ConversionXL
MARCH 17, 2021
In this article, I’ll share what I’ve learned and detail the exact steps you should take to put yourself in a position to succeed. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. We start mapping out a simple campaign. Campaign: market research.
YoungUpstarts
APRIL 21, 2020
There are several technical signs of a well-run business and we are going to review them in this article. Your CRM system can send data to your marketing automation tool for broader automation of marketing campaigns. One IP for All. Today, you can measure if a company is well-managed from how it implements and uses technology.
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Both Sides of the Table
MARCH 21, 2013
This article originally appeared on TechCrunch. it's all in this article if you want the details]. Importantly, make sure that you retain IP rights to your custom work which needs to be part of the engagement contract. At a minimum co-ownership of the IP. Integrate PS Work Into Sales & Marketing Processes.
Steve Blank
NOVEMBER 26, 2021
This article first appeared in West Point’s Modern War Institute. IP & Protected Personal Information Theft. Update to the IP Commission Report: The Theft of American Intellectual Property: Reassessments of the Challenge and United States Policy ” The Commission on the Theft of American Intellectual Property , 2017.
Occam's Razor
JUNE 25, 2012
Information like IP address, the page requested, time stamps, browser ids and more are stored. Before we go forward let's set some context and try to get on the same page with some terms that we'll use for the rest of this article. These server logs can then be used to do basic reporting using off the shelf software.
ConversionXL
JANUARY 12, 2016
Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? Do they have PPC campaigns showing up in organic results. Are you doing country filtering?
ConversionXL
JUNE 24, 2020
However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Some networks are highly sophisticated, and organisers disguise their IP addresses.
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