Up and Running

MAY 3, 2021

To answer this question, you need to have a set of metrics that give you a clear picture of what’s going on in your business. Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. Site speed.

Small Business 148

Small Business Caching Metrics Analytics 148

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world.

Metrics 85

Metrics Marketing Software Review Cofounder 85

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Focus on the fact that this was the launch of a powerful new new product via a continent-wide rebranding campaign using massive online and offline media buys. Newspapers!

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

JULY 12, 2010

That's not including others I actively seek out around the web. Remember I am the creator of the 10/90 rule of investment in web analytics. When I had created the rule Google Analytics did not even exist! Please click on the above image for a higher resolution version , including all the other metrics.].

Analytics 96

Analytics Viral Web Mobile 96

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0.

Analytics 71

Analytics Web Technical Review Metrics 71

YoungUpstarts

SEPTEMBER 30, 2020

And if you can find influencers to promote your e-commerce on social media, you may be able to achieve this goal. If you want to launch an influencer campaign, you need to have social media accounts. If your brand has no presence on social media, it may be difficult to find an influencer who wants to collaborate with you.

Campaign 147

Campaign Software Review Social Media Social Network 147

Occam's Razor

DECEMBER 20, 2010

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. I am an unabashed segmentation fan: Web Analytics Segmentation: Do Or Die! It helps us get data-gasms, improve ROI for our web efforts and get our bosses promoted.

Analytics 118

Analytics Web Social Media Search 118

Up and Running

FEBRUARY 25, 2021

Generally, you can expect to uncover issues like: Slow web page loading speeds Broken or redirected links Blocked or incorrectly indexed webpages Toxic links from poorly run sites Incorrect or missing HTML tags Missing Meta information Poorly performing content. Google Analytics. Metrics : Website visitor data. Cost: Free.

SEO 85

SEO Technical Review Metrics Analytics 85

Up and Running

JULY 6, 2021

If you see a significant dip in your web rankings, it could be the cause of an algorithmic update. This update was designed to detect web spam and reduce shady links, in turn, encouraging high-quality content for users. It’s also a way for Google to quickly understand what a web page is all about. Algorithm updates and trends.

Software Review 104

Software Review Small Business Algorithm SEO 104

Occam's Razor

JANUARY 2, 2013

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

Analytics 159

Analytics Search Campaign eCommerce 159

www.jonsamsel.com

MAY 12, 2011

Jon Samsel Social media, SEO, marketing and writing Home Bio Books Portfolio Login A Framework for Web Analytics On May 10, 2011, Heardable’s CEO, Jon Samsel, was asked to speak at the Jamba Juice Digital Marketing Summit in Emeryville, California.

Framework 40

Framework Analytics Web RSS 40

Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? You have purchased banner ads in various Android applications using AdMob to target high value analytics decision makers. You are using Google Analytics to track all you display campaigns.

Analytics 122

Analytics Software Review Campaign Flash 122

YoungUpstarts

AUGUST 30, 2017

Integrate Your Content with Social Media. Additionally, even as the search engines crawl your posts and deliver the best content to viewers, you have the separate avenue of social media to pass your URL on ; if the post is good and your network is large enough, you’ll start gaining direct visits – as well as build backlinks.

Curation 164

Curation Analytics Social Media Metrics 164

YoungUpstarts

JANUARY 7, 2018

Buzzwords like data science, artificial intelligence, and predictive analytics are being used by big companies with the ability to invest. SMBs no longer have to choose between hiring an in-house data science team or off the shelf enterprise analytics software. Post to a social media network. Predictive Analytics.

Artificial Inteligence 164

Artificial Inteligence Analytics SCRUM Cofounder 164

The Next Web

DECEMBER 4, 2013

Here are five essential, efficient ways to eliminate guesswork and make your startup a success on social media. Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. Metrics on keywords, follower profiles and competitors all help define your target listener.

Social Media 158

Social Media Media Viral Startup 158

ReadWriteStart

JULY 7, 2021

This trend is promising despite the rising usage of email, instant messaging applications, and social media platforms, . Promoting the benefits of the on-demand courier delivery app across online forums and social media platforms to get more business traction. However, Courier services are used domestically and internationally now.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

JULY 8, 2021

Paid media is one of the most lucrative sources of customers for ecommerce. If audience building is a priority, email subscribers should be an important metric. For example, on the Backlinko website, Brian Dean makes newsletter subscriptions the prominent CTA on each web page: Brian is bullish on organic traffic.

Conversion 156

Conversion CPA Metrics Analytics 156

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. This is sub optimal.

Technical Review 93

Technical Review Analytics Web Software Review 93

ConversionXL

MARCH 3, 2016

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Before you begin experimenting with custom reports, conduct a Google Analytics Health Check. Tweet It!].

Analytics 48

Analytics Customer PPC Metrics 48

YoungUpstarts

NOVEMBER 30, 2018

It starts with setting goals and then tracking your website performance metrics. Without this analytic information, you’ll have no way of knowing your website is performing as well as you hope. For those who aren’t sure where to start, use this useful guide to help you accurately track performance metrics. Focus on social media.

Metrics 113

Metrics Social Media Analytics Web 113

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? Do you need to process user-contributed media? Analytics/Metrics - what are the key startup metrics that you will need to track? Are there specific metrics needed for future funding rounds or for operations? Beyond simple web analytics, what is needed?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? Do you need to process user-contributed media? Analytics/Metrics - what are the key startup metrics that you will need to track? Are there specific metrics needed for future funding rounds or for operations? Beyond simple web analytics, what is needed?

Developer 384

Developer Founder Viral Oauth 384

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property. Names and taglines are critical to success.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

YoungUpstarts

JULY 24, 2017

The World Wide Web is a minefield to navigate, due to its sheer vastness. You’re not using social media to your advantage! billion people who are using social media, today. These statistics also show how social media is the most trusted online platform by online customers. And how to avoid them.

Campaign 145

Campaign Marketing Social Media Technical Review 145

Campus Entrepreneurship

NOVEMBER 29, 2011

But Suhail Doshi, the 22-year-old co-founder of San Francisco analytics company Mixpanel, is far from average. In 2008, following his sophomore year at Arizona State University, Doshi interned at Slide, a developer of social media apps. via How Two College Students Found a Niche in Custom Web Analytics | Entrepreneur.com.

Analytics 45

Analytics Web San Francisco Silicon Valley 45

Occam's Razor

MARCH 26, 2008

Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 Identify what they should be using 4Q and then using your Web Analytics tools to measure success. Most people don't get budgets for web analytics because all they are focused on is measuring what happens during a small % of visits.

Analytics 121

Analytics Conversion RSS Metrics 121

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. Startups provide introductions and Tony and fellow panelists provide feedback in real-time.

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

ConversionXL

OCTOBER 16, 2022

Create awareness with paid social media posts 2. by posting about it on social media). Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. Website analytics data and voice-of-customer (VoC) research show where and why shoppers fall out of your acquisition funnel.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

www.clickz.com

JANUARY 7, 2013

Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. Ad Industry Metrics. › Analytics › Actionable Analysis. 7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research].

Social Media 86

Social Media Media B2C New York 86

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Media-Mix Modeling/Experimentation. Tag your mobile website.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

MAY 4, 2010

They expose a person's critical thinking ability (something I highly recommend you test when you hire web analysts: Interviewing Tip: Stress Test Critical Thinking. When someone asks you an open ended question, at least connected to web analysis, here's what's important. Seems straight forward right? Let's go.

Web 112

Web Non-Compete Analytics SEO 112

ConversionXL

AUGUST 11, 2021

This might include things like: Website Social media banners and content Newsletters Digital and traditional media advertising Naming rights of a building Event sponsorship Speaking opportunities Exhibitor opportunities Access to influencers. Data on interactions can be found in social analytics dashboards and Google Analytics. .

Audience 139

Audience Social Media Email Ruby 139

Hearpreneur

APRIL 9, 2023

For instance, companies can engage with clients all over the world by utilizing digital marketing strategies such as search engine optimization (SEO), social media marketing , and email marketing. Additionally, social media platforms have become an essential tool for businesses to connect with their customers and build brand awareness.

Technical Review 106

Technical Review Artificial Inteligence Technology Entrepreneur 106

Duct Tape Marketing

OCTOBER 12, 2017

Meanwhile, only 1% of those who ended up on the registration page via a referral ended up registering for the event, and it looks like no one who visited the event website via social media purchases a ticket. (In Aside from event website conversion rates, other metrics worth tracking include, but are not limited to: Email open rates.

Campaign 74

Campaign Marketing Social Media Software Review 74

Occam's Razor

MAY 5, 2016

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). The reason you might think I was being sarcastic above is that there is such venom in the media (of course the media!) Ad block: #wth.

Analytics 60

Analytics Metrics Advertising Europe 60

Occam's Razor

SEPTEMBER 9, 2013

This post covers an important evolution in Google Analytics' segmentation power. I'm so excited about this because we can finally focus on people, multiple visits by the same person, the multiple media/marketing touch points for the same person and do some pretty cool cohort analysis. Read the above post. Come back excited.

Analytics 145

Analytics Green Metrics Web 145

The Next Web

DECEMBER 20, 2014

While companies have access to a wealth of customer behavior analytics, these same data points can be extremely deceptive. Take a metric as simple as ‘time on page,’ for instance. It’s easy for marketers to take… This story continues at The Next Web. Entrepreneur Social Media'

Metrics 132

Metrics B2B Social Media Analytics 132