ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin. .

Metrics 105

Metrics Analytics Marketing Acquisition 105

YoungUpstarts

SEPTEMBER 10, 2018

Follow them on Twitter and/or other forms of social media, in order to find out about Q&A webinars they host or to contact them directly. More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. Contact accelerator staff.

Programming 124

Programming Chile B2B B2C 124

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers. This metric reveals the longer-term relationship.

Retention 126

Retention Analytics Campaign eCommerce 126

View from Seed

MARCH 3, 2015

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We hit a challenge once we got to social media, because it was becoming much more crowded in our space with more businesses educating and creating more content. NVV: How did you adjust?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

FEBRUARY 18, 2019

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. Further, consumers crave communication with brands on social media: 95% of adults between the ages of 18 and 34 are likely to follow a brand through social media channels.

Social Media 129

Social Media Media Marketing Campaign 129

YoungUpstarts

MAY 17, 2017

You may also audit the type of content they are sharing on social media and their blogs. Here’s an example of a B2B buyer persona for a customer who is looking for tools that offer marketing automation and assist him in analyzing the social media activities of his business: Get started with a blog. Kick-start social media accounts.

Marketing 133

Marketing Social Media B2C B2B 133

OnlyOnce

NOVEMBER 30, 2022

Even in traditional B2C businesses that make heavy use of traditional non-addressable media (like print, outdoor, radio, and TV) – even in those businesses, today everything can be tested and measured to some degree. Today, the average CMO has to be able to manage 20+ different channels.

B2C 62

B2C Channel Metrics Sales 62

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook. 7) Negotiate .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

OCTOBER 2, 2014

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. But without a way to bridge the gap between content and lead nurturing, it’s sink or swim as marketers are forced to scramble across all channels and take a shot in the dark at real results.

Marketing 162

Marketing Curation B2C Audience 162

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing. Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Media-Mix Modeling/Experimentation. Tag your mobile website.

Analytics 141

Analytics Metrics Mobile DC 141

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

The Next Web

JANUARY 13, 2014

Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Yes, an increase in followers is important but not the golden metric of success.

Campaign 147

Campaign Social Media B2C Metrics 147

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Image Source. Retargeting.

Programming 97

Programming Revenue Analytics Software Review 97

Duct Tape Marketing

DECEMBER 5, 2013

This explosive growth has made Pinterest a viable traffic and revenue source for many B2B and B2C businesses. The above screenshot shows the group board results for the search “social media marketing.” Integrate Pinterest With Your Other Social Media Channels. Sharing your pins across your other social media accounts.

Social Media 77

Social Media Social Network Channel HTML 77

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. It does not matter if you are are B2B or B2C. They are all things I love and have repeatedly asked you to care for.

Design 86

Design Software Review Mobile Analytics 86

Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. After some searching, TripAdvisor found a magical business model, representing social media and user-generated content at its best. When he saw TripAdvisor.com start to pick up traffic, he decided to pursue an online advertising based business model with banner ads.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Occam's Razor

DECEMBER 9, 2013

The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

OCTOBER 10, 2011

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart).

Social Media 165

Social Media Metrics Conversion Media 165

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Articles hosted on fast-loading websites that link to social media profiles for easy sharing. The Copywriter’s Future.

Demand 48

Demand B2B Curation SEO 48

Duct Tape Marketing

JUNE 16, 2017

Live video is without a doubt one of the hottest channels right now. They take care of everything from the hardware to metrics and post-production. Diminishing returns through core channels. As Instagram takes off with wider audiences, a proven opportunity is there (for B2C and B2B brands alike). Yours must do the same.

South Africa 55

South Africa Audience Video Africa 55

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. This the reason I love setting engagement goal types (remember though, don't call the metric Engagement, it's an excuse and not a metric).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. What about social media support?

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 8, 2018

Stuart Shaw, Head of Search and Strategy at Zazzle Media , relayed the outcome of a recent market analysis for one of his clients: Amazon enjoyed twice the market share compared to any other competitor. Ultimately, however, Amazon rewards sellers who optimize for a single metric: sales. How can ecommerce companies compete with Alexa?

B2B 100

B2B eCommerce Search Technical Review 100

Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). B2C sites like Travelocity and Fry's have not cornered the market on this. Time to obsess about multi-channel outcomes. Follow-on views.

Design 150

Design Software Review Technical Review Mobile 150

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Media Market. Flash Networks.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

ConversionXL

MARCH 21, 2017

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. But over the past decade a rather seismic shift has occurred.

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Web Analytics Campaign 126

Occam's Razor

FEBRUARY 20, 2012

I want to know if they have even a simplistic understanding of how to rock social media. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Do I discover a brand channel by the company (to create a deeper connection with customers)? Channels where they should exist but don't.

Web 138

Web Analytics Technical Review Affiliate 138

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Not too shabby, right? They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. Wistia shows which metrics can be used to help you measure various factors (e.g. Engagement?

Video 48

Video Conversion Mobile Search 48

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). You can hover over each box to get a sense of the key metrics. If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! We know the optimization that is required.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Occam's Razor

JUNE 7, 2017

It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. Win Big: Stop Posting Content for Organic Reach On Social Channels. + Life is short. Is the Idea of Marketing Utopia Permanently Dead?

Social Media 162

Social Media Media Artificial Inteligence Channel 162