ConversionXL

APRIL 13, 2017

Jonathan Price wrote on the same Quora thread that he believes growth marketing to differ from regular marketing because it “is technology-centric and it blurs the boundary between marketing and product development.” Product vs. Growth? But what about between growth and product? What skills does this role entail?

Analytics 99

Analytics Engineer SEO Channel 99

Up and Running

MAY 15, 2014

As an entrepreneur raised in the era of analytics, I want to find metrics for everything. PopInShop’s progress retroactively validated my decision, as the metrics on overall growth supported my gut: after reverting to my status as a lone founder, the company made fast strides on product development and partnerships.

Partner 113

Partner Cofounder Equity Metrics 113

Startup Lessons Learned

OCTOBER 23, 2013

Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. If you’re coming to them from outside the tech sector, the language around analytics can be particularly confusing. For those new to analytics, Alistair and Ben have a free Udemy course well worth checking out.

Analytics 167

Analytics Lean Widget Metrics 167

Steve Blank

MARCH 3, 2015

Berkeley were heavily funded to develop Cold War weapon systems. Starting in the 1950’s, Stanford’s engineering department became “outward facing” and developed a culture of spinouts and active faculty support and participation in the first wave of Silicon Valley startups. Seeing Is Believing. The Business Plan is Dead.

Business Plan 120

Business Plan Silicon Valley Saudi Arabia Lean 120

Version One Ventures

OCTOBER 31, 2016

The evolution of the growth function changed this dynamic, mashing together product dev and marketing as integrated functions. About five years ago, we saw the early waves of growth – typically an individual or two (“growth hackers”) who were championing growth within product development.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

David Teten

APRIL 1, 2021

Nick Kim , Crosscut’s Head of Platform, in his presentation at the 4th Annual VC Platform Summit, shared their Platform development methodology, which he viewed as an exercise in product development. For example, recruiting writ large is useful at all stages of development. Customer Development. AskAnything.VC

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Startup Lessons Learned

NOVEMBER 14, 2013

We wanted to give you a rundown of what’s in store, along with particular insight into two of the workshops we’re most excited to have lined up for Gold and VIP attendee s—one session with Jez Humble on implementing continuous delivery and one with Alistair Croll on Lean analytics for corporate entrepreneurs.

Continuous Deployment 162

Continuous Deployment Norway Lean Analytics 162

The Startup Magazine

APRIL 21, 2023

Develop a strategic vision As a tech leader, it’s important to have a clear vision for where you want your company to go. Developing a detailed plan and vision that outlines your vision and communicates it clearly to your team is crucial, as it ensures everyone is aligned and working towards the same goals.

Leadership 138

Leadership Technology Audience Customer 138

Startup Lessons Learned

NOVEMBER 7, 2008

Turns out, there was aboslutely no demand whatsoever for that particular product. Oops - there went several precious weeks of development effort down the drain. If youre feeling charitable, you can add a third page that lets people know that the product isnt available right now, and that youll get back to them when it is.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. With agile development cycles and uncertain monetization models, they live and die by data and experimentation. Image Source.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ReadWriteStart

NOVEMBER 10, 2010

Today, brands are hiring social media specialists for customer support, crowdsourced product development, promotions and even leads generation. Internal resistance, non-standardized metrics, multiple (and confusing) platforms and lack of resources prove great obstacles to planning.

Social Media 134

Social Media Media Programming Viral 134

Startup Lessons Learned

FEBRUARY 8, 2010

Lessons Learned by Eric Ries Monday, February 8, 2010 Beware of Vanity Metrics (for Harvard Business Review) The next article in my series on entrepreneurship for Harvard Business Review is live today. Once again, we revisit the topic of Actionable metrics and their nemesis: Vanity metrics. Remember "metrics are people, too."

Metrics 121

Metrics San Francisco Lean Continuous Deployment 121

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. If data is the fuel of growth, then analytics is its engine. So what makes a good Growth Manager?

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. If data is the fuel of growth, then analytics is its engine. So what makes a good Growth Manager?

Management 20

Management Analytics Technical Review Framework 20

Startup Lessons Learned

JUNE 8, 2009

Lessons Learned by Eric Ries Monday, June 8, 2009 Datablindness Most of us are swimming in a sea of data about our products, companies, and teams. That’s because many of our reports feed us vanity metrics: numbers that make us look good but don’t really help make decisions. Too much of this data is non- actionable.

San Francisco 84

San Francisco Lean Continuous Deployment DC 84

ConversionXL

AUGUST 24, 2021

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. What does the day-to-day of a marketing manager look like? Marketing touches every part of a company.

Management 141

Management Marketing Campaign Social Media 141

Steve Blank

NOVEMBER 5, 2009

This post describes how companies using the Customer Development model can increase their credibility, valuation and probability of getting a first round of funding by presenting their results in a “Lesson Learned&# venture pitch. Is there a profitable business model? Can it scale?” Did the VC’s like your team ?

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

YoungUpstarts

JANUARY 7, 2013

With their lives perpetually tethered to the mobile web, the rise of these generations of tomorrow’s customers, managers and workers will change how we develop and consume technology. 2000 to 2005: CRM, SFA, ERP, Payroll, Analytics, etc. Macro Trend 2: Urbanization. billion) in 2005.

Technology 174

Technology Singapore Malaysia Indonesia 174

Startup Lessons Learned

AUGUST 24, 2009

Most importantly, it’s now possible to have detailed analytics on exactly what’s happening to messages and ideas as they flow through word-of-mouth channels. All successful media companies had at their heart a series of editors, producers, and agents tasked with discovering and developing new talent. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ctotodevelopers.blogspot.com

JULY 11, 2012

I cover several topics including agile software development, software startups, web 2.0, Left on its own, product owners and development teams just may make debatable and sometimes questionable decisions on priorities or implementation strategy. There is still technical debt that must be worked into the development backlog.

Agile 40

Agile Architecture Offshore Software Developers 40

Startup Lessons Learned

JULY 28, 2010

In the early fall of 2009, as kaChing prepared for its marketplace launch, the management team showed the app—which included real time market data, SEC-grade accounting, analytics, compliance and customer management tools—to a number of investment pros to get feedback and endorsements.

San Francisco 158

San Francisco Lean Continuous Deployment SEC 158

The Equity Kicker

MARCH 11, 2015

In a good Founder’s Notebook post on setting priorities in product development Ben Yoskovitz recommends that founders: learn as quickly as you can what your best users are doing in your product. That’s great advice. Sounds obvious, yet few entrepreneurs who talk with us can articulate their core user stories clearly.

Product 60

Product Early Stage Analytics Metrics 60

Duct Tape Marketing

JANUARY 30, 2015

5 Content Metrics Every Marketer Needs to Analyze written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. To put these metrics into perspective, look at Bizible and how it assesses its blog’s impact on the business. Analytics Content marketing Campbell Mcdonald'

Metrics 28

Metrics Marketing B2B Analytics 28

Startup Lessons Learned

SEPTEMBER 16, 2008

At Facebook we never did testing or looked at analytics. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Up and Running

SEPTEMBER 24, 2019

When you’re trying to grow your subscription business, you need to understand the key metrics that drive your growth. While you always want to focus on improving your product or service to help retain customers, there are a few things you can do to help reduce churn that aren’t related to product development and building out new features.

Revenue 73

Revenue Churn Rate Analytics Metrics 73

Startup Professionals Musings

MAY 9, 2016

Most begin by doing the product development, marketing and sales alone, but struggle making the transition to hiring and coaching others, defining repeatable processes and focusing on future strategy. Trust your gut, and ignore naysayers. Nurture loyalty and trust only with a core group.

Social Network 120

Social Network Demand Valuation Acquisition 120

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Money to be used for hiring and additional product development. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. -A Foursquare.

San Francisco 248

San Francisco Venture Capital Analytics Government 248

YoungUpstarts

MARCH 28, 2016

The information you gain could prove useful in developing case studies, which you can use to expand your customer base. Amazon laid the foundation for how we buy products online—and how they are fulfilled. Securing customers—even beta users—and practicing delivery will help you see if you are on the right track.

Indianapolis 100

Indianapolis Marketing Cofounder Cloud 100

Up and Running

JULY 27, 2016

When you’re trying to grow your subscription business, you need to understand the key metrics that drive your growth. While you always want to focus on improving your product or service to help retain customers, there are a few things you can do to help reduce churn that aren’t related to product development and building out new features.

Revenue 60

Revenue Churn Rate Metrics Analytics 60

Startup Lessons Learned

APRIL 18, 2010

Lean, when used in the context of lean startup, refers to a process of building companies and products using lean manufacturing principles applied to innovation. That process involves rapid hypothesis testing, validated learning about customers , and a disciplined approach to product development.

Lean 167

Lean San Francisco Continuous Deployment Startup 167

Startup Lessons Learned

AUGUST 16, 2010

It requires separating the product launch from the marketing launch (see Dont Launch ) as well as other staple Lean Startup tactics: minimum viable product, split-testing, customer development and the pivot. If your company is using minimum viable product , you’ve probably said the same thing yourself.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

ConversionXL

AUGUST 30, 2018

It slows product development. The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Only a company-wide user research culture enables iterative testing throughout the product design process.

Design 111

Design Framework Product Development Technical Review 111

Startup Lessons Learned

MARCH 21, 2013

Lean Analytics is the latest addition to the Lean Series. If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Similarly, a two-sided marketplace cares about different things from a traditional e-commerce product. to 3% a month.

Analytics 167

Analytics Lean Metrics Churn Rate 167

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

Up and Running

MAY 23, 2016

Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

SEPTEMBER 5, 2019

The first, according to Dr. David Travis at UserFocus , was agile development : Dr. David Travis: “‘Development’ teams morphed into ‘design’ teams. In addition, the adoption of personas by marketers led to distrust in the validity of the methodology by designers and developers. Not everyone believes user personas to be valuable.

Software Review 115

Software Review Design Agile Analytics 115

ConversionXL

APRIL 3, 2018

Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). Work hard to define meaningful product metrics – enabler of team success. There’s no single metric to track, there are many: Leads. Deliver analytics in a consumable manner.

Retention 106

Retention Artificial Inteligence Channel Email 106