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Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

Earlier this year, at CXL Live , you asked us about voice search (a lot). More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? How will voice search work given the human urge to shop around? Are there use cases for voice search in B2B? This post has answers.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B ecommerce: 2 key differences of B2B buyers.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Conversely, a high-end fashion ecommerce store runs Facebook Ads. How to calculate ecommerce customer acquisition cost.

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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. Ecommerce content marketing for every stage of the funnel.

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Everything You Should Try To Make Your eCommerce Business A Success

YoungUpstarts

If your eCommerce business hasn’t got off to the best of starts , then you’re probably wondering how to fix things. So, here is everything you should be giving a shot in order to drive your eCommerce business to success. Next up, be sure to ply your social media channels with engaging content all about your eCommerce store.

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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

As my partner Rob Go has written , our goal is to invest half in consumer web and mobile and half in business-focused ventures. We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. Physical-World Ecommerce.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

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