ConversionXL

FEBRUARY 27, 2019

“Email marketing is dead.” But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% If you’re unpersuaded by statistics, also recall that: If you own your email list, you pay nothing to reach subscribers.

Email 133

Email Software Review Campaign Metrics 133

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

YoungUpstarts

OCTOBER 30, 2019

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. From improving brand awareness to making more sales, the right traffic generation can transform the future of a B2B brand. Ignore SEO.

B2B 138

B2B B2C Social Media SEO 138

ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. He explained how lead generation uses a short term, sales-focused strategy. Daniel Layfield.

B2B 94

B2B Marketing Curation PPC 94

View from Seed

SEPTEMBER 18, 2019

Enterprise SaaS/B2B software – account executives (AEs) and sales developement reps (SDRs). The decision around sequencing is equally (if not more) important, especially in the first 12-18 months of the business as you search for PMF and test out your initial go-to-market (GTM) strategy.

Part-Time VPE 195

Part-Time VPE Seed Stage CTO Hire Forecast 195

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

YoungUpstarts

MARCH 3, 2020

Even if you’ve been job searching for months and no one has hired you (yet), that doesn’t mean it’s time to give up. But there’s one way you can bypass those job boards and make a memorable impression: cold emails. . Cold emailing works. Why You Want to Use Cold Email. That’s where cold emailing comes in handy.

Email 147

Email B2B Naming Lead Generation 147

ConversionXL

JULY 8, 2021

But a good conversion rate doesn’t always mean more sales. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. On the contrary, you’re likely to afford a modest average conversion rate from search traffic. Email subscribers from search traffic.

Conversion 156

Conversion CPA Metrics Analytics 156

YoungUpstarts

FEBRUARY 27, 2013

If you’re not aware, Pasedena, California-based online business search platform Bizshark ( www.bizshark.com ) has a business contact search platform that helps business-to-business (B2B) sales professionals, small businesses, freelancers, journalists and others who are looking for a way to create and manage business relationships.

Search 191

Search Sales Database SEC 191

ConversionXL

AUGUST 18, 2020

email marketing software,” “accounting software”), but Google processes more than 40,000 searches per second. In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses.

Framework 123

Framework B2B SEO Search 123

ConversionXL

JUNE 2, 2022

DocuSign combines both to fuel its sales funnel. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. This required complete alignment across marketing and sales teams to engage, then close the deal. The result? most commonly popped up.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. SEO, email marketing, Facebook advertising). Airbnb learned its audience used Craigslist to list and search for accommodation. Image source.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] And the quickest way they're gonna get that is actually joining the community versus calling a company's social, uh, customer service line or submitting an email or so forth.

Community 94

Community B2B B2C Technical Review 94

ConversionXL

APRIL 1, 2019

It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences.

Technical Review 133

Technical Review Marketing Software Review Audience 133

Small Business Force

NOVEMBER 9, 2013

But in my most successful year, I didn't make one sale until May of that year, yet won a half dozen district and regional awards and was recognized as one of the top sales people in the entire division of more than 20,000 sales people. Not by great sales techniques, killer presentations or website pyrotechnics that dazzle.

Sales 46

Sales Social Media B2B Web Development 46

crowdSPRING Blog

JANUARY 28, 2019

Derek shares unique marketing and sales insights in a brash, unapologetic, and entertaining voice. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. They offer CRM, marketing, and sales tools to help businesses master their inbound marketing and sales.

Small Business 106

Small Business Marketing Social Media SEO 106

YoungUpstarts

APRIL 28, 2016

If you have an email database of all of your current consumers, then why not send them out a token gesture of 10% off their next order. Make use of a hashtag to celebrate new products launches or sale periods. Outsourcing your search engine optimization needs will help drive traffic to your eCommerce store. SEO Marketing.

eCommerce 100

eCommerce Software Review Social Media SEO 100

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As a result: They’re converted via email. This post gives you a data-backed approach to win more repeat sales. The most telling cohort, perhaps, is which promotion locked in the sale. They’re converted via organic or direct traffic.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. of their time), marketing teams (84.2%), and sales teams (75.9%). They’re marketing platforms with a heavy focus on email. Image Source.

Marketing 110

Marketing Product Audience Equity 110

Duct Tape Marketing

NOVEMBER 2, 2023

Duct Tape Transcript Email Download New Tab Speaker 1 (00:13): John Jantsch (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. He's a former VP of sales at HubSpot, and currently specializes in helping companies grow by implementing sales and marketing excellence. He's the CEO of Databox.

Metrics 76

Metrics Analytics Forecast Software Review 76

ConversionXL

APRIL 4, 2017

This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. billion searches per day and 1.2 trillion searches per year.

Channel 118

Channel Marketing Viral SEO 118

The Startup Magazine

DECEMBER 28, 2022

By now, everyone knows that B2B Lead Generation Services is the fastest-growing business model, and the best way to build a successful SaaS business is by capturing the attention of potential customers through your marketing efforts. Here are six tips for using SaaS marketing strategies to maximize your ROI. Conclusion.

Lead Generation 139

Lead Generation Marketing B2B Audience 139

ConversionXL

DECEMBER 2, 2020

Should” content also tends to focus on the “what” and “why” components, which pad word counts (and appease search engines) but achieve little else. Email marketing is important, huh? The first two are more familiar to B2B marketers; the last one often applies to B2C. Or sales-qualified leads. All correct, all useless.

Analytics 161

Analytics Acquisition Channel B2C 161

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Like this show? And I, that's really my expertise.

B2B 83

B2B Marketing B2C ChatGPT 83

ConversionXL

FEBRUARY 26, 2014

Not just relevance in the sense of improving Quality Score or Ad Rank, but improving the relevance of your search marketing keywords and ads to your potential customers. This ad is helping the website by providing a contact phone (especially good for mobile searches), and sitelinks. What days are the sale staff present?

PPC 111

PPC Widget Campaign Technical Review 111

Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Online goal statistics—email submissions and downloads by source, by campaign, by ad. If your business works on long term or repeat customers, marketing should be based on the long term value of the client and not just the first sale.

Marketing 60

Marketing Social Media Campaign Acquisition 60

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Very few, if any, of these interactions are with a sales rep. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. DGMs see that demand is maintained throughout the sales cycle.

Demand 95

Demand Management B2B Campaign 95

crowdSPRING Blog

FEBRUARY 6, 2013

As you can see from the graph below (taken from Google Trends), online searches for “content marketing” worldwide have skyrocketed during the past several years. That shouldn’t be surprising – many startups are effectively using content marketing as their inbound sales strategy. Not all are equally effective.

Small Business 94

Small Business Marketing North America Distribution 94

ConversionXL

DECEMBER 16, 2020

Sales funnels (essential for websites offering demo calls or free trials to identify friction points). Let’s take a look at an example scenario: You’re trying to find users to review your B2B payroll solution. Inviting your customers and newsletter subscribers via email. Asking in Facebook groups. UserZoom GO.

Technical Review 92

Technical Review Software Review B2B Design 92

Duct Tape Marketing

JUNE 29, 2017

As a consultant who must balance delivery versus sales, not having enough leads can lead to the dreaded feast-or-famine cycle. Only a third of B2B businesses follow-up with their leads on a monthly basis. When used correctly, it can be your most powerful sales tool. Nurturing and educating your leads is time-consuming work.

Email 66

Email Design Sales Widget 66

Duct Tape Marketing

MAY 22, 2019

It’s kind of a shady site, but what it is basically is it’s like a web proxy so you can go to Google, use an IP address that’s in the States and search through it, and the cool thing is is that it’s not a VPN so it doesn’t have your browser history or any of that stuff implementing it. Brian Dean: Oh definitely.

SEO 60

SEO Kansas City Kansas Missouri 60

Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%).

Video 75

Video Marketing Harvest Bandwidth 75

Duct Tape Marketing

OCTOBER 17, 2018

John Jantsch: We all want to go out there and chase that new customer, get those new leads but the truth of the matter is for most businesses, some existing assets, existing traffic, existing customers, existing email list, that’s where the money is. They have a website, they probably have a sales team, is that kind of where it ends?

Marketing 56

Marketing Social Media Analytics Software 56

ConversionXL

JUNE 8, 2017

Are people coming from an email campaign? If you are in B2B, you’ve certainly heard of account-based marketing by now. For an ecommerce website, that could mean giving the 10% off coupon only to new visitors instead of everyone, to avoid cannibalizing sales you would have made anyway from your loyal customers without the coupon.

Programming 97

Programming Revenue Analytics Software Review 97

Duct Tape Marketing

AUGUST 11, 2014

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Just do a search on the topic and youll find little thats helpful. In my opinion, there are two reasons for this.

Lead Generation 75

Lead Generation B2B Syndicate Syndication 75