ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling. This post gives you a data-backed approach to win more repeat sales.

Retention 126

Retention Analytics Campaign eCommerce 126

Seeing Both Sides

JULY 11, 2013

I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project? 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

ReadWriteStart

JANUARY 10, 2020

Into the realm of visual merchandising, we are going to see how this vital and exciting marketing technique can propel sales in the fashion business. The key factors that boost several metrics via visual merchandising are as follows: Engagement and time-on-site. Store navigation and ease. Order inventory. Conversions.

Startup 78

Startup eCommerce B2C Metrics 78

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

VC Cafe

NOVEMBER 3, 2022

That typically means the opposite of a ‘growth mindset’: Cut costs / reduce burn/ extend runway as much as possible, ideally until the end of 2023 at least. Improve sales efficiency (i.e. For example, take into account these ‘scorecards’ for series B startups in both consumer (B2C) and Enterprise Saas (B2B).

B2C 109

B2C B2B Security Metrics 109

Duct Tape Marketing

JUNE 7, 2023

Tiffani emphasizes the need for a balanced approach to company strategy that involves all stakeholders, including IT, Marketing, Sales, Operations, and HR. Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more. A marketer sends a sales qualified lead over to the sales team.

Employee 76

Employee Technical Review Advisory Board Sales 76

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) The sum total of these costs divided by the number of new customers gives you CAC.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

View from Seed

MARCH 3, 2015

But even with that webinar’s success, we still had a lot of education to do in order to get people to understand what we did and even how we saw marketing in general, which we needed to do to generate demand and sales. Webinars have a whole other cost in terms of time, effort, headaches, etc. We got 300.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

The Startup Magazine

APRIL 24, 2020

Whether you’re interested in selling a website you built from scratch, or want to sell your Amazon-based B2C brand, there are many different baseline factors that go into determining an appropriate website valuation number. but we do cover the rudimentary metrics (along with tips for improving your own site’s value).

eCommerce 91

eCommerce Valuation B2C Revenue 91

ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. All manual operations. The rise of PQL over MQL model.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. is an AI bot which helps companies refine their sales pitch to VCs. Pitchbot.vc

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Image Source. New visitor vs returning visitor.

Programming 97

Programming Revenue Analytics Software Review 97

Up and Running

JULY 10, 2017

It’s critical to understand the metrics in terms of dollars per additional user, as you’ll have to spend this amount to serve thousands of your non-paying customers. It’s mostly popular with B2C markets. A paid sticker on Viber or an extra weapon in the World of Tanks could be a great example of an in-app purchase. Youtube ads. $1

Startup 110

Startup Non-Compete Viral Software Review 110

Women Entrepreneurs Can

OCTOBER 7, 2020

Whether a business operates in a B2B or a B2C environment, it can benefit from a strong content marketing strategy. Strategic content is an effective way of increasing engagement with your audience, growing customer loyalty, enhancing a brand’s presence, increasing sales, and ultimately, improving your bottom line.

Marketing 40

Marketing B2C SEO B2B 40

VC Cafe

OCTOBER 23, 2022

” No one questions the importance of revenue, but asking the question enabled us to start thinking on what would be the right metric. Did you know that companies like Airbnb, Spotify and Netflix purposely avoid setting revenue as their North Star Metric? Why is revenue not a good ‘North Star’ Metric?

Metrics 179

Metrics Revenue B2C Portfolio 179

ConversionXL

APRIL 28, 2020

To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close. While they knew that—and that might seem weird—I did start my career as a sales development representative (SDR) selling demand generation SaaS products.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Could be wasting sales and customer success time if not).

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. Client education is central to marketing messaging, too, especially for sellers with long sales cycles. The same is true in marketing, especially for companies with long sales cycles. Their sales page speaks directly to practitioners.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

MARCH 18, 2019

In my experience, sales teams want case studies, but marketing teams are cynical about the engagement they generate. Research shows that word-of-mouth marketing is directly responsible for 20–50% of sales. One study suggests that B2B buyers are even more emotional than B2C buyers.). But first: why case studies fail to convert.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

ConversionXL

AUGUST 21, 2019

Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. Sequences did little to nurture my awareness before asking for a sales call. Choose a single metric to help you measure your campaign’s ROI. Schedule a call with sales. Still, there’s hope.

B2B 131

B2B Technical Review Email Sales 131

ReadWriteStart

NOVEMBER 14, 2023

They can, however, consistently be grouped into three: (1) Business to Business (B2B) startups, (2) Business to Consumer (B2C) startups, and (3) Business to Business to Consumer. Their advanced AI platform seamlessly offers unique and highly sought-after access to customer journey metrics and upselling opportunities.

B2C 120

B2C Startup Acquisition Finance 120

David Teten

DECEMBER 3, 2019

I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk. Capital has built a free online tool for founders to calculate their cost of capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

DECEMBER 9, 2013

The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. It is worth it. Entertain Me 2.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

FEBRUARY 28, 2017

As bad customer service is a massive long-term cost – and short-term pain –, it was decided that the company would undertake a serious re-training effort for all the customer service reps and with that problems would get solved faster. The success metric, ACT, did go down. Metrics matter. Another issue. Humans are pavlovian.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv.

Framework 163

Framework Marketing Metrics Audience 163

Austin Startup

JUNE 26, 2019

Related: when people say that execution is the most important metric of who will win, keep in mind that executing a fundraise is almost paramount. swing for the fences category-building B2C software capital?—?wasn’t We have the consumer market, but not investor market for what I’m selling : B2C software.) Hello Chris Yeh!)

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

ConversionXL

MARCH 3, 2021

That’s why PPC is one of my favorite ways to quickly start testing out digital strategy and sales processes. to $3.00, the marginal cost-per-click for the incremental traffic is over two times more expensive for only 7% more impressions. Google Ads cost-per-conversion metrics. I would bid $1.07 – $1.41

PPC 146

PPC SEO Campaign Analytics 146

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Occam's Razor

JUNE 11, 2014

From B2C to B2B. And you are guessing why store sales are down (and because of such a simple fix!). B2C sites like Travelocity and Fry's have not cornered the market on this. A search for "sales automation" shows a link for Zoho, leading me to the site below left. Offline sales. From bras to dresses.

Design 150

Design Software Review Technical Review Mobile 150

Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. After a few weeks of watching no click throughs, Kaufer executed his second pivot: a cost per click model (now known as CPC). When he saw TripAdvisor.com start to pick up traffic, he decided to pursue an online advertising based business model with banner ads.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

AUGUST 27, 2019

I say “leverage” because MarTech lets you: Automate mundane tasks; Scale; Save time and decrease costs; Automate steps based on logic; Apply machine learning. These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). You’re exposed to bold sales messages. Everybody wins.

Analytics 124

Analytics Naming Metrics Campaign 124

Occam's Razor

MAY 20, 2013

It will cost too much. A lot of that traffic also submits leads that go to your normal sales process. And what metric should you focus on in this proper end-to-end view? It will take too long. It will never have ROA ( return on analytics ). You CFO might also laugh at you and shoo you out of her office. for a while.

Analytics 139

Analytics Aggregator Channel B2B 139

Up and Running

JULY 2, 2014

If you keep these 7 things in mind, you well be well on your way to a good blog and ideally, plenty of leads or sales. I don’t have to quote any fancy statistics to show you that B2B and B2C clients come from the web now more than ever. What are your most common sales objections? This time, your sales team is your blog.

Audience 77

Audience B2C Sales Web 77

Occam's Razor

NOVEMBER 18, 2014

Short story #2: Predictive Modeling, Quantifying Cost of Inaction. You can hover over each box to get a sense of the key metrics. Short story #2: Predictive Modeling, Quantifying Cost of Inaction. At that time these countries had models to predict what was the cost in human lives from inaction. Just move the blue dot.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86