Occam's Razor

FEBRUARY 3, 2014

So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. At its purest, YouTube is about: Reaching massive global audiences. Reach one of the largest global audience on the planet proactively consuming content. Because of YouTube.

Analytics 151

Analytics Marketing Audience Channel 151

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). I believe it has to do with choosing the wrong success metrics. Because the consideration stage matches your marketing, which in turn matches the metric.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

JANUARY 18, 2022

For example, at global employment platform Indeed , one of their values is “Job seeker first.” If you have a global brand, this might mean different things in different markets. Marketers must adjust their expectations and metrics with expanded brand tracking. Use marketing as the vehicle to communicate your brand.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. Let's go back to our table, and global oil consumption. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. More revenue! #2: What's missing from the celebration is the answer to this question: What does the global maxima look like? Content marketing is all the rage, as you are well aware of.

Search 137

Search Analytics PPC Green 137

Duct Tape Marketing

JUNE 7, 2023

She is the global customer growth and innovation evangelist at Salesforce and the Wall Street Journal bestselling author of Growth IQ. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. Tiffani is also the host of the podcast  What’s Next!

Employee 91

Employee Technical Review Advisory Board Sales 91

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Great list! I particularly agree on points #2 and #4.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

AUGUST 2, 2017

1,983% boost in annual revenue, 1,000% user base growth within six months with no upfront costs. In today’s environment, if B2B organizations are going to make it, they need to grow. increased revenue. 3 Factors That Affect B2B Partnerships. 3 Factors That Affect B2B Partnerships. Can this be true? Social factors.

Channel 84

Channel Partner Programming B2B 84

ReadWriteStart

JANUARY 10, 2020

The key factors that boost several metrics via visual merchandising are as follows: Engagement and time-on-site. remains the core medium to draw customers and increase revenue. However, smaller brands can also deliver such an exquisite experience directly to customers, B2B, B2C, and even to non-fashion brands. Order inventory.

Startup 78

Startup eCommerce B2C Metrics 78

ConversionXL

AUGUST 2, 2017

1,983% boost in annual revenue, 1,000% user base growth within six months with no upfront costs. In today’s environment, if B2B organizations are going to make it, they need to grow. increased revenue. 3 Factors That Affect B2B Partnerships. 3 Factors That Affect B2B Partnerships. Can this be true? Social factors.

Channel 77

Channel Partner Programming B2B 77

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Analyzing ecommerce conversions PLUS goals means we are going to solve for the global maxima. And, that is how it should be. No, of course not.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 How will you know if your website is working for you if you never look at your metrics? trillion in 2014.

SEO 80

SEO eCommerce Software Review Analytics 80

Cracking the Code

JANUARY 28, 2008

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. SaaS business metrics: why are they different? Global warming: a plague for humanity?

Software Review 48

Software Review Technical Review Los Angeles Europe 48

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. As you continue your research, start adding metrics like volume, competitiveness, etc. What is the SEO pyramid? Problem terms.

Framework 123

Framework B2B SEO Search 123

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape.

B2B 73

B2B Marketing B2C Social Media 73

ConversionXL

JANUARY 29, 2016

Here are some stats: With their regular ad spend being quite high, their retargeting added an additional 15% in revenue. Let’s take a look at a B2B retargeting example. Selling more than 17 million bags since 1998, eBags knew they had huge retargeting potential, but what they did with their data was pretty creative.

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. Following global marketing trends, copying your competitors and implementing best case practices don’t work for this reason: websites are highly contextual. B2B and B2C. Some things and places matter much more than others.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

JULY 6, 2021

for B2B specifically. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. Still, a LinkedIn ad strategy can pay back dividends if your products or services produce a high monthly recurring revenue or you sell high-ticket items.

Campaign 129

Campaign Audience Advertising Conversion 129

Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.”

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

MARCH 3, 2021

Brands that rely heavily on revenue from paid than organic search are only one crisis away from having their business turn upside down. Google Ads cost-per-conversion metrics. Here are some of the Google Analytics metrics that provide insight into the quality of your PPC clicks. Exit rate metrics on Google Analytics.

PPC 146

PPC SEO Campaign Analytics 146

Ben's Blog

JUNE 3, 2024

This is one of the reasons why many of the first B2B GenAI use cases were for marketing!) trillion in annual global productivity , and global payments company Klarna recently said it saves $10 million in costs every year by using GenAI to generate images and reduce their reliance on external marketing partners.

Software 84

Software Sales Marketing Vertical 84

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Granular tracking of the right metrics helped sales reps prioritize prospects soon after receiving their watch. How uniting reporting increased revenue from target accounts by 21% for Schneider Electric. Results from SE’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

View from Seed

AUGUST 30, 2016

My contact at Facebook assured me that this story wasn’t the only one of its kind, and that it was more common than you’d think in other offices they had globally. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Their target consists of SMBs specifically.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Most businesses have a handful of target accounts they dream of closing—big, prestigious companies that could generate a whole lot of revenue in a single deal.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

MAY 13, 2020

Further, as you’re now using your own data, you can remove revenue from cancelled transactions or returns. You can also calculate more advanced and confidential metrics, such as margin instead of revenue. This is a challenge for most B2B sites. As long as you can export your CRM data with a unique lead ID (e.g.,

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

DECEMBER 8, 2017

If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. Global maxima view of success: Microsoft is losing. [ Perhaps some kind of B2B sales. Local – Global Maxima Example 2: Gap Inc.

Global 123

Global Metrics Artificial Inteligence Oakland 123

ConversionXL

OCTOBER 30, 2021

Over 90% of all global traffic comes from Google, and its ownership of search is holding steady. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. You can do this by tracking metrics and user behavior.

Customer 140

Customer Marketing Social Media CPA 140

Austin Startup

JUNE 26, 2019

You might notice what’s not on that list above: revenue, investors. No revenue isn’t always a problem for venture-style businesses; no investors + no revenue = challenges for most founders without tremendous self-funding. That’s a metric! especially in a winner-take-all category?—?that Hello Chris Yeh!) That’s relative.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

VC Cafe

JANUARY 16, 2011

3GVision is the global leader in mobile barcode services that use the camera phone to scan barcodes. Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Craze Productions. GoNet Systems.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Austin Startup

JULY 2, 2021

Chargify, the leading billing platform for B2B SaaS, announced today the massive productivity improvements and decrease in operating costs that CareerPlug has achieved using its new Chargify Business Intelligence product. This saves our operations and finance teams hours of manual work each week. and Canada.

San Antonio 67

San Antonio Texas B2B Ireland 67

Reid Hoffman

AUGUST 6, 2020

As the Greylock team has learned after decades of partnering with early-stage founders, the best approach is establishing a core set of fundamental questions that can be tailored to each individual company, rather than looking at a rigid set of metrics. WHAT METRICS SHOULD A FOUNDER SHOW TO RAISE A SERIES A FROM A VC FIRM LIKE GREYLOCK?

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. The causal impact does not have to be on Revenue.

Social Media 60

Social Media Media B2C B2B 60