Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. And, are we tracking people, devices, web browsers or whoknowswhat? I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. And, yes, some of it is.

Analytics 60

Analytics Metrics Web Leadership 60

Occam's Razor

JANUARY 28, 2013

We are surrounded by incredible digital experiences. Masterful design, branding and marketing. Yet, it would be fair to say we are also drowning in awful digital experiences – or, at the very minimum, experiences that seem to be stuck in 1991. There are 7 in total.

Web 164

Web Design Marketing Security 164

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. That means I experience a lot of really great stuff, and repeatedly see things that cause me deep and profound pain. But maybe the issue is that you (and the Marketers and Leaders. We hate change. Super lame!

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! It is sad that we spend so little time on brand analysis, primarily because 1. I never search for a sports car.

Analytics 128

Analytics Search Advertising Metrics 128

Occam's Razor

JUNE 11, 2014

But does the experience have to be like you are staying at a Motel 6 ? Brand love evoking? other stores/brands). But if they decided not have a Motel 6 experience, rather step up to a Hilton, or God forbid the Four Seasons, could they have xxx million customers (and improve margins while they are at it)? It is functional.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

NOVEMBER 21, 2011

The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc. From that experience here are five steps I recommend you follow to gain a smarter understanding of this change… 1. Establish macro context.

Analytics 136

Analytics Metrics Search Aggregator 136

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), Smart Marketers ask themselves these questions very frequently. We have to do Email Marketing. Controlled experiments! You need people with deep skills in Scientific Method , Design of Experiments , and Statistical Analysis.

.Net 119

.Net Campaign Analytics Channel 119

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV).

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. They also reveal things that starting to become scary (Privacy!

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

SEPTEMBER 15, 2014

You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Surely you are not surprised that digital finally beats TV. The only reason good old digital is beating TV is mobile. Still, let me try to surprise you. Amazing, right?

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. 1: How to Win, Really Win, at Digital: One-Time PLUS Many-Time Relationships. So do you have a static AND dynamic strategy for your digital existence?

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

FEBRUARY 25, 2013

This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). Let's calculate the ROI of digital analytics. Isn't it amazing?

Analytics 142

Analytics DC Revenue Web 142

Occam's Razor

OCTOBER 24, 2016

You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. Digital Attribution's Ladder of Awesomeness. Digital Attribution's Ladder: Step Details. Step 8: Nonline Controlled Experiments. Step 9: Advanced Controlled Experiments. Evolution works.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

NOVEMBER 14, 2013

This post is based on my keynote presentation at Mesh Marketing last week. After all, 91% of CMOs believe that successful brands make data-driven decisions, per Columbia Business School. However, only 11% of marketers use data to make business decisions today. 2014 is almost here. How to make much more money in the coming year?

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

MARCH 25, 2014

I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Context #2: Own + Rent = Great Digital Success.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

DECEMBER 6, 2010

sometimes all it takes to make some sense of all this "mess" is someone stepping up to share a tiny slice of wisdom from their experience. To share with you three custom reports that I find to be super valuable when I am doing web data analysis. Web Analytics or Site Catalyst or WebTrends.]. #1: This is key.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

FEBRUARY 7, 2022

There are fat books to teach you how to experiment ( or die! ). It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. As an example, we have a test in-market right now to determine how much of the money we are spending on Bing is truly incremental. (As So delicious.

Analytics 101

Analytics Programming Global Campaign 101

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Or compressing my experience into custom reports and advanced segments I've shared. A lousy 17%. See what I mean?

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. How long did the brand lift – say Awareness – last? Run one super-large controlled experiment.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most web "analysts" remain glorified "data pukers" or glorified JavaScript taggers. The problem is Marketing and lack of imagination in using the web/digital channels.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

FEBRUARY 25, 2014

Your data presentation is your brand. #2. Hence all the insights-free data visualizations floating around the web that are totally value-deficient, even as they are pretty. Your data presentation is your brand. When you design dashboards this is absolutely critical. Here's a quick summary: #1. Don't be sloppy.

Analytics 144

Analytics Search Metrics Web 144

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. Let's go have an immersive learning experience and have a ton of fun! You understand a good amount of how this area of marketing works, you understand the company's goals. The valiant hope is that they will do something.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

MAY 19, 2014

There is unlimited amount of data thrown off our digital existences. (Or But as we strive to improve the many things that result in a massive digital success, we need to look at multiple facets of our existence and we need to look at a cluster of critical few metrics. Or to use sexy term du jour , we have big data!). Give CTR a BFF.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

JUNE 1, 2010

Yet for all our collective efforts at writing and tweeting and kvetching online marketing is still based mostly on faith. John Gustavson, President & CEO of the Canadian Marketing Association, invites a hand selected audience consisting of the crème de la crème of Canadian executives from a vast array of industries. Solutions. __.

Marketing 92

Marketing Channel Web Metrics 92

Occam's Razor

APRIL 23, 2012

Helps make marketing better. That translates directly into what they prioritize when it comes to your digital initiatives. Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Blah, blah, blah.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. if yes, what should your content (and marketing) strategy be. YouTube has 1.2

Social Media 60

Social Media Media B2C B2B 60