Ben's Blog

JUNE 3, 2024

Marketers are looking for ways to scalably create personalized campaigns and messages to meet people where they are. The GenAI marketing agent will still take direction from a marketing team around the goal of a campaign and how much to spend, but it will manage itself autonomously.

Software 85

Software Sales Marketing Vertical 85

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? What content and information do they like? How do they buy?

B2B 48

B2B Conversion B2C Sales Cycle 48

Up and Running

AUGUST 7, 2019

Your business’s operations have changed. Many are incorporating Amazon as just a single channel in their ecommerce business plans , hoping customers will shop there and like the brand enough to consider looking at Instagram, search engine results, or their own website for more information and options. Be mobile-friendly.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Occam's Razor

SEPTEMBER 15, 2014

Let's get the information we need to get our CEOs, CMOs and CUXOs to unleash a tsunami of creativity and awesomeness when it comes to mobile. The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

JUNE 24, 2014

We know that older users, in particular, are more cautious about the information they share and are less likely to opt to use social sign-on. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations.

Social Network 130

Social Network Viral Social Media B2C 130

Austin Startup

JUNE 26, 2019

Let me first start with some key info for those currently using the site: please retrieve information from your accounts by June 28th. Given my background in the data-driven world of political campaigns, I know it’s all about the #s (you win or lose on Election Day given your win #?—?you you win on 50% + 1 or you don’t…).

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

ConversionXL

SEPTEMBER 2, 2019

We know that older users in particular are more cautious about the information they share and are less likely to opt to use social sign-on. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

MAY 22, 2017

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. That was designed to allow information storage and manage customer contact information. All manual operations. It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Hearpreneur

DECEMBER 18, 2019

What we realized is that SMS marketing campaigns are significantly more effective for us than email campaigns when qualifying the interest of new potential customers. However, using SMS marketing with those new potential customers is extremely effective and those make up the bulk of our marketing campaigns.

SMS 90

SMS Entrepreneur Social Media Campaign 90

David Teten

DECEMBER 3, 2019

I walk through below how progressive investors are using technology and analytics throughout all of their operations. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. We are also seeing technology evaluation as an increasingly important part of LP operational due diligence.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

FEBRUARY 3, 2017

According to the benchmark report, most affiliates work in the B2C space (79.45%). The more information your affiliates have and the more they are able to perform like an in-house member of your marketing team, the better. Affiliates can share their learnings with you, which can help you guide other affiliates and in-house operations.

Affiliate 48

Affiliate Programming Marketing PPC 48

Up and Running

JUNE 8, 2021

Value-driven content makes an impact from hyper-local to global campaigns. Although many parts of your company may change over the years, like your logo, website, marketing campaigns, and even the products you sell, your core brand values should remain solid. Then you provide information in an engaging, thought-provoking way.

Small Business 133

Small Business Marketing Japan Global 133

ConversionXL

JULY 9, 2015

and you’re executing targeted marketing campaigns that are garnering traffic. Here are a few questions you should be able to answer based on the information gathered in your sign up form and/or via analytics: What was the traffic source for converted users? What industry are you operating in? Using past data to qualify leads.

Analytics 48

Analytics Conversion Software Review Email 48

Occam's Razor

NOVEMBER 18, 2014

Treemaps are a great way to visualize a lot of information. I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. Worldwide Smartphone Sales by Operating System , in thousands. Three cool benefits: 1.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

AUGUST 27, 2019

According to Chief Marketing Technologist, there are now more than 7,000 tools you could use in your campaigns and operations. It’s easy to get excited about an idea and rush the launch of a campaign or succumb to the time pressure of promoting a product for the holidays. Then set up the campaigns that’ll generate the data.

Analytics 124

Analytics Naming Metrics Campaign 124

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. And today, it really is an art form. million searches per second and select from 130 trillion indexed pages.

Demand 46

Demand B2B Curation SEO 46

ConversionXL

MAY 27, 2020

B2B copywriting almost always requires more skill and time compared to B2C. In some situations, like with SEJ blog, I couldn’t even link back to my own (informational) content. . HARO is a great workaround for businesses that want to be featured in media outlets but aren’t in a position to launch a proper digital PR campaign.

B2B 142

B2B Social Media Email Campaign 142

online.wsj.com

SEPTEMBER 23, 2012

based companies initially funded by venture capital between 2006 and 2011, 84% now are closely held and operating independently, 11% were acquired or made initial public offerings of stock and 4% went out of business, according to Dow Jones VentureSource. Opinion: Noonan: The Romney Campaign Needs a New CEO. Consumer Services (B2C).

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Designmantic Blog

MARCH 6, 2018

She was one of the founding members of the Athena Network in 2005 where she also served as its Operations Director and supported over 30 Regional Directors. which is intent on helping several businesses learn various practical resources, strategies and information to lead their companies to successful heights. Kendall SummerHawk.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Duct Tape Marketing

JANUARY 8, 2015

Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. People want to be in control of the information they get and this makes them more receptive to your message. When they participate, they become invested and engaged.

Marketing 28

Marketing North America Lead Generation B2B 28