ConversionXL

APRIL 3, 2018

mobile is ~50% of revenue, shorter form works better. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention. Work hard to define meaningful product metrics – enabler of team success. Friends referring friends. What makes B2B different? updated footer.

Retention 106

Retention Artificial Inteligence Channel Email 106

Reid Hoffman

AUGUST 6, 2020

As the Greylock team has learned after decades of partnering with early-stage founders, the best approach is establishing a core set of fundamental questions that can be tailored to each individual company, rather than looking at a rigid set of metrics. WHAT METRICS SHOULD A FOUNDER SHOW TO RAISE A SERIES A FROM A VC FIRM LIKE GREYLOCK?

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69

ConversionXL

APRIL 7, 2021

The concept remains the same today with modern ABM—we want to sell to a list of ‘dream customers’ more commonly referred to as target accounts. If you’re selling B2B, you know it’s a wide and competitive market. When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

OCTOBER 25, 2018

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. The fattest part of the market often demands more education, more handholding, more social proof through case studies & references, and a relationship with a salesperson or account manager to feel comfortable with the purchase.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. But that alone is too general, so it’s important to get specific by setting clear metric objectives. total revenue / total spend).

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. Inform Me.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MARCH 5, 2019

For example, Jon Buchan of Charm Offensive is known for his humorous B2B emails, usually with pictures of cute animals included as attachments. Introduce yourself and refer to the company/prospect by name. Ultimately, the only metric that matters is the positive reply rate. Those metrics include: Delivery rate.

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

SEPTEMBER 15, 2020

Do what’s best for the customer—even if it doesn’t grow revenue. A few of the features Monzo built, however, go against revenue generation in favor of doing what’s best for customers. It’s not the only example of Monzo serving customers at the expense of potential revenue. Test novel ways of solving the same problem.

Customer 85

Customer Community Revenue Software Review 85

YoungUpstarts

OCTOBER 31, 2019

percent of the total revenue of a company. For businesses that earn less than $5 million annually in sales, the US Small Business Administration (SBA) recommends allocating six to seven percent of the revenue. Successful B2B companies allocate as much as 40 percent of their budget for content marketing.

Marketing 113

Marketing Small Business Administration SBA Social Media 113

Austin Startup

MAY 29, 2019

Brands would get higher margins but lower revenues while retailers would get lower margins but higher revenues (generally speaking, with Apple being a notable exception owning both sides of that for much of their sales). I think any SaaS startup would be wise to identify if their B2B market has a natural network effect to tap into.

Networking 48

Networking Fractional CTO CTO Hire B2C 48

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Web Analytics Campaign 126

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. I refer to other outcomes (think of the Macy's case above) as micro-outcomes. And, that is how it should be. I call this the macro-outcome.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Because the best marketers have their own perspective on everything from metrics to channels to branding.

Demand 95

Demand Management B2B Campaign 95

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 How will you know if your website is working for you if you never look at your metrics? In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

JANUARY 31, 2014

Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. The top referring sites and linking sites also provide further evidence that SoundClouds core audience is hip & trendy. The Alexa data supports this.

Analytics 134

Analytics Video Matching Conversion 134

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Apply the Organic Search segment to that report (in Google Analytics segments are on the top right, in other tools please refer to user manual). Back to our story. More traffic, not that hard. What do you see?

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JULY 6, 2021

for B2B specifically. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. Still, a LinkedIn ad strategy can pay back dividends if your products or services produce a high monthly recurring revenue or you sell high-ticket items.

Campaign 129

Campaign Audience Advertising Conversion 129

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. Just so we have a visual guide through this learning process, let's use the above image as a reference. Look up, memorize the steps to conversion. Just to be conservative.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. The dark funnel refers to the different places where buyers engage and make decisions that marketing teams can’t attribute. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. via Revenue Champions].

B2B 103

B2B Social Media Channel Audience 103

Occam's Razor

JANUARY 24, 2011

Surely not using horrible metrics like Page Views, right? It is not unusual that in addition to delivering conversions (or not), your website links to other places where traffic you refer adds value. Now do this: Total revenue divided by number of web_quotes. How does the Analyst compute the value added by the site?

Analytics 122

Analytics Conversion Affiliate Web 122

ConversionXL

JUNE 13, 2016

Shopping Cart Values / Revenue Per Visitor. Revenue per visitor is another common eCommere KPI, and it’s especially important with certain hypotheses. In that case, the revenue per conversion or per visitor is more relevant than conversion rate. In this case, measure the revenue after return or the return rate.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

conversionxl.com

FEBRUARY 4, 2014

Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. The top referring sites and linking sites also provide further evidence that SoundClouds core audience is hip & trendy. The Alexa data supports this.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Of course, you’ll also want to be sure you’re focused on the right metric. Including a location reference in the subject line. The study covered various sectors, including B2B, B2C, nonprofit, retail and e-commerce. via SujanPatel.com).

Email 93

Email Campaign Audience Mobile 93

Occam's Razor

MARCH 10, 2015

Did I just switch from a viking reference to pirates? You also have the ability to look performance by revenue and transaction rate. Hence, we are able to get three more metrics that help us understand how the lead progressed through rest of the lead nurturing process. I know, a bit melodramatic. But fear no more, me harties!

Analytics 60

Analytics Technical Review Software Review Web 60

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

MAY 27, 2022

The metrics. B2B demand generation focuses on ROI. Vanity metrics are less important. Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

DECEMBER 13, 2018

Custom dimensions and metrics. GA360 allows users to roll up reporting from multiple properties efficiently with capabilities not available in the free version—deduplicating users, stitching sessions, inheriting custom dimensions and metrics, etc. Large B2B companies that already use Salesforce. Export size. email, SMS).

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

JUNE 23, 2019

Your website is often the first point of contact for customers, responsible for first impressions and, of course, revenue. Reputed credibility is a third-party reference. Link to external websites that reference your organisation. Companies that design for credibility have a strategic advantage over the competition.

Reputation 132

Reputation Caching Design Community 132

ConversionXL

JANUARY 29, 2016

Here are some stats: With their regular ad spend being quite high, their retargeting added an additional 15% in revenue. Let’s take a look at a B2B retargeting example. First, they used a tactic they referred to as integrated retargeting. Their efficiency (time spent managing retargeting campaigns) improved by 25%.

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

MARCH 26, 2014

What I find most useful about this report is the ability for B2B companies to gain insights with regards to their leads or prospects (could be applied to lead scoring within a CRM). You can now see 3 metrics called. (1) This metric is really important because it’s when people can start navigating, clicking and scrolling. (2)

Analytics 131

Analytics Conversion Metrics Europe 131

Ben's Blog

AUGUST 17, 2020

OH in South Park, San Francisco (or on Zoom from Big Sky, Montana): “OMG, crazy – that firm just paid 100x revenue to invest in [insert hot startup here] – what could they be thinking?” A multiple is a company value divided by a metric. cash flows beyond that forecast period).

Valuation 36

Valuation Balance Sheet Cofounder Forecast 36

ConversionXL

SEPTEMBER 13, 2012

Your website is often the first point of contact for the customers, responsible for first impressions and of course sources of revenue. Reputed credibility – third party reference (e.g. Link to external websites that reference your organisation. Attack Resistant Trust Metrics. Detailed product information.

Reputation 133

Reputation Caching Stock Design 133

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Search, Referring Sites, Direct, Campaigns. 20% to 30% Referring Sites. No, no, not the silly reports that show mostly useless metrics like Average Time on Site and Average Pages Per Visitors ( averages stink! ). Index Value Metric. See how it looks. How's yours?

Web 139

Web Analytics eCommerce Campaign 139