super Lame or Super Awesome? Key Performance Indicators! " and. well you've been there.

Metrics 123

Metrics Web Non-Compete Analytics 123

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better. Here’s how.

Oakland 326

Oakland Incubator Lean Metrics 326

Occam's Razor

MAY 27, 2015

Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. For how to go about this, use the wonderful Analytics Ladder of Awesomeness. Rent existences are usually your Facebook page, your YouTube brand channel, your Twitter presence. Can you do RM+RP+RT using TV?

Analytics 60

Analytics Marketing Mobile Audience 60

ConversionXL

SEPTEMBER 30, 2020

Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Patch-work solutions for multi-channel attribution struggle to accommodate cross-device and cross-browser usage, and private browsing. Meanwhile, other channels appear (wrongly) to be underperforming.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

NOVEMBER 29, 2016

The only thing you, as a marketer, should be focused on is getting the most out of each channel you’re using. By some measures, it’s 40 times more effective than any social channel. Besides the cost of a press manager’s salary, getting media mentions is a low-cost acquisition channel that can have a huge return.

Marketing 28

Marketing Channel Analytics Metrics 28

Occam's Razor

JUNE 7, 2017

Win Big: Stop Posting Content for Organic Reach On Social Channels. + And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). Win Big: Stop Posting Content for Organic Reach On Social Channels. Bottom-line.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value.

Metrics 166

Metrics Marketing Search SEO 166

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60