YoungUpstarts

AUGUST 24, 2020

What comes into your mind when you hear B2B marketing strategies ? You have to employ both traditional and digital B2B marketing tactics to stay ahead in today’s competitive marketplace. You have to employ both traditional and digital B2B marketing tactics to stay ahead in today’s competitive marketplace.

B2B 165

B2B Marketing Social Media B2C 165

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

Version One Ventures

MARCH 29, 2024

Dinari launched its B2B API and managed account services. with participation from Figma Ventures and founders of leading engineering-driven companies. PLGTM brings together GTM and Growth leaders from the top product-led companies – it’s a great event for anyone in marketing, sales, success and growth at a product-led company.

Portfolio 82

Portfolio Software Review San Francisco API 82

ReadWriteStart

JULY 26, 2022

Many shutdowns and market dry-ups resulted in domestic dependency that narrowed down where products could be found. Accordingly, people were obliged to look for opportunities on online B2B chemical marketplaces. People in the chemical industries became closer even before COVID-19, B2B digital marketplaces: A New Era.

Germany 175

Germany San Jose Technical Review India 175

View from Seed

SEPTEMBER 18, 2019

As a seed-stage company, it is understandable to have a nascent (or non-existent) product and a barebone team relative to the great ambition of the company. The “product roadmap”. Enterprise SaaS/B2B software – account executives (AEs) and sales developement reps (SDRs). The “product roadmap”. The “people roadmap”.

Part-Time VPE 195

Part-Time VPE Seed Stage CTO Hire Forecast 195

ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. By answering this, you will define the category in which your product fits. Who is it for?

B2B 94

B2B Marketing Curation PPC 94

View from Seed

OCTOBER 24, 2019

This means being really conservative with your cash burn early on until you have clearly found product/market fit. But the best founders I know almost always operate as though they have much less money in the bank, and won’t scale burn until they are super confident in their product/market fit. Experienced founders: B2B.

Dilution 149

Dilution B2B Burn Rate Early Stage 149

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups.

Product 60

Product Framework Technical Review Cofounder 60

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

View from Seed

JULY 31, 2014

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. BUSINESS-FOCUSED (B2B). Network Effect B2B. Finally, productivity mobile calendaring app Sunrise has been adding features which leverage demand-side economies of scale.

Seed Stage 272

Seed Stage B2C Technical Review Disintermediation 272

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience.

Video 129

Video B2B Technical Review Campaign 129

YoungUpstarts

APRIL 15, 2018

This is still the case, but as consumers started to shop online, they now want the same in their business lives – retailers and distributors are looking to shop online for the goods and products they sell. B2B wholesale businesses have had to rethink and realize that a wholesale e-commerce platform is essential to their business.

B2B 153

B2B B2C PPC SEO 153

The Startup Magazine

SEPTEMBER 10, 2019

Social media is an amazing way to connect to your target audience, and it’s also a helpful resource for B2B communication. . Walker Sands says that “lasting SEO strategies put you at the top of search engine results, where customers are searching for resources and solutions to timely problems. SEO Strategy.

Reputation 86

Reputation Web Development Management Social Media 86

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] 14:13] How do you approach someone giving their honest opinion in a group or community that isn’t so flattering of your product? [15:00] Are B2B communities B2C?

Community 93

Community B2B B2C Technical Review 93

Version One Ventures

MAY 3, 2023

Many of the most talented entrepreneurs and engineers left India to study and then work in the US and Canada. E-commerce (DTC and infrastructure), fin tech (lending, payments), healthcare and B2B marketplaces are some of the verticals that have seen tremendous growth. Reverse brain drain” “Reverse brain drain” is a real thing in India.

India 87

India LP Silicon Valley Vertical 87

Hunter Walker

SEPTEMBER 3, 2023

The show included a surreptitiously recorded conversation with an employee of a “product-destruction” facility, who described receiving truckload after truckload of Amazon returns and shredding everything—ostensibly for recycling, although the recoverable content of a chewed-up random selection of consumer goods is not high.

Technical Cofounder 79

Technical Cofounder Cofounder Coder Canada 79

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Tell me a bit about your background. How did it help you?

Management 150

Management Product Entrepreneur Silicon Valley 150

Agile VC

FEBRUARY 5, 2014

But B2B startups need to take a different tack. We invest in internet enabled companies at NextView and our portfolio is roughly equally split between consumer and B2B businesses. Arguably revenue is the best signal of product-market fit for B2B startups.

Revenue 234

Revenue Product B2B Marketing 234

ReadWriteStart

APRIL 8, 2023

In contrast, it left several e-trends: augmented reality, zero coding, the marketplace boom, and product subscriptions are just a few of them. With the help of voice assistants, such as Siri and Alexa, you can purchase the product just by saying it while running errands. We will deliver product x every three months with free shipping.”

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

View from Seed

APRIL 27, 2020

But in this current environment more than ever, there will be some spectacular companies that are getting built that need a bit more seed capital to shore up their product or growth engine prior to a scaling series A (or perhaps as a last step before profitable long term growth).

Cofounder 194

Cofounder Software Review Portfolio Technical Review 194

ConversionXL

AUGUST 18, 2020

For SaaS companies, there are the obvious ones, like your brand name and product category (e.g., In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. What is the SEO pyramid?

Framework 123

Framework B2B SEO Search 123

ConversionXL

APRIL 1, 2019

Marketers are intimately familiar with their industry and product. Often, they unknowingly overwhelm or confuse the same visitors they seek to persuade (with long, jargon-filled product pages, for example). For marketers in B2B sales, the challenge increases. But that familiarity isn’t always an advantage.

Technical Review 133

Technical Review Marketing Software Review Audience 133

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Price is as important as any other feature to determine product/market “fit.” ” How many times have you seen someone struggle with an inferior product because they cannot afford the better one? Price is inextricably linked to brand, product, and purchasing decisions — by whom, why, how, and when.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

This is going to be BIG.

FEBRUARY 22, 2010

Because people live, shop, and buy in real time, Monetate products enable e-commerce web sites to market in real time. VP of Engineering, AppNexus - New York, NY "It's over a billion ad impressions a day, we got a full tank of venture capital, half a pack of cigarettes, the future of ad networks is dark, and we're wearing sunglasses.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

YoungUpstarts

NOVEMBER 17, 2017

Having helped world-class companies recruit B2B sales executives for decades, here are have 4 ways to build a strong virtual bench: 1. LinkedIn also just recently announced TalentInsights , a new big data analytics product that enables HR leaders to delve more deeply into data for hiring. Aggressively Target Passive Job Seekers.

Artificial Inteligence 113

Artificial Inteligence B2B Reputation Hiring 113

Version One Ventures

DECEMBER 18, 2013

We made 3 new investments: Figure 1 , a photo-sharing network for medical professionals; Upverter , a cloud-based hardware engineering platform; and one unannounced investment. There’s also a massive opportunity for B2B marketplaces to replace paper-centric, error-prone supply chains for small businesses.

Technical Review 153

Technical Review Silicon Valley Portfolio B2B 153

View from Seed

MARCH 24, 2021

At NextView Ventures we have written many pieces about venture capital — how to raise it, build your business, engage with investors, iterate your product, navigate expanding industries, etc. Rethinking the Standard Fundraising Deck “I’d make it crystal clear what your product actually does. VCs sure do love writing.

Seed Stage 177

Seed Stage Hiring IPO Analytics 177

Both Sides of the Table

NOVEMBER 3, 2015

Today we’re proud to talk more about Grove Labs – we really hope you’ll quickly check out this innovative product and we think many of you will be as impressed with Grove as we have been. One of the first bets we made in Agtech was Grove started by two young, passionate engineers out of MIT – Gabe and Jamie.

Technical Review 150

Technical Review Software Review Founder Boston 150

YoungUpstarts

MARCH 29, 2019

tech industry , companies using steel , and manufacturers of engineered hardwood floors are already feeling the pain. Companies buying or selling products or parts across international boundaries are likely to see higher costs which, without effort, must be passed onto the customer. Employ the sales team to expand globally.

Sales 113

Sales Mexico China Canada 113

Startup Professionals Musings

FEBRUARY 26, 2023

Thus the subscription model (low fixed monthly payments), has become the norm for new products and services. If you can help with a relatively complex product or service, this one is especially appealing to customers who are not overly price sensitive, or ones for whom waiting in line can have catastrophic consequences. Network model.

Business Model 294

Business Model Startup Cloud Curation 294

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. For example, manufacturing companies use On-demand courier delivery apps for kickstarting their production activities in their factories and plants.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

OCTOBER 16, 2022

They’ve bought your product multiple times and are ready to tell others. Although the campaign only generated 20 new customers, they each spent an average of $150 on products, generating $3,000 in revenue. For a company selling high-ticket products, like cars, the same purchase frequency indicates repeat business instead.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

YoungUpstarts

JULY 25, 2016

Clutch , a B2B research firm, recently surveyed 304 SMBs who use cloud-based, online backup solutions to determine how businesses use the technology and what they think about it. by Amy Anderson, principal owner at Anderson Technologies. Amy Anderson is a principal owner at Anderson Technologies, a St. Louis based IT company.

Cloud 100

Cloud St. Louis Software Review Technical Review 100

SoCal CTO

JANUARY 2, 2013

I've had several Startup CTO Consulting sessions recently where it became apparent that the Founder needed help with the business and product as much or more than the technology. Or in the case of the LinkedIn outreach: Hi John, I'm leading the marketing efforts for StartupRoar , an early-stage startup that sells to B2B advertisers.

Startup 259

Startup Early Stage Incubator Los Angeles 259

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The other dimension you need to think about is the product complexity. As an individual user, I have absolutely no interest in using this product myself or testing it out.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

SEPTEMBER 20, 2021

By elevate, we mean high AVD and CTR can get you into YouTube’s recommendation engine. As mentioned above, most people find your content from YouTube’s recommendation engine. We’ve explained why AVD is given so much weight in the recommendation engine. Take outdoor-products brand Yeti. Only 15%-25% comes from search.

Analytics 134

Analytics Metrics Channel Video 134

ReadWriteStart

MAY 16, 2018

Plenty of sales fall through due to issues beyond the salesperson’s control, and those issues are often a result of the company’s product or service. Salespeople are only as strong as the product or service they’re looking to sell. Node, an AI-powered discovery engine , is going all-in on sales enablement. Cloud solutions.

Sales 90

Sales Technical Review Artificial Inteligence Software Review 90