ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Heuristic #2: Match Your System to the Real World. Image Credit.

B2B 48

B2B Web Design B2C 48

Duct Tape Marketing

FEBRUARY 6, 2024

Our conversation covers the intriguing realm of digital marketing, exploring the shift from traditional Search Engine Optimization (SEO) to the evolving landscape of Recommendation Engine Optimization (REO). 13:15] How do you see search changing, would it be through conversational information? [16:09] 06:56] What is Dark Social? [09:10]

Engineer 64

Engineer SEO ChatGPT Channel 64

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Search dropdown. Field length should match estimated text size. Jakub Linowski: Searching for Repeating Conversion Patterns: What Can Multiple Tests Tell Us? Who is the B2B buyer? Persona-based stuff is really interesting for B2B.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

FEBRUARY 3, 2017

Many of the top search results for the term are focused on what it is and whether you can make money from it. B2B Affiliate Programs Look a Little Different. According to the benchmark report, most affiliates work in the B2C space (79.45%). Still, they are active in the B2B space as well (20.55%). Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014. So, what can you do?

SEO 80

SEO eCommerce Analytics Software Review 80

Duct Tape Marketing

MAY 22, 2019

It’s kind of a shady site, but what it is basically is it’s like a web proxy so you can go to Google, use an IP address that’s in the States and search through it, and the cool thing is is that it’s not a VPN so it doesn’t have your browser history or any of that stuff implementing it. Brian Dean: Oh definitely.

SEO 59

SEO Kansas City Kansas Missouri 59

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. The second relies on retention. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

DECEMBER 24, 2015

We’ve focused our actions list of Search Marketing since it has a higher potential of the best ROI. A characteristic that the holiday season is known for is the increase in searches, so don’t worry about exhausting the searches inventory.

Sales 28

Sales Matching B2C Campaign 28

ConversionXL

SEPTEMBER 10, 2012

If you know… who the people are , you know how to get to them (the blogs they read, the sites they visit, the stuff they search in Google etc). how they describe the type of services they offer, you can word the copy on your site to match the conversation in their head (very important!). … and so on and so forth.

Audience 122

Audience Analytics B2B eCommerce 122

Hearpreneur

DECEMBER 15, 2017

They recognize the average lifespan of a client is 3-6 months, so they implement a strong sales team to consistently search for new clients. We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. More traffic, not that hard.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MARCH 3, 2021

Brands that rely heavily on revenue from paid than organic search are only one crisis away from having their business turn upside down. The moment you stop paying for search ads is the moment your traffic dries up. The Search Terms Report is the best place to go to get information about your keyword targeting.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Ditto if I do a Google search for "high zoom digital camera" and get an ad for Frys Electronics. B2C sites like Travelocity and Fry's have not cornered the market on this. A search for "sales automation" shows a link for Zoho, leading me to the site below left.

Design 150

Design Software Review Technical Review Mobile 150

Steve Blank

NOVEMBER 5, 2009

Your goal was to preserve your cash while you turned these guesses into facts and searched for a repeatable and scalable sales model. We also talk about cash flow management rather than fund-raising though – watch and justifying expenses by cash coming in that matches or exceeds. Progress is the same.

Customer Development 266

Customer Development Developer Customer Silicon Valley 266

ConversionXL

DECEMBER 7, 2016

Sometimes your product or offer is so new that there’s no search demand out there for you to easily harvest. LinkedIn (not great for B2C). With LinkedIn, you’re able to target a much deeper set of demographics that Facebook is catching up to in the B2B space. Search almost always takes the cake when there’s already demand.

PPC 48

PPC B2C B2B Sales Cycle 48

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. For example, Paid Search solves for Think and Do intent. When you search for them, if you find them, you end up on sub-optimal landing pages. So, let's fix that error. This hurts.

Social Media 60

Social Media Media B2C B2B 60

Mike Michalowicz

FEBRUARY 11, 2013

Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times. Look for decision makers with events that are a match for your product or service. Share Your Expertise Freely.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

FEBRUARY 2, 2022

There are aspects of the process that are more applicable to those big fortune 500 or big, you know, whether it's B2B or B2C. And then after that, you still have to do a deeper legal search, usually that you've done in that preliminary stage. So, you know, how important is, is a match to the URL? Like we used to.

Naming 75

Naming Kansas City Kansas Technical Review 75

Occam's Razor

JULY 22, 2013

You'll do it with Paid Search, with SEO, with YouTube, with Affiliate and Email marketing and every other thing you have going on inside your company. You are B2C or B2Q or Non-profit or an Adult-oriented business. Why did the company have such a poor paid search strategy? It does not stop at getting the first B2B contract.

Framework 163

Framework Marketing Metrics Audience 163

Up and Running

MAY 8, 2015

This typically instills an idea about what you can do for them, and (depending upon the outcome) will either motivate the visitor to contact you directly or continue with their search for the optimal working relationship. A quick Google search will reveal numerous results either for or against the idea.

Management 60

Management B2C B2B Retention 60

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Then they match it back to their rules engine that serves me the best options. Of course there is still the search box on top of the page. I get a bunch of paid and organic search results. I love the social nature of sharing playlists.

Web 164

Web Design Marketing Security 164

Seeing Both Sides

APRIL 1, 2013

Are you more of a B2C type or a B2B type? Find the top 3 VCs, angels, tech lawyers and headhunters in your target geographical market and ask them for the two or three hottest companies that match the domain and stage you are interested in. In order to narrow things down, I recommend following a simple, four-step heuristic.

Boston 52

Boston B2C Salary Cofounder 52

Duct Tape Marketing

MAY 23, 2017

He is a long time featured keynote speaker for things such as search engine optimization and conversion rate optimization, and I’ve had him on the show a couple of times, some of you may recall waiting for your cat to bark… maybe a call to action definitely [buyer legends 00:53] and a number of other books.

Tampa 35

Tampa Florida Customer Audio 35