ConversionXL
OCTOBER 16, 2022
A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. The marketing cost for the campaign totaled $122.50. Data-driven targeting. Digital ad spending in the U.S.
ConversionXL
JULY 21, 2022
Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling. Don’t be creeped out.
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ConversionXL
JUNE 2, 2022
To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision.
ConversionXL
FEBRUARY 12, 2019
Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Since one customer inevitably falls into more than one cohort, the analysis gives meaning to their lifecycle behavior from different perspectives—the product they bought, the campaign that converted them, when they ordered, and so on.
ConversionXL
NOVEMBER 27, 2019
The rest of the story is familiar. A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Image source ).
ConversionXL
NOVEMBER 27, 2019
The rest of the story is familiar. A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Image source ).
ConversionXL
DECEMBER 2, 2020
The first two are more familiar to B2B marketers; the last one often applies to B2C. How do you win a presidential campaign? Run the best campaign. Give actionable steps: Write your introduction after you’ve written the rest of the article. The way someone thinks about something. The way someone feels about something.
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