ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

NOVEMBER 23, 2022

Even though the Austin weather had some surprises in store for us, the tremendous effort to organize CXL Live pulled off the event through a (literal) storm and frenzy. They figured out something many bigger events miss: it’s not about the gurus, swag, and booths. It might just change your mind about conferences.)

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

Duct Tape Marketing

MAY 22, 2019

Transcript of Creating a Winning SEO Strategy written by John Jantsch read more at Duct Tape Marketing. We do all of our transcriptions here on the Duct Tape Marketing Podcast using rev.com and I’m going to give you a special offer in just a bit. He is the founder of Backlinko.com a place where you can get actionable SEO advice.

SEO 60

SEO Kansas City Kansas Missouri 60

ConversionXL

NOVEMBER 5, 2020

Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas. As advocated in the book, I felt the idea of using restraint would help me quickly execute on new ideas. About 18 months later, we pivoted our messaging to evolve beyond digital PR. Most B2B buyers know this.

PR 120

PR B2B Lean Audience 120

Duct Tape Marketing

MARCH 30, 2022

Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 4:56] Could you talk about something you’ve written about — the end of technical SEO? [5:43]

Technical Review 87

Technical Review SEO Metadata Algorithm 87

Up and Running

AUGUST 25, 2021

Spend time engaging with your audience, and you can learn a lot about their needs. These quick 5 minute surveys help us assess the satisfaction of our current products while allowing us to identify growth opportunities. . This information helps us fine-tune our software and add new features along the way. A whopping 3.96

B2B 118

B2B Audience Software Review B2C 118

Hearpreneur

DECEMBER 10, 2023

Here are their responses: #1- Publishing a source magnet content Photo Credit: Andre Oentoro In 2024, our team aims to publish a source magnet page about animation in marketing. This survey-driven content is new to us and strives to attract organic traffic and backlinks to ultimately build brand authority in our niche.

Technical Review 134

Technical Review Entrepreneur Artificial Inteligence Affiliate 134

YoungUpstarts

JULY 1, 2015

Keen to use inbound marketing to improve your marketing ROI? Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. First, let us define what inbound marketing is. Let us go through each in turn. a) SEO in a Nutshell.

Software Review 100

Software Review Marketing Social Media B2B 100

YoungUpstarts

APRIL 15, 2018

B2B wholesale businesses have had to rethink and realize that a wholesale e-commerce platform is essential to their business. Your B2B customers are also consumers, and B2C commerce is leading the way with companies like Amazon and Ebay way out in the front. You can be sure your competitors are using a wholesale e-commerce platform.

B2B 153

B2B B2C PPC SEO 153

Duct Tape Marketing

NOVEMBER 15, 2023

[22:02] Where can people learn more about your work? More About Ryan Stewart: Work with Ryan at Ryan Stewart Consulting – [link] Explore Ryan’s training program, The Blueprint Training – [link] Connect with Ryan on Youtube – [link] Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show?

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

OCTOBER 16, 2022

Get seen with SEO-driven content marketing Conclusion. by posting about it on social media). Jennifer Havice suggests asking the following question when carrying out VoC research : What concerns or hesitations did you have before you decided to buy/work with us? Be frank with your questions and honest about your motive.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Duct Tape Marketing

JUNE 23, 2022

In this episode, she’s breaking down why it’s so important today to build an online community of raving fans and customers for your business and the best ways to go about it. 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [7:02] 20:25] Where can people learn more about you and your work?

Community 93

Community B2B B2C Technical Review 93

Duct Tape Marketing

APRIL 14, 2022

In this episode, I talk with the Founder and Chairman of Acceleration Partners, Bob Glazer, about why diversifying your marketing strategy with other channels — like partnerships — is the way of the future. 12:58] Is there an example case on finding partners that you’d like to go through with us? [15:43] Like this show?

Marketing 90

Marketing Affiliate Channel Software Review 90

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. Don't forget to signup and have your questions ready for us.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Brandanew

MARCH 24, 2016

If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies? Why Do B2B Companies Need To Prioritize Social Media.

Social Media 100

Social Media B2B Media Vertical 100

ConversionXL

MAY 27, 2020

This person asked us to add a barely relevant link to our blog’s category page: Sometime, somewhere, they read that they were following “best practices.” I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. But most of us—myself included—aren’t guest blogging superstars.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

APRIL 7, 2021

While it is true that technology has enabled us to create more personalized & relevant experiences for prospects & allowed us to target people in very specific ways, it can also quickly approach the point of diminishing returns. Technology has both enabled us and added needless complexity to the process. Image source ).

IP 98

IP Marketing Technical Review Software Review 98

searchengineland.com

MAY 30, 2012

All Things SEO. B2B Search Marketing. Enterprise SEO. Overview: What Is SEO? Video: What is SEO? SELs Guide To SEO. Periodic Table Of SEO. SEO Columns. How To: SEO. Google SEO. SEO Library. Our SEO Events. How To: SEO. Search Week Newsletter. All Columns.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

YoungUpstarts

SEPTEMBER 10, 2018

If there are only a few companies within your industry that completed the program, I recommend that you contact one of these startups directly and ask about their experience. Follow them on Twitter and/or other forms of social media, in order to find out about Q&A webinars they host or to contact them directly.

Programming 124

Programming Chile B2B B2C 124

ConversionXL

APRIL 1, 2019

Your knowledge, in other words, can become a curse—a barrier that keeps you from communicating what customers care about in language they understand. Hindsight bias , the original researchers found, leads us to overestimate our ability to predict a past outcome. That makes us more vulnerable to the curse of knowledge.

Technical Review 133

Technical Review Marketing Software Review Audience 133

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Some of the quantitative metrics that companies use to measure their Content Marketing success include: a) Traffic. f) SEO ranking. Think beyond generic SEO.

Social Media 100

Social Media Marketing SEO B2B 100

Duct Tape Marketing

JULY 14, 2022

In this episode, I talk with Melissa about her entrepreneurial journey and the problems that eWebinar set out to solve. 22:06] Where can more people learn about eWebinar and connect with you? More About Melissa Kwan: Connect with Melissa on LinkedIn. Click on over and give us a review on iTunes, please! eWebinar.com.

Technical Review 84

Technical Review Demand Cofounder Video 84

ReadWriteStart

JANUARY 20, 2020

Yes, these types of stories are fun to talk about, but they’re more of the exception than the rule. It’s one of the main reasons startup founders often shy away from reasonable SEO pricing models , opting instead for the riskier, cheap, outsourced route or the DIY approach—which are both fraught with their own perils.

Sweat Equity 107

Sweat Equity Non-Compete Startup Azure 107

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. More About Jeff Coyle : Connect with Jeff Coyle on LinkedIn Visit his Website Like this show? John (03:40): Okay.

Artificial Inteligence 75

Artificial Inteligence ChatGPT Differentiation Technical Review 75

ReadWriteStart

JANUARY 20, 2020

It’s one of the main reasons startup founders often shy away from reasonable SEO pricing models, opting instead for the riskier, cheap, outsourced route or the DIY approach —which are both fraught with their own perils. I have personally seen the impact of the startup funding gap as a recurring problem in both of my advisory businesses.

Sweat Equity 78

Sweat Equity Non-Compete Startup Azure 78

ConversionXL

MAY 27, 2022

Like SEO, demand generation is a long game. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Record the interview, and note how they talk about your product or service (add this to your voice of customer research ).

Demand 124

Demand B2B Distribution Channel 124

crowdSPRING Blog

FEBRUARY 14, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Most active venture capital investors of 2013 in the US by stage – pic.twitter.com/cfCFXWmpbH. Old School SEO Tests In Action (A 2014 SEO Experiment) - crowdspring.co/1dB0QGP.

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

APRIL 4, 2017

That sounds like an obvious statement, but not a lot of people think about it critically. It doesn’t help that there’s a new blog post out every day about how you’re missing out on [X] and this company is killing it by doing [Y]. The Intersection of SEO and CRO (and How to Maximize Long Term Growth). Image Source. Litmus blog.

Channel 118

Channel Marketing Viral SEO 118

ConversionXL

FEBRUARY 3, 2022

Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth. We’ll look at strategies to reach and engage potential users and break down examples of brands that have used growth hacking to achieve success. SEO, email marketing, Facebook advertising). via Observer ].

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

NOVEMBER 2, 2023

20:54] Where can listeners connect with you and learn more about Databox? More About Peter Caputa: Check out Databox here Connect with Peter on LinkedIn Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Click on over and give us a review on iTunes, please! And so I grew a big team there.

Metrics 75

Metrics Analytics Forecast Software Review 75

Duct Tape Marketing

JUNE 7, 2023

Her new book The Experience Mindset: Changing the Way You Think About Growth , explores the relationship between employee experience (EX) and customer experience (CX) in businesses and how companies should adopt a mindset that strengthens both EX and CX simultaneously. [20:29] Click on over and give us a review on iTunes, please!

Employee 76

Employee Technical Review Advisory Board Sales 76

Duct Tape Marketing

SEPTEMBER 30, 2022

[21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] 22:55] Where can people connect with you and learn more about your work? More About Karrie Sanderson: Connect with Karrie on LinkedIn. Click on over and give us a review on iTunes, please!

Marketing 76

Marketing Differentiation B2C PR 76

ConversionXL

MAY 1, 2019

A neuromyth is “a commonly held false belief about neuroscience.” Using someone’s preferred learning style increases knowledge retention. Using someone’s preferred learning style is beneficial to their educational development. That belief, it turns out, isn’t supported by science. The “neuromyth” of learning styles.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Duct Tape Marketing

DECEMBER 1, 2022

6:26] What in the 8 years since your first book was released has changed the most about content? [13:33] 13:33] How does somebody find their voice, and how do they use it well? [17:56] More About Ann Handley: AnnHandley.com. More About The Agency Workshop: Apply for the Agency Workshop. 24:38] What would E.B.

Charlotte 88

Charlotte Audience Technical Review Chicago 88

Hearpreneur

OCTOBER 10, 2018

Granted I have to explain it to most prospects but it really does help us stand out from the crowd. However, we have found our name to be a valuable asset in the world of SEO; the name itself is a keyword that our customers search for, making it easy for us to rank in the search engine results. First, we will do mainly SEO.

Naming 98

Naming LLC Entrepreneur Macedonia 98