Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] Download the MarTech podcast wherever you get your podcast. B2B is actually one of the most popular areas of people starting community right now. Like this show?

Community 91

Community B2B B2C Technical Review 91

ConversionXL

SEPTEMBER 20, 2021

For ASO, this happens when you prioritize downloads over long-term value. Given that most users abandon apps within 30 days post-installation, high downloads don’t lead to high audience retention, satisfaction, or revenue. Only 15%-25% comes from search. Time-to-value is much more important.

Analytics 134

Analytics Metrics Channel Video 134

Austin Startup

MAY 12, 2020

Applying Growth Marketing to Any Organization While we focused in on how growth marketing is a common tactic of tech companies, startups and established companies, the growth marketing mentality is adoptable by all organizations in the B2B sector. No more searching around in the dark for your next great piece of content?—?just

B2B 96

B2B Marketing B2C Startup 96

The Startup Magazine

DECEMBER 28, 2022

By now, everyone knows that B2B Lead Generation Services is the fastest-growing business model, and the best way to build a successful SaaS business is by capturing the attention of potential customers through your marketing efforts. A downloadable PDF guide or e-book. Create and Share Content That Solves Problems. Conclusion.

Lead Generation 158

Lead Generation Marketing B2B Audience 158

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Like this show? And I, that's really my expertise.

B2B 80

B2B Marketing B2C ChatGPT 80

Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Online goal statistics—email submissions and downloads by source, by campaign, by ad. Newsletter and other subscribers (like eBook downloads, for example). 21% of companies consider themselves effective at measuring mobile ROI.

Marketing 60

Marketing Social Media Campaign Acquisition 60

Duct Tape Marketing

NOVEMBER 2, 2023

More About Peter Caputa: Check out Databox here Connect with Peter on LinkedIn Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Duct Tape Transcript Email Download New Tab Speaker 1 (00:13): John Jantsch (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast.

Metrics 72

Metrics Analytics Forecast Software Review 72

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

crowdSPRING Blog

DECEMBER 14, 2012

Inside the IPO pipeline: It’s all B2B, all of the time | GeekWire – [link]. Mobile SEO Is Not A Myth: 8 Popular Claims Refuted | Search Engine Land – [link]. The Latest And Best Looking Fonts You Could Download And Use – [link]. The Latest And Best Looking Fonts You Could Download And Use – [link].

Social Media 100

Social Media Small Business Design Media 100

Occam's Razor

JANUARY 24, 2011

How about the Analyst for Ohio State University who does a great job of measuring online donations but not the value of campus tours scheduled, prospectuses downloaded, online applications, course registrations, job applications, etc., Equipment lookups, lots of downloads, decision-making tools, quote requests for renting equipment, etc.

Analytics 122

Analytics Conversion Affiliate Web 122

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. More traffic, not that hard.

Analytics 90

Analytics Search SEO Metrics 90

YoungUpstarts

FEBRUARY 8, 2019

It details the content clients interact with, such as blog posts, videos, downloads, site searches, comments and more, before they make purchases. There are a few different ways to make good use of intent data captured for B2Bs — but only if an organization’s sales team is taught to use the information effectively.

Harvest 113

Harvest B2B Analytics Sales 113

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility. Contextual search ads.

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

FEBRUARY 26, 2014

Not just relevance in the sense of improving Quality Score or Ad Rank, but improving the relevance of your search marketing keywords and ads to your potential customers. This ad is helping the website by providing a contact phone (especially good for mobile searches), and sitelinks. Exercise: image source. Get Focused on Location.

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Very few, if any, of these interactions are with a sales rep.

Demand 95

Demand Management B2B Campaign 95

crowdSPRING Blog

AUGUST 6, 2018

According to the search giant, over 48% of all users started their search for something on a mobile device. This fact is in itself not a reason to be alarmed until you take into consideration Google penalizes sites that are not mobile-friendly in its search results. Need another reason to go responsive? Think about Google.

Mobile 48

Mobile Design Technical Review RSS 48

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. Or, download a piece of software? Don't bother searching for it using the search box on any patagonia.com webpage. Zero results via search. This is happening on your website. When was the last time you submitted a product review on your site? Fix the last-mile.

Design 86

Design Software Review Mobile Analytics 86

Duct Tape Marketing

SEPTEMBER 30, 2022

Habit based marketing, download, nudge, wherever you get your podcasts. (00:47): If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. More About Karrie Sanderson: Connect with Karrie on LinkedIn.

Marketing 73

Marketing Differentiation B2C PR 73

ConversionXL

FEBRUARY 27, 2019

What emotions were they feeling when they searched for a solution? Transcribe interviews and download survey results into a spreadsheet. They might even name them. Basic customer personas are a good tool, but a limited one. What really matters is what led prospects to your product. Emotion sells.

Email 133

Email Software Review Campaign Metrics 133

YoungUpstarts

APRIL 26, 2016

While a B2B company can find success with LinkedIn ads, a B2C company’s promotions would be better suited for CPC or CPM ads on Facebook, Twitter and Google. In particular, tech entrepreneurs should build a long-term search-engine optimization campaign in the first stages of business planning. How do they interact with social media?

Business Plan 100

Business Plan Intellectual Property Social Media Small Business Administration 100

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

YoungUpstarts

SEPTEMBER 16, 2014

In 2009, Matt Sonnhalter switched the focus of his advertising and marketing agency from B2B industrial manufacturing accounts to working only with companies that sell products to professional tradesmen. After all, you can’t download digital scents! One big advantage of advertising on the search engines is immediacy.

Advertising 150

Advertising B2B Database PPC 150

Occam's Razor

JULY 1, 2013

In the second example there is no site analytics data, that bar chart will tell you that you might be celebrating success too early when it comes to Search while pinpointing for you how high the upper limit is. 2: Quantifying the Missed, Search, Opportunity. Two stories. #1: Content marketing is all the rage, as you are well aware of.

Search 135

Search Analytics PPC Green 135

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. Are they doing search engine advertising? Good talking with you again. Are they doing anything on social media.

Marketing 55

Marketing Social Media Analytics Software 55

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So for b2b, you know, what platforms I should say, should generically say they should be focused on? Like this show?

Social Media 77

Social Media Media B2B B2C 77

Occam's Razor

MAY 2, 2017

There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. B2B / Enterprise Sales: Salesforce. And, we can do so much for them!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

APRIL 17, 2024

Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. I found it.

Artificial Inteligence 72

Artificial Inteligence ChatGPT Differentiation Technical Review 72

Duct Tape Marketing

NOVEMBER 15, 2023

More About Ryan Stewart: Work with Ryan at Ryan Stewart Consulting – [link] Explore Ryan’s training program, The Blueprint Training – [link] Connect with Ryan on Youtube – [link] Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? If you're B2B, it should be LinkedIn.

Channel 63

Channel Acquisition Framework B2B 63

Duct Tape Marketing

FEBRUARY 2, 2022

There are aspects of the process that are more applicable to those big fortune 500 or big, you know, whether it's B2B or B2C. And then after that, you still have to do a deeper legal search, usually that you've done in that preliminary stage. You people don't generally type in the exact domain they'll search for it.

Naming 74

Naming Kansas City Kansas Technical Review 74

Duct Tape Marketing

MAY 1, 2024

By leveraging original research, marketers can optimize search engine visibility, attract backlinks, and position themselves as authoritative voices in their industries, driving deeper engagement and meaningful impact through their content. [15:06] 20:04] What are your thoughts on search engines and how they view data? [21:12]

Channel 64

Channel Audience B2B Social Media 64

YoungUpstarts

FEBRUARY 29, 2016

According to Google, the number of mobile search queries overtook desktop queries in 2015. At the same time, your search engine rankings will be affected too. Optimise Your Website For The Search Engines. This is where Search Engine Optimisation (SEO) comes into place. Provide A Mobile Responsive Experience.

Sales 100

Sales Technical Review SEO B2B 100

Duct Tape Marketing

FEBRUARY 6, 2024

Our conversation covers the intriguing realm of digital marketing, exploring the shift from traditional Search Engine Optimization (SEO) to the evolving landscape of Recommendation Engine Optimization (REO). 13:15] How do you see search changing, would it be through conversational information? [16:09] 06:56] What is Dark Social? [09:10]

Engineer 62

Engineer SEO ChatGPT Channel 62

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. You might think a Google Images search would return a good representation of a demand funnel for you to steal borrow. by downloading guides, using the open parts of our product, requesting a demo). But every diagram is biased towards the creator’s perspective.

Demand 101

Demand Revenue SQL B2B 101

Duct Tape Marketing

AUGUST 17, 2022

So we, we call Google an AI based search engine now. And yeah, AI based search engines are just a lot better at choosing the right content for the query, giving you the right answer at scale than the rules based search engine, where, where Google started out. A lot of it depends on whether you're B2C or B2B.

SEO 87

SEO Technical Review Metadata Social Media 87

ConversionXL

NOVEMBER 9, 2021

Memberstack’s B2B audience are familiar with YCombinator. It assumes visitors are landing on this page to download their guide and makes it easy to opt-in and do that. Then, it pushes the reader to action: “Download to find out how.”. Latana keeps things simple above the fold. Effective use of social proof. Image source.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

NOVEMBER 22, 2022

For example, if a high number of visitors comes from organic search and very little come from paid search, you can look at shifting ad budget over to SEO. Traffic from non-paid results on search engines. A large amount of organic traffic is a sign that your content is performing well in search results. submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

MARCH 30, 2022

So we, we call Google an AI based search engine now. And AI based search engines are just a lot better at choosing the right content for the query, giving you the right answer at scale than the rules based search engine, where, where Google started out. A lot of it depends on whether you're B2C or B2B. Like this show?

Technical Review 86

Technical Review SEO Metadata Algorithm 86