Up and Running

JANUARY 18, 2021

The first thing most eCommerce companies did in February of 2020 was to smash their crystal balls and toss out demand forecasts because the world was shaping up to be like nothing we’ve seen before. eCommerce marketing tends to follow broader sales and social trends, prioritizing ease of access for its innovation.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. You must be freaking out, you have a huge website and 25 mobile apps. It does not matter if you are are B2B or B2C.

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. I will also discuss common traps to avoid, available tools in the market and additional resources you could use to strengthen your skills and improve your success rate. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

NOVEMBER 8, 2018

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”. How can ecommerce companies compete with Alexa? Are there use cases for voice search in B2B?

B2B 100

B2B eCommerce Search Technical Review 100

YoungUpstarts

MARCH 5, 2019

Magento is a powerful tool that can help you build startups in both B2C and B2B eCommerce. Mobile retail commerce sales comprised more than 34 percent of total eCommerce sales in 2017. You want to build a mobile store that’s sleek and scalable for easy growth. Responsive Site Design.

eCommerce 113

eCommerce B2C Startup B2B 113

Up and Running

AUGUST 7, 2019

For the vast majority of products—whatever your target market — people are willing to wait about two days. ” It’s turned a vast majority of the ecommerce world into a race to the doorstep, and plenty of things are falling by the wayside in the rush. Be mobile-friendly. For instance, is your ecommerce site mobile-friendly?

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

Austin Startup

NOVEMBER 14, 2017

We asked Antony McGregor Dey, entrepreneur and marketing expert, about his go-to sources for digital marketing. They don’t just cover marketing but everything it takes to be an entrepreneur in the online retail world. Here’s what he said. “I It’s also great as they focus on the failures and not just the wins.

Artificial Inteligence 48

Artificial Inteligence B2C B2B eCommerce 48

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

NOVEMBER 13, 2009

It is not just a business book, though every dna strand in this book is more about online marketing than online analytics. Non-Ecommerce. Chapter 9 Emerging Analytics: Social, Mobile, and Video. Duct Tape Marketing , and Web Analytics 2.0. It is not a technical book, though it will make you technically dangerous.

Analytics 71

Analytics Web Technical Review Metrics 71

YoungUpstarts

OCTOBER 5, 2018

Android apps and iPhone apps are taking the world by storm, and many smart thinking entrepreneurs utilize these mobile apps to improve their business further. While you only expect big fish like YouTube and dominos to have a dedicated mobile app, it is becoming increasingly crucial for businesses of all sizes to own an app for their own.

Mobile 157

Mobile B2C Technical Review Software Review 157

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. Shopbop: (Luxury) Ecommerce and Branding Done Right! There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Shopbop: (Luxury) Ecommerce and Branding Done Right! I love AAA.

Web 164

Web Design Marketing Security 164

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Focus on the mobile experience.

Analytics 165

Analytics Marketing Channel Metrics 165

Brandanew

OCTOBER 13, 2015

Content marketing has received a lot of attention in recent times but the fact is that not many were using the term till even five years ago. This is what you need to prep up for setting the content marketing goals for 2016 for your brands. 7 Content Marketing Goals For 2016 That You Can Set For Your Brand. e) Direct sales.

Social Media 100

Social Media Marketing SEO B2B 100

View from Seed

AUGUST 30, 2016

Let me start with a few addresses: 1355 Market Street. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

JUNE 24, 2014

Not only can it enhance the user’s experience on your site – no need to fill out a registration form or remember yet more passwords – it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status and interests. On the other hand, Easytobook , a B2C company, had 1.5

Social Network 130

Social Network Viral Social Media B2C 130

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Rock joy-inducing mobile experiences. Forget mobile first, it's a mobile only world! Ready to take this expansive journey to not just win at performance marketing and brand marketing? Create joy-inducing mobile experiences. Forget mobile first, it's a mobile only world!

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

FEBRUARY 10, 2016

It pains me how critical it is to know what the heck we are solving for with our analytics, and how few people identify goals for their website (mobile or desktop). Yet, few Marketers or executives take them seriously (because they don't know what the heck all that means to the business or their own paychecks!). No, of course not.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

crowdSPRING Blog

SEPTEMBER 5, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. Apple is known for the unique style of their ads.

Social Media 92

Social Media Small Business Design Media 92

ConversionXL

SEPTEMBER 2, 2019

Not only can it enhance the user’s experience on your site—no need to fill out a registration form or remember yet more password—it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status, and interests. On the other hand, Easytobook , a B2C company, had 1.5

Social Network 73

Social Network Viral Social Media B2C 73

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

APRIL 11, 2016

According to Merchant , online video accounts for 50% of all mobile traffic. 69% of marketers have used video and another 31% are planning to. 67% have found video marketing “somewhat” successful. Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content.

Video 48

Video Conversion Mobile Search 48

ConversionXL

FEBRUARY 3, 2016

Of course, most companies know this, especially those in the eCommerce space. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. Most marketing efforts are focused on creating motivation, on making people want a product.

Conversion 48

Conversion Technical Review Software Review B2B 48

View from Seed

AUGUST 2, 2017

For example, in computing platforms, the mainframe was superseded by the minicomputer, which was eclipsed by the PC, which was subsumed by client-server platforms, which in many ways has been replaced by cloud and mobile computing. after WWII, were all a direct result of the mass market adoption of the automobile many decades earlier.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

VC Cafe

JUNE 29, 2012

It created awesome companies, but the army doesn’t do ecommerce, or much mobile, which are now the biggest growth engines in startups. Jeff – we look at mobile, consumer Internet, games and SaaS. Some of them got funding, when you’re in a nacent market, you’re builidng the market.

Pakistan 113

Pakistan Community Bulgaria 113

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. Many digital marketers often set their max bids too high and end up overpaying for clicks.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

APRIL 22, 2015

Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. Following global marketing trends, copying your competitors and implementing best case practices don’t work for this reason: websites are highly contextual. B2B and B2C.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

AUGUST 27, 2019

You want to do amazing marketing. If you’ve read my book or taken my course , you know that marketing technology is vital to your success. Now, you’re ready to learn about the mistakes that marketers have made—so you can avoid them, build marketing leadership skills , and get ahead faster. Buying too many tools.

Analytics 124

Analytics Naming Metrics Campaign 124

ConversionXL

AUGUST 27, 2020

They were able to increase their sign-up rate for their product by 22% while reducing their marketing costs. 7 Ways that Predictive Analytics Is Transforming Ecommerce. However, when we talk about product analytics, we’re really talking about companies who offer products such as web apps or mobile apps. By Gagan Mehra.

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. You can personalize just by understanding the markets. Combine the brand marketing manager and the data analyst. Optimization champions are zen marketing masters. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JULY 18, 2017

They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. However, when we talk about product analytics these days, we are really talking about companies who offer products such as web apps or mobile apps. Questions such as: What marketing channels are driving the best users (i.e.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. However, when we talk about product analytics these days, we are really talking about companies who offer products such as web apps or mobile apps. Questions such as: What marketing channels are driving the best users (i.e.

Analytics 107

Analytics Product Channel Retention 107