ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Content management, sharing and tracking: Allow teams to manage, share and track engagement on their content (documents, videos, webpages, images etc.) Lead conversion to customers.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . Customer journeys are rarely linear. Consideration.

Email 136

Email Customer Marketing Software Review 136

Up and Running

JANUARY 18, 2021

These are based on elements that should strengthen your store and limit disruption while building better customer relationships. The economy and your customers are still changing, so let’s look at what the driving forces of change have taught us. Customers want you to get out of the way. Greater social integration.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

MAY 1, 2019

You can sell clothes with images; you’d struggle to sell an online game without video. Reduce the cognitive load on potential customers. As a marketer, your job isn’t to maximize information retention among potential customers. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

MARCH 20, 2019

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. The high price tag self-selects Demandbase customers. It’s not just a giant CRM that matches customers with a subset of relevant accounts. Image source ). Image source ).

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

MARCH 11, 2020

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. When does Instagram make sense for B2B?

B2B 113

B2B Marketing Social Media Pakistan 113

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo Also this is almost exclusively B2B unless it’s something “luxury.”

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ConversionXL

MARCH 28, 2014

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. With over 100 years of movie & video history embedded in our collective subconscious, your customer’s expectations are really high. What Is An Explainer Video? A Tutorial. image source.

Video 122

Video Software Review Cofounder Metrics 122

ConversionXL

NOVEMBER 9, 2021

Secure login and payments SaaS company Memberstack is a great example of how interactivity, movement, and customization can create a unique landing page experience. Memberstack’s B2B audience are familiar with YCombinator. Using the slider and toggle buttons, users can customize the form on the right with colors and additional fields.

Audience 156

Audience Video Software Review Conversion 156

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! But video brings it to life. photo credit: Andrew* via photopin cc.

Video 75

Video Marketing Harvest Bandwidth 75

Steve Blank

NOVEMBER 5, 2009

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? How many are there? Can it scale?”

Customer Development 264

Customer Development Developer Customer Silicon Valley 264

YoungUpstarts

JUNE 11, 2017

Whether you’re a startup looking at taking those first steps into the business world or an established company wanting to expand your customer base, marketing your business is an important step in getting your brand in front of the right people. Get social with customers and clients. Then we come to good old-fashioned networking.

Database 164

Database Software Review Dividend Social Media 164

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.”.

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players. Image Source.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

MARCH 5, 2019

If you want to send relevant emails—to sell water—you need to create an Ideal Customer Profile (ICP). Base your ICP on hard data— surveys or interviews with your existing customers or target audience. Knowing what your ideal customers look like is great, but now you need to find them. It’s the same for your emails. Recipients.

Email 130

Email Campaign Reputation San Diego 130

Mucker Lab

APRIL 6, 2023

If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. That’s the success.

Product 78

Product CTO Hire Startup Fractional CTO 78

View from Seed

JANUARY 10, 2022

With two successful accelerators under our belts, we’ve proven that going back to basics with smaller cohort sizes and zero demo days works. I liked that there was no organized demo day at the end of the program.” – Lillian, ShelfLife. Here are a few unprompted quotes from accelerator alums to help better illustrate: .

San Diego 156

San Diego San Francisco Alabama Valuation 156

YoungUpstarts

AUGUST 10, 2020

You may have an intuitive website with flawless navigation but if the checkout process isn’t appealing to prospective customers, you’ll leave a lot of money on the table. At the minimum, get rid of unnecessary fields and steps along the checkout process that could get the customer changing their mind. Minimize Cart Abandonment.

eCommerce 147

eCommerce SMS Email Video 147

Duct Tape Marketing

DECEMBER 7, 2022

” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. But why should your customers believe you? That's true in like the B2B space. Key Takeaway: You say your company is amazing.

Marketing 80

Marketing Audience B2B Framework 80

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

JULY 6, 2021

for B2B specifically. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. Take Zendesk, a customer service SaaS business, that offers plans starting at $49/user/month. AJ Wilcox notes in his course on LinkedIn ads : . “72%

Campaign 129

Campaign Audience Advertising Conversion 129

ConversionXL

DECEMBER 16, 2020

Sales funnels (essential for websites offering demo calls or free trials to identify friction points). We love user testing videos because they show us people interacting with our website (in a controlled environment). Let’s take a look at an example scenario: You’re trying to find users to review your B2B payroll solution.

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

JUNE 2, 2022

Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. Sales finds aligned accounts and works with marketing to create customized journeys. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention.

Customer 98

Customer Marketing Channel Acquisition 98

mashable.com

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Check out this quick demo video to get an idea of Optimizely’s services, which range from $19 to $399 per month: 2. Check out the demo video below to see the interface in action.

Developer 73

Developer Software Review PHP Social Media 73

Both Sides of the Table

JANUARY 13, 2011

I’m comfortable with introductions and then getting into the demo.&#. I talked about this in the TWiVC video but I didn’t do a good enough job of writing it up in the summary notes in the post. If you want to go quickly to the demo – knock yourself out. Just jump into the demo after intros. Mobile app?

Early Stage 299

Early Stage Venture Capital B2B Sales 299

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. Word-of-mouth interactions (e.g.,

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

JULY 9, 2015

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details. Did they have a personalized demo?

Analytics 48

Analytics Conversion Software Review Email 48

Duct Tape Marketing

JULY 14, 2022

Many of the webinar platforms aren’t created with the customer in mind first. So having done so many live webinars, demos, onboarding trainings for a consistent five years, sometimes five back to back for my previous company, I had just dreamt of a product, a magical product that would do my job for me. There's no live video.

Technical Review 85

Technical Review Demand Cofounder Video 85

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Potentially, every interaction with the customer or the prospect can be personalized to a point. There are several ways to do qualitative research effectively and affordably, the main ones being: Customer interviews.

Programming 97

Programming Revenue Analytics Software Review 97

mashable.com

MAY 5, 2011

LaunchRock gives startups a turnkey solution for a custom coming soon page that allows users to sign up for updates and share the fact that they did so. They attracted curiosity and in-bound user potential with an infographic-type video describing the site. It wasn’t just a plain (read: boring) video about some company launching.

Pakistan 94

Pakistan Social Media Startup Stealth 94

Guy Nirpaz

OCTOBER 31, 2011

Joel York has written extensively about the new breed of B2B buyer and the changes to the B2B sales process, especially for SaaS products. The new breed B2B buyer: it’s self-service stupid! Long story short, the key to the wallet of the new B2B buyer: Instant online gratification through efficient self-service.

B2B 51

B2B Customer Algorithm Campaign 51

Duct Tape Marketing

MAY 25, 2022

So speech to text, text, text to speech is another one language generation with any, whether it's video or audio or written. You need to connect with customers on a human level, make boatloads of sales and grow with Gusto. There you go, AI for content strategy, go Google it, find three tools that do it, go demo those tools.

Artificial Inteligence 90

Artificial Inteligence Marketing Cofounder SMS 90

Both Sides of the Table

SEPTEMBER 13, 2009

Everybody thought the real substance was going to come from B2B eCommerce players that would deliver “real value&# by disintermediating supply chains … blah, blah, blah. We were it in Europe: B2B. We instructed customers about how eCommerce was going to change their future. Record it with video.

South Africa 310

South Africa Europe Disintermediation Poland 310

mashable.com

NOVEMBER 3, 2010

Founders can make in-person connections, however, with Qualcomm Ventures at various demo events, conferences and trade shows. A well-funded startup with no product is still behind a startup with no money but a product and customers.&# A killer demo can tell the story just as well as a perfectly honed PPT.&#

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

Guy Nirpaz

NOVEMBER 15, 2011

HubSpot itself is attracting 50,000 leads a month, of which 40% get passed to the inside sales team and about 400 (or less than 1%) convert into new customers. IBM indeed has done just that, said Douglas Hannan, BU Executive at IBM: all 1,000 IBM sales reps have a web page with built in 2-way video and chat.

Sales 108

Sales Social Media B2C B2B 108

VC Cafe

DECEMBER 5, 2011

Microsoft bought visual identification video search engine Videosurf , which developed a technology that locates video clips on the Internet. Its technology scans video clips quickly, implements a thorough search of their content, including faces and events, and tags the various clips. million it was claiming in 2009.

Nebraska 99

Nebraska Silicon Valley Miami 99

Up and Running

MAY 21, 2014

that 57% of the typical purchase decision is made before a customer even talks to a supplier. And I’m going to suggest that this funnel approach is very radically broken because when it really comes to lead and referral generation, the customer is your best source of leads, is your best tool. What’s changed about selling?”

Marketing 72

Marketing Social Media Sales Media 72