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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

B2B 150
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Observations from my trip to India

Version One Ventures

But India is such a welcoming country that it only took a few weeks of preparation to fill a weeklong schedule with meetings – from a dinner arranged by Shiva with approximately 15 founders in Delhi to a talk about crypto at Builders Circle in Bangalore. group pic from meet-up w/ Delhi founders

India 87
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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

In venture capital in particular, early-stage companies are often operating in frontier industries, where the rules are unpredictable and conventional analytic frameworks may be misleading. Many tools designed for B2B marketing in general are also relevant to investors. 1) Market fund. Pitchbot.vc 3) Originate investments.

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Who are the Major Revenue-Based Investing VCs?

David Teten

RBI normally requires founders to pay back their investors with a fixed percentage of revenue until they have finished providing the investor with a fixed return on capital, which they agree upon in advance. For background, see Revenue-Based Investing: A New Option for Founders who Care About Control. Decathlon Capital.

Revenue 60
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. In the early stages: Use product marketing to execute the GTM strategy.

Marketing 110
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Target market advisory boards

Austin Startup

This post is written with B2B startups in mind, but should be generally applicable. For startup founders, it’s never too early to start thinking about putting together a target market advisory board. The more disruptive an idea, the harder it is the evaluate at an early stage.

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How do seed investors benchmark startups?

Hippoland

In this post, I’m going to very *simplistically* dive into some high level categories and talk about how early stage investors consider each. These are some of the most important criteria to investing in seed-stage teams. Does the team know exactly what they need to do to go into business? But, you need to be growing FAST.

Startup 48