crowdSPRING Blog

AUGUST 7, 2018

Your site isn’t responsive or mobile-friendly. For example, if your branding is inconsistent or consistently poor in email and content marketing campaigns, people will notice. Your site isn’t responsive or mobile-friendly. You aren’t getting the results you want. You want more effective content.

Small Business 59

Small Business Mobile Design Search 59

crowdSPRING Blog

DECEMBER 14, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 7 Web Productivity Tools That’ll Maximize Your Efficiency | Forbes – [link]. New study on companies worth $100M+ shows how much of a lie the Web 2.0

Social Media 100

Social Media Small Business Design Media 100

Duct Tape Marketing

JANUARY 17, 2014

Video, an online marketing platform that has seen a sharp rise in use and effectiveness, is an often overlooked means for driving relevant traffic to your site – and generating interest in your campaign. The right face on your video campaign can foster trust. Crunch the numbers. Video content is easily subject to behavior analytics.

Video 75

Video Marketing Harvest Bandwidth 75

crowdSPRING Blog

AUGUST 6, 2018

Establishing a presence on the web was probably one of the first things you set up, after your logo and branding strategy. Your site isn’t responsive or mobile-friendly. For example, if your branding is inconsistent or consistently poor in email and content marketing campaigns, people will notice. Think about Google.

Mobile 48

Mobile Design Technical Review RSS 48

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media?

Marketing 240

Marketing Viral Channel Metrics 240

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. Marketing campaigns. Which campaigns specifically?

Programming 97

Programming Revenue Analytics Software Review 97

YoungUpstarts

FEBRUARY 23, 2015

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. In planning for your digital campaigns, there are three areas worth nothing. Six Stages in Digital Advertising Campaigns. Define campaign messages.

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

PPC 111

PPC Widget Campaign Technical Review 111

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. " In the biggest mistake post above, I'd encouraged you to spend time with the business, with the site (mobile or desktop) and dig from a non-data point of view. You must be freaking out, you have a huge website and 25 mobile apps. Just do it.

Design 86

Design Software Review Mobile Analytics 86

Startup Lessons Learned

MAY 9, 2012

Maybe you’ll be hunting on a reef with a spear gun for 20lb groupers (B2B sales at a conference)? Like Continuous Deployment, whereby IMVU deployed changes to their web application +50 times per day, BetaBrand's aim is to put out a new product every day. Or perhaps you need to chum (freemium) the waters a bit?

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

YoungUpstarts

DECEMBER 15, 2015

Targeting mobile shoppers. However, retailers shouldn’t jump straight to mobile. Econsultancy contributor Arie Shpanya suggested building trust by offering a top-tier desktop experience first, and following up on this with a winning mobile experience.

Customer 100

Customer Audience Mobile B2B 100

Duct Tape Marketing

MAY 22, 2019

It’s kind of a shady site, but what it is basically is it’s like a web proxy so you can go to Google, use an IP address that’s in the States and search through it, and the cool thing is is that it’s not a VPN so it doesn’t have your browser history or any of that stuff implementing it. Brian Dean: Plenty.

SEO 60

SEO Kansas City Kansas Missouri 60

techcrunch.com

MARCH 8, 2012

I meet people all the time who have no technical background whatsoever, and they want to start an online business, perhaps build a mobile app, or launch a SaaS product. My experience: I exited my last company, an award-winning B2B telecoms operator, and knew that I wanted to build a SaaS product. Enterprise. CrunchBase. Hot topics.

Technical Cofounder 49

Technical Cofounder Cofounder San Antonio Europe 49

The Startup Magazine

OCTOBER 24, 2018

With more and more businesses realizing videos for marketing and brand education, 73% of B2B organizations say they have received a positive ROI after using video marketing. Campaign management to manage and track content performance. Native Android app for seamless mobile experience. Automated workflow for video uploading.

Software 105

Software Bandwidth API Flash 105

YoungUpstarts

AUGUST 13, 2015

Instead of waiting for shoppers to come to you, tempt them with regular communications, including email campaigns, mobile app notifications and social media posts. E-commerce brands can use a similar approach to make their customers crave an interaction with the brand.

B2B 100

B2B eCommerce Social Media SEO 100

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Mobile Search. Enterprise Web Analytics in the Facebook Era. I wouldn’t expect anyone to do their job without access to the Web, so why on earth would I conduct an interview devoid of a computer and Web connection? How To Panic-Proof Your Link Campaign 165 people have tweeted this article.

SEO 54

SEO SEM Social Media Search 54

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. However, with the popularity of Instagram rising every month, it is becoming more difficult to get your voice heard amongst the chatter of other users and businesses on the mobile app.

Campaign 147

Campaign Social Media B2C Metrics 147

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! Click on the site link, go browse around, go to their social pages, checkout the mobile app, then write down the six metrics you would choose. They stink when it comes to user experience, even more so on mobile. If you want to play along.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

YoungUpstarts

FEBRUARY 29, 2016

Provide A Mobile Responsive Experience. According to Google, the number of mobile search queries overtook desktop queries in 2015. If your website is not mobile responsive, this will diminish the user experience for a good number of online visitors. Let’s say your company is in the B2B Software as a Service (SaaS) space.

Sales 100

Sales Technical Review SEO B2B 100

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Not having a fast, functional, incredible mobile-friendly website. billion mobile phones. Because you believe that the Web is essentially TV?

Marketing 126

Marketing Flash Analytics Web 126

Duct Tape Marketing

OCTOBER 20, 2017

Just because the world wide web has become a place where brands get a chance at massive growth doesn’t mean offline strategies no longer work. In fact, learning how to effectively market your business to regular passersby or people not hooked to their mobile devices helps you maximize your efforts. Explore them below. Trade Shows.

Marketing 70

Marketing Social Media Advertising Mobile 70

ConversionXL

OCTOBER 25, 2018

Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. Attaining that level of attribution—the key to improving outcome measurement—breaks down in a couple of spots: Web analytics. This post doesn’t do that.

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Will I analyze Search first or Campaigns?

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). These channels are getting zero credit in last click attribution platforms (read that as: all standard reports in all web analytics tools). That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

YoungUpstarts

JULY 30, 2014

by Nikole Haiar, Director, Marketing Campaigns & Programs at Hostway Services, Inc. Is your site optimized for mobile shopping? The holiday season might seem distant today, but for e-commerce merchants, there’s no time like the present to get prepared for the annual rush. Have you outgrown your site?

Software Review 165

Software Review B2B Security Technical Review 165

ConversionXL

APRIL 3, 2018

The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. — Northwoods Web Solutions (@northwoods) March 28, 2018. — Northwoods Web Solutions (@northwoods) March 28, 2018. 88% check email actively on smart phones, needs to be mobile optimized.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

YoungUpstarts

DECEMBER 28, 2015

When done right, meaningful ads can play an important role in giving proven content a more prominent stage, whether it’s in maximizing reach to an existing audience or launching campaigns in a new market. Marketers generate dozens of leads through campaigns and lead nurturing, but not everyone is a good fit for the business.

Asia 100

Asia Las Vegas Marketing Technical Review 100

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. B2B Publishing.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Second , create the world's greatest mobile experience. Focus on the mobile experience. Focus on mobile like crazy, tablets in particular. Don't do paid search. Exciting, right?

Analytics 165

Analytics Marketing Channel Metrics 165

Mike Michalowicz

FEBRUARY 11, 2013

Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Companies that incorporate article marketing into their marketing campaign demonstrate their expertise in their respective industry while simultaneously attracting new customers.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

NOVEMBER 1, 2017

It’s just that if we look at that as a form of marketing, like social media marketing or mobile marketing, that it really is just marketing that happens to use content. So it’s like saying TV marketing or newspaper marketing when I say social media marketing or mobile marketing. Robert Rose: No. So it’s an investment.

Cost 38

Cost Marketing Audience Media 38

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. Identify gaps in our content/engagement/channel strategy on the web, 2. One of their three key areas of innovation and focus is Mobile.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

SEPTEMBER 2, 2019

One of the many things I’ve learned about users’ online behavior here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. Impressive, but since only 3.4% Just look at Blackberry and Nokia. Image source.

Social Network 73

Social Network Viral Social Media B2C 73

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " " That was a half-cheeky reply. No digital.

Analytics 60

Analytics Technical Review Software Review Web 60