Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The web rocks!]. See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

Startup Lessons Learned

JULY 28, 2010

kaChing launched a virtual portfolio management game on Facebook in January 2008 and a similar version shortly thereafter on kaChing.com. Because kaChing prefers its portfolio managers to have a long track record, the marketplace launch (i.e., A portfolio manager’s entire track record & holdings had to be disclosed.

San Francisco 158

San Francisco Lean Continuous Deployment SEC 158

YoungUpstarts

SEPTEMBER 27, 2019

When it comes to web design, usability is very important. The good news is that there are numerous web analytic tools out there that you can use to measure the performance of your site. Check out his portfolio and connect on LinkedIn. However, here are 5 blunders to avoid with your site: 1. Poor usability.

B2C 147

B2C Flash B2B Lead Generation 147

Austin Startup

FEBRUARY 1, 2018

Creating and showing constant momentum through personal portfolio projects and volunteering is a powerful means of landing a new job as a product manager, especially if one has never officially held the professional title “Product Manager.” often referred to as business analytics?—?is from administration to politik? or developers?—?are

Management 85

Management Product Technical Review Software Review 85

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Outcomes.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

abovethecrowd.com

OCTOBER 17, 2013

I immediately reached out to the founder and CEO, Katrina Lake , who had previously worked for another Benchmark portfolio company in the fashion space, Polyvore. For starters, the business metrics are quite compelling. ecommerce Internet retailing Uncategorized Venture Capital Web/Tech Ecommerce Retailing Stitch Fix'

eCommerce 62

eCommerce Technical Review North America San Francisco 62

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Not impossible.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools).

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Focus on all three with everything you do with digital analytics. Can you feel my pain?

Metrics 155

Metrics Marketing Analytics Channel 155

ReadWriteStart

OCTOBER 28, 2010

Antonio has a portfolio of Web-based business process management applications for small businesses with 10-100 employees. IDES is an analytics enhancement for fraud prevention systems addressing the credit card fraud market. At the end of the session, each left with specific action items.

Partner 117

Partner Belgium Portugal Bootstrapping 117

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year…. The Step Change Analytics Obsessions List.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

JANUARY 9, 2019

Using a combination of Google Analytics , heat mapping, and session recordings , they uncovered three recurring patterns related to FAQs, pricing, and product information. Every project is different, so the process needs to be flexible, but there are fundamental steps that apply to almost any web design project. And in what order?

Design 131

Design Software Review Audio Technical Review 131

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

OCTOBER 25, 2018

The same goes for analytics: Understand a current tool before adding another.). Attaining that level of attribution—the key to improving outcome measurement—breaks down in a couple of spots: Web analytics. The amount of data you pass from your web analytics tool(s) to your CRM is a major fault line. Sophistication.

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

SEPTEMBER 7, 2010

" That quote comes to mind when I think of a new feature in Google Analytics that carries the unassuming name of Weighted Sort. We have a very long tail of data in web analytics. " Ok analytics tool: Sort descending! Clarke said: "Any sufficiently advanced technology is indistinguishable from magic."

Analytics 109

Analytics Web Peru Argentina 109

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? " How would I start the process of web data analysis right? Starting Right!

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. I believe it has to do with choosing the wrong success metrics.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Venture Chronicles

DECEMBER 20, 2011

On the latter we have seen a revolution in how companies advertise, increasingly around the notion of pay-per-click (PPC) that provides immediate and detailed performance metrics upon which ROI can be calculated. ″ and larger displays. If nothing else what this suggests is that people like talking on a phone less than ever.

PPC 32

PPC Social Network Mobile Campaign 32

BeyondVC

MAY 18, 2007

I am not going to dive into the metrics here, but let me say that I still believe we are just in the second inning of this shift from offline to online advertising and that we should start looking for the next battleground. Anyway, Aquantive is another company that survived the meltdown and is now about to sell itself to Microsoft for $6b.

Internet 60

Internet RSS SEM Advertising 60

Occam's Razor

OCTOBER 22, 2008

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. The Google Analytics API. Want a specific case study?

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

FEBRUARY 25, 2014

A vast majority of occasions where data is presented (reports, executive dashboards, conference presentations, or just plain here's a automated emailed thingy from Google Analytics ) end up being abject failures because most of the discussion is still about the data. Yes, cost per click is metric. What was the error in thinking?

Analytics 144

Analytics Search Metrics Web 144

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Don’t test for a vanity metric.

Analytics 101

Analytics Programming Global Campaign 101

ConversionXL

AUGUST 14, 2019

What can it offer your analytics team ? In this instance, you’d combine data from your ecommerce platform with Google Analytics data. Select dimensions and metrics you want to compare. Combining Google Analytics data with imported data. Combining Google Analytics with CRM and ecommerce platform data. Well, you can.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most web "analysts" remain glorified "data pukers" or glorified JavaScript taggers. The problem is not analytics or data (or your blood, sweat and tears).

Marketing 140

Marketing Analytics Web Channel 140

Startup Lessons Learned

DECEMBER 4, 2013

And that’s not to mention the advice for very early-stage companies on topics like getting your first users, or choosing metrics. If you already know the topics that interest you, you can browse all the talks and events on that theme—whether it’s MVPs, Analytics, or Education—on our “ sessions by theme ” page.

Lean 167

Lean San Francisco Conversion Startup 167

Occam's Razor

SEPTEMBER 21, 2015

We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients. We added to your analytical skills a demand for business savvy. Companies should optimize for the portfolio of visits (multiple!) In fact 86.4% This is insane.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

JUNE 1, 2010

I hope it also provides you with a practical set of recommendations to kick your work up a notch or two so we can all win at this web thing. My plan tonight is to present some thoughts on how to transform people and companies in the age of the Web, for about 15 minutes, and then address your questions. Internet Marketing. So exciting.

Marketing 92

Marketing Channel Web Metrics 92

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. You can hover over each box to get a sense of the key metrics.

Analytics 143

Analytics Sierra Leone Channel Conversion 143