ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. Brands that rely heavily on revenue from paid than organic search are only one crisis away from having their business turn upside down.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. This post gives you a data-backed approach to win more repeat sales. By campaign of first order. The most telling cohort, perhaps, is which promotion locked in the sale. The second relies on retention. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

Up and Running

AUGUST 7, 2019

What’s likely more important for most small ecommerce businesses and owners like you is that people are narrowing their choices even further based on search while increasing their demands. If you search “red baseball cap” Amazon tells you that there are “over 100,000 results” but limits you to just seven pages of results.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

ConversionXL

DECEMBER 2, 2020

Should” content also tends to focus on the “what” and “why” components, which pad word counts (and appease search engines) but achieve little else. The first two are more familiar to B2B marketers; the last one often applies to B2C. How do you win a presidential campaign? Run the best campaign. Or sales-qualified leads.

Analytics 161

Analytics Acquisition Channel B2C 161

ConversionXL

JUNE 25, 2021

Growth: A sharp increase in users and sales. Here, your focus should be to earn new sales from fence-sitters and consider new revenue streams. There are several documents you can create in pre-launch to encourage buy-in (no matter the size of your startup or organization): Sales messaging guide.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

Duct Tape Marketing

AUGUST 17, 2022

So we, we call Google an AI based search engine now. And yeah, AI based search engines are just a lot better at choosing the right content for the query, giving you the right answer at scale than the rules based search engine, where, where Google started out. A lot of it depends on whether you're B2C or B2B.

SEO 87

SEO Technical Review Metadata Social Media 87

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. And I always say it's sales or conversion , you know, rate optimization. And I, that's really my expertise.

B2B 80

B2B Marketing B2C ChatGPT 80

The Startup Magazine

JUNE 1, 2021

When it comes to e-commerce sites, most people think only of B2C relationships, but all of the same principles and advantages apply equally to the B2B sector where goods are involved. Develop a distinctive customer-centric presence in the channels you use for your awareness and marketing campaigns. Dashboard for sales reps.

B2B 156

B2B eCommerce B2C Database 156

YoungUpstarts

OCTOBER 30, 2019

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. From improving brand awareness to making more sales, the right traffic generation can transform the future of a B2B brand.

B2B 138

B2B B2C Social Media SEO 138

Duct Tape Marketing

DECEMBER 24, 2015

How to get the most out of your Christmas sale on a budget on Adwords written by Guest Post read more at Duct Tape Marketing. It’s no news that the holidays increases sales, however, one of the drawbacks of the holiday season is the increases of competition and marketers. photo credit: Wikimedia.

Sales 28

Sales Matching B2C Campaign 28

Duct Tape Marketing

APRIL 13, 2017

Advertising runs a gamut of choices- from very simple to a full-fledged campaign. You can capture user’s interest in your products and services and guide them through the sales funnel. The code is to create an impressive tweet like pushing a product release crafted well enough that it appears on top of search results.

Social Media 60

Social Media Media Marketing Lead Generation 60

ConversionXL

MARCH 31, 2021

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? Cold email and referrals have often been quite effective.

Audience 127

Audience Non-Compete Distribution Channel 127

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. To show up on Google search in a way that you don’t want can have a serious dent on your reputation. What’s not to like?

Small Business 100

Small Business Marketing Software Review B2C 100

YoungUpstarts

APRIL 15, 2018

As recently as a few years ago, brands and wholesalers only had a few sales channels to consider: they sold directly to retailers, or to distributors who in turn sold to retailers. Your B2B customers are also consumers, and B2C commerce is leading the way with companies like Amazon and Ebay way out in the front. Increased sales.

B2B 153

B2B B2C PPC SEO 153

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. In other words: Evolution. Said another way, digital revolutions more often than not fail.

Analytics 165

Analytics Marketing Channel Metrics 165

Austin Startup

JUNE 26, 2019

Because we will not be maintaining the integrity of the data after June 28th, we will be discounting the search and account features after that date. Since launching the site last year, we’ve had the privilege of helping more than 7,500 folks with their most important search. Lean into it. Step on the scale.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

ConversionXL

FEBRUARY 3, 2017

Many of the top search results for the term are focused on what it is and whether you can make money from it. Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. Are you aware of your profit margin on every type of sale? Do you know the value of a repeat customer?

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

APRIL 12, 2017

The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. Search dropdown. Jakub Linowski: Searching for Repeating Conversion Patterns: What Can Multiple Tests Tell Us?

San Antonio 86

San Antonio Metrics B2B Analytics 86

YoungUpstarts

FEBRUARY 23, 2015

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. In planning for your digital campaigns, there are three areas worth nothing. Six Stages in Digital Advertising Campaigns. Define campaign messages.

Social Media 100

Social Media Campaign SEO B2C 100

Mike Michalowicz

FEBRUARY 11, 2013

Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times. They are the first thing people see on search engines. Share Your Expertise Freely. Online-Map Listings.

Small Business 167

Small Business Marketing PR Social Media 167

YoungUpstarts

AUGUST 17, 2014

Marketers hope to disseminate information and inspire sales. For example, IFTTT (if this then that) allows marketers to create ‘recipes,’ combining platforms to influence a general or specific campaign. Otherwise, a number of internal processes results in lower sales and poorer engagement. Why You Need It. Link Architecture.

Architecture 180

Architecture Marketing SEO Cofounder 180

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. John Jantsch (08:26): If somebody was, you know, just the typical sort of sales kind of questions, like what's the key difference between years and X?

Marketing 73

Marketing Differentiation B2C PR 73

ConversionXL

JANUARY 18, 2022

If you spam the non-buyers with sales CTAs, you’ll only annoy them. If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. Take search-oriented creative agency Rise at Seven. Why should customers choose to do business with you?

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

AUGUST 1, 2017

Second, the costs of a loyalty strategy are easy to account for – it’s easy to add up costs for support, technology, campaign costs, etc. The first place I search is Google, because I’m used to it and it’s easy. We can say the same thing for B2C products, for example, HeadSpace. Everyone can relate to this.

Customer 114

Customer Retention B2C Programming 114

Duct Tape Marketing

MAY 22, 2019

It’s kind of a shady site, but what it is basically is it’s like a web proxy so you can go to Google, use an IP address that’s in the States and search through it, and the cool thing is is that it’s not a VPN so it doesn’t have your browser history or any of that stuff implementing it. Brian Dean: Oh definitely.

SEO 58

SEO Kansas City Kansas Missouri 58

ConversionXL

APRIL 11, 2016

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. How do most visitors feel about video?

Video 48

Video Conversion Mobile Search 48

ConversionXL

JUNE 8, 2017

Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? For an ecommerce website, that could mean giving the 10% off coupon only to new visitors instead of everyone, to avoid cannibalizing sales you would have made anyway from your loyal customers without the coupon. Google Adwords?

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

JULY 7, 2020

If you’re looking for an alternative way to drive traffic, leads, and sales, Pinterest is an opportunity. Seasonality is big on Pinterest—holidays and in-the-moment fashion trends draw high search volume. Pins are going to “settle” in search results. Lots of users searching for the topic. Design engaging pins.

Marketing 114

Marketing Viral Campaign Search 114

ConversionXL

DECEMBER 9, 2013

So the question is, does emotion play a role in making more sales online? Before we look how emotion affects sales, we have to ask if emotion plays a role further up the marketing funnel – specifically for driving awareness and getting more reach. Overall, the campaign would involve a lot of text. As it turns out, yes.

Sales 126

Sales B2B Campaign Video 126

ConversionXL

AUGUST 1, 2017

Second, the costs of a loyalty strategy are easy to account for – it’s easy to add up costs for support, technology, campaign costs, etc. The first place I search is Google, because I’m used to it and it’s easy. We can say the same thing for B2C products, for example, HeadSpace. Everyone can relate to this.

Customer 91

Customer Retention B2C Programming 91

mashable.com

OCTOBER 5, 2012

” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. Our startup creates custom vertical search and decision making engines for people or businesses with structured data.

Naming 84

Naming Startup Social Media RSS 84

VC Cafe

MARCH 15, 2016

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales 60

Sales Marketing Sales Cycle B2C 60

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Coalesce address the more general problem of searching through large data sets for best fits. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

FEBRUARY 2, 2022

Look, if you work in sales, wanna learn how to sell or just peek at the latest sales news. Check out the sales podcast where host will Barron helps sales professionals learn how to find buyers and win big business in effective and ethical ways. You people don't generally type in the exact domain they'll search for it.

Naming 74

Naming Kansas City Kansas Technical Review 74

Occam's Razor

JULY 22, 2013

If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. You want sales, yes. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 163

Framework Marketing Metrics Audience 163