Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. 3:23] As CMO, how do you look at the customer journey? [5:26]

Marketing 75

Marketing Differentiation B2C PR 75

ConversionXL

MARCH 5, 2019

Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction. The most important thing you can do for your cold email campaign is to send relevant messages. Here’s an excerpt from one of his successful campaigns: ( Image source ).

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketing teams capitalize on this fact with lead generation campaigns. Very few, if any, of these interactions are with a sales rep.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. What’s this campaign for? Or at all.

B2B 131

B2B Technical Review Email Sales 131

Brandanew

MAY 23, 2016

If you’re a B2B or a B2C business trying to create a personal brand and figuring your way out to tell stories that you care about, this will come in handy! You succeed by winning a customer and being able to differentiate through your brand. Sure, you can differentiate with price, or technology or other such tangible elements.

Differentiation 100

Differentiation B2C B2B Social Media 100

YoungUpstarts

FEBRUARY 23, 2015

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. In planning for your digital campaigns, there are three areas worth nothing. Six Stages in Digital Advertising Campaigns. Define campaign messages.

Social Media 100

Social Media Campaign SEO B2C 100

Duct Tape Marketing

DECEMBER 20, 2022

So those are kind of probably the two biggest differentiators. I actually love Instagram for b2b. I teach Instagram for B2B all the time cuz I, I think it's a very untapped potential. Or hey, we got a lot of opt-ins during that campaign that really worked well. Other than that, it's just preference. Let's do that again.

Marketing 96

Marketing Social Media Video Technical Review 96

YoungUpstarts

OCTOBER 11, 2015

One good example of that found success in using webinars to boost sales is healthcare tech firm LUMEDX, which reported increased contact with more than 500 clients after implementing a webinar-based campaign to raise brand awareness. It’s about positioning your product as something that is truly useful, to differentiate it from competitors.

Reputation 100

Reputation B2B Campaign Web 100

Up and Running

AUGUST 14, 2018

A big part of that is honing a good (not spammy) outreach campaign that actually focuses on providing real value to reach a new customer base.”. As a result, 93 percent of business-to-business (B2B) marketers use content marketing. Content marketing has been effective for B2B marketers as well.

Marketing 71

Marketing Entrepreneur B2B Video 71

Hearpreneur

JULY 12, 2017

Social media is here to stay and the best social media campaigns are those that captivate and engage their target audience. Our mission is to create systematic public relations and social media campaigns with quantifiable and measurable results. Complex, B2B companies are struggling with social media. That’s a huge volume.

Social Media 49

Social Media PR Media Public Relations 49

ConversionXL

DECEMBER 13, 2018

As it turns out, those caps represent a fraction of overall value—like differentiating a presidential suite from a standard room based on square footage. Connect GA360 audiences to Salesforce Marketing Cloud for inclusion in Salesforce campaigns (e.g. Large B2B companies that already use Salesforce. email, SMS). Custom Funnels.

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

MARCH 20, 2019

Ultimately, a successful ABM campaign needs to solve three problems. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. Use analytics from ad campaigns to prompt sales staff to take action. Image source ).

Software Review 117

Software Review Software Marketing IP 117

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Over the last 13 years, he's worked with companies like Target, Jeter and Shopify to implement performance marketing campaigns. I only work with B2B clients as well into service delivery.

Channel 65

Channel Acquisition Framework B2B 65

ConversionXL

SEPTEMBER 16, 2020

Pre-testing: great for singular brand campaigns—and little else. It came from “pre-testing,” and it made more sense when companies ran singular brand campaigns. That’s no problem for months-in-development campaigns and seven-figure ad budgets. Or your drip campaign touts unrelated benefits? Copy testing isn’t new.

Campaign 116

Campaign B2B Software Review Differentiation 116

The Startup Magazine

JUNE 26, 2018

For this reason great care should be exercised when deciding on a campaign or business name. Differentiation in this case is key. Your business name is as important as a good business tax regimen. As an entrepreneur or business owner, your brain child deserves a befitting name. This could leak leads to your competitors in higher pages.

Naming 92

Naming eCommerce Startup Database 92

ConversionXL

OCTOBER 25, 2018

Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Bad data affects demand generation campaigns in other ways, too.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. B2B demand generation focuses on ROI. If differentiation is a contentious issue for you, try this: create a list of three qualities that differentiate your brand. What is your value offer ? The message. What is the key takeaway? The channels.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

AUGUST 10, 2021

Whatever makes your brand stand out and differentiate , use that on Instagram, too. One B2B brand that does this well is social media scheduling platform Later. When it makes sense, adopt new features early on as the Instagram algorithm has been known to prioritize that content in people’s feeds. Keep your brand messaging consistent.

Metrics 152

Metrics Audience Curation Algorithm 152

Duct Tape Marketing

JULY 14, 2022

You can grab the online spotlight and your customer's attention with some rush from content and SEO to ads and social media SEMrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier. So I think it's not only like there's a place for on demand and B2B content.

Technical Review 84

Technical Review Demand Cofounder Video 84

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

PPC 131

PPC Campaign Marketing Sales Cycle 131

Duct Tape Marketing

FEBRUARY 2, 2023

You know, you have a campaign, right? And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. You never will because they've got points of differentiation, right. He's gone all in on this community. You're not trying to build a staff.

Community 83

Community Marketing Audience Networking 83

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 131

Analytics Marketing Campaign Metrics 131

Duct Tape Marketing

NOVEMBER 1, 2017

And so that would be where I would draw those differentiations. I’m used to my six-month, by-month campaign. The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right? That’s what we’re going to do.

Cost 37

Cost Marketing Audience Media 37

Occam's Razor

DECEMBER 9, 2013

Invest in the site experience now to differentiate yourself from the competition, and create irrational loyalty. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. Now you can measure what the actual amount of money each campaign/activity delivers to your business.

Analytics 165

Analytics Marketing Channel Metrics 165

Up and Running

AUGUST 7, 2019

Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. If a customer is visiting your website to achieve a purpose like this, it’s more likely that they’ll turn to your site for the purchase too. Be mobile-friendly.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Duct Tape Marketing

DECEMBER 1, 2022

They were, it was, they were looking at political campaigns and had me on as like a, a commentator. So, um, John Jantsch (01:46): How do you, not political marketing, how, how do you use TikTok for political campaigns now? That wasn't the show that I was on, but yeah, no, it was a, I was on a political marketing show.

Charlotte 88

Charlotte Audience Technical Review Chicago 88

Mike Michalowicz

FEBRUARY 11, 2013

Marketing gurus often refer to it as “differentiation.” If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Plus, you’ll be helping others. Own Your “Wow” .

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

JULY 9, 2015

and you’re executing targeted marketing campaigns that are garnering traffic. A side note: your paid traffic should be highly qualified (assuming you are employing a proper PPC campaign), but can also result in a potentially high customer acquisition cost (CAC). Your free trial signups are hardly equal. Step 2: Verify email.

Analytics 48

Analytics Conversion Software Review Email 48

Duct Tape Marketing

MARCH 14, 2024

We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. 09:14): Now, this offer is limited to new active campaign customers only. Fuel your growth, boost revenue and save precious time by upgrading to active campaign today.

Hiring 69

Hiring Leadership Email Campaign 69

Duct Tape Marketing

OCTOBER 26, 2022

In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. You know, is this person coming in on a high value ad campaign? But if you're doing b2b, you're probably not on a phone doing it. Like are folks available?

SMS 92

SMS Technical Review Channel Cofounder 92

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. While the quality of content your company creates and distributes is important, most brands treat content marketing as a one-off campaign instead of an always-on effort. Treat content marketing as a habit.

Customer 92

Customer Audience Campaign Social Media 92

Occam's Razor

FEBRUARY 3, 2014

Oh and speaking of starting relationships… why not create great commercials, like Seventh Generation's Campaign for a Toxic Free Generation , and benefit from thousands of more views and the social amplification already built into YouTube? If you are a B2B company, checkout Cisco's social efforts. At a low cost.

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

NOVEMBER 11, 2015

Clicky has a few features that differentiate (all real time analytics, heat maps), but I don’t think it’s worth switching from GA. Setting up and launching a campaign is quick. An important differentiator (and big pro) is that user ID stitching is done retroactively to the user’s first visit.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Software By Rob

AUGUST 18, 2010

Include differentiators in your plan, even if you’re not sure you will ever build them. Do you need to differentiate more? I can remember a number of sources for similar numbers (they may be higher for B2B). Seems like a very successful marketing campaign. #56 What are the top 5 feature requests from your users?

Software Review 78

Software Review Software Revenue Cofounder 78

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

JANUARY 28, 2019

This makes GIF usage for B2B emails tricky; a larger segment of your audience likely uses Outlook. But proper deployment can keep emails on brand, increase user engagement, and help differentiate your campaigns in a crowded inbox. Provide a 360-degree view of a product. Limitations.

Email 118

Email Media Audio Software Review 118

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). If they have worked in business for 20 years, you have an 700-1 experience differential right out of the gate.

IPO 82

IPO Customer Matching Silicon Valley 82