ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Metrics for your demand generation funnel. Mistakes to avoid when targeting metrics.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Marketing campaigns. Which campaigns specifically?

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. What’s this campaign for? Or at all.

B2B 131

B2B Technical Review Email Sales 131

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

MAY 22, 2017

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. As very often happens, to understand the present, you have to know the past. Noise about how they do drip campaigns differently.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. Sign up for your websites campaigns using your personal email address. Especially at the really simple and basic things. See how the emails look.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Salesforce and Salesforce Campaigns.

B2B 131

B2B Marketing Analytics Campaign 131

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Tag your mobile website.

Analytics 141

Analytics Metrics Mobile DC 141

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Construct an organic campaign with advocates. Give them the ability to add their own input on how they could contribute to best to make the campaign as effective as possible.

Campaign 147

Campaign Social Media B2C Metrics 147

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. 17:30] How deep into financials and metrics do you get before taking a client on? [19:01] I only work with B2B clients as well into service delivery. So Ryan, welcome to the show.

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”.

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. A popular way is to include the cost of re-engagement campaigns in the acquisition cost. LTV/CAC – Understanding the golden metric. Often touted as the north star for businesses, LTV/CAC is the single most important metric to gauge business health.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. When it comes time to decide where to allocate resources to build brand equity, it seems like the best way forward would be to drive a brand awareness campaign. Use this information to drive your marketing and create campaigns that people want to share and shout about online.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. There can be a temptation to get your brand widely recognized by running a blanket campaign that targets all major platforms. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

SEPTEMBER 16, 2020

Pre-testing: great for singular brand campaigns—and little else. It came from “pre-testing,” and it made more sense when companies ran singular brand campaigns. That’s no problem for months-in-development campaigns and seven-figure ad budgets. Or your drip campaign touts unrelated benefits? Copy testing isn’t new.

Campaign 116

Campaign B2B Software Review Differentiation 116

Occam's Razor

APRIL 25, 2011

Every presentation I do is customized for the audience in the room. That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Writing campaigns your website can't cash. Think of the puppy!

Marketing 126

Marketing Flash Analytics Web 126

ConversionXL

MAY 13, 2020

After all, most questions we answer are pretty basic: Which campaigns bring more conversions? You can also calculate more advanced and confidential metrics, such as margin instead of revenue. What’s more annoying than realizing that a campaign that generated a bunch of leads generated a bunch of irrelevant leads? Offline events.

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Work hard to define meaningful product metrics – enabler of team success. What makes B2B different?

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. To prospect well, you need to properly optimize your Google Ads campaign. Most likely, your first campaign will not be profitable.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. Individuals don’t make B2B buying decisions; groups do. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics?

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I use Google Drive to host my conference presentations , which are all embedded at teten.com. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

AUGUST 12, 2013

If you see a value greater than one, that channel has a propensity to be present earlier in the conversion cycle. And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Campaign is defined as anything but Direct traffic. Hurray, hurray! • That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. I believe it has to do with choosing the wrong success metrics.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MAY 19, 2016

…I’m not convinced their customer decision journey is that drastic of a departure from linear funnels (aside from the fact that it’s presented as a circle). Additionally it’s no longer enough to think of segments as “customer types” (for example a B2B SaaS segmenting by small, medium and large companies).

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

ConversionXL

JUNE 6, 2016

You can send targeted campaigns to promoters, try to convert passives into promoters, and try to solve the problems that detractors complain about. Returns, of course, are also terrible for operational costs, so make sure it makes sense financially (and if you’re selling clothes, invest in something that reduces returns like Fashion Metric ).

Customer 48

Customer Email Campaign Conversion 48

Up and Running

JUNE 22, 2021

And this is an especially effective tactic for B2B firms because it helps them avoid the need to turn to a B2B collection agency to handle overdue invoices, which often adds additional complexity to the process. In that scenario, a B2B firm would save on their own labor as well as on the cost of the collections process.

B2B 102

B2B Campaign Analytics Operations 102

Occam's Razor

FEBRUARY 3, 2014

Oh and speaking of starting relationships… why not create great commercials, like Seventh Generation's Campaign for a Toxic Free Generation , and benefit from thousands of more views and the social amplification already built into YouTube? If you are a B2B company, checkout Cisco's social efforts. At a low cost.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Never bother to sign up for their own email campaigns (to see how much they stink).

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Web Analytics Campaign 126

Occam's Razor

DECEMBER 12, 2016

there is a new mobile app to track or a new digital experience to problem-solve or a crazy online to offline campaign that upends everything unleashes a new layer of tactical activity. In a world when your work will never be done, how do you assess that the core things necessary are present? It is not even an analytics tool.

Analytics 60

Analytics DC Software Review Leadership 60

conversionxl.com

SEPTEMBER 10, 2013

Using this model, entrepreneurs build products and plans based on what they think about their target market, then present the offer after the fact. If you want to see startups in the Concierge phase, follow what happens after a Kickstarter campaigns get successfully funded. “We couldn’t even get our friends to use it.

Customer Development 60

Customer Development Conversion Developer Customer 60

Occam's Razor

SEPTEMBER 21, 2015

Even if you have really amazing why and so what , I've observed many Analysts die at the last mile: Presenting their whys and the so whats, in the form of stories. We are going to discuss a cluster of strategies you can use to ensure that you present your message with radical simplicity and with an incredible focus. In fact 86.4%

Stock 60

Stock Conversion Matching Audience 60