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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. Key Takeaway: Prioritizing the employee experience alongside customer experience drives business success.

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The B2C SaaS Landscape and the Bundle Wars

VC Cafe

The tech industry is obsessed with the consumer subscription model, or B2C SaaS. Churn in Consumer SaaS is expected to be higher than traditional Enterprise SaaS models and LTV vs. CAC is a metric to watch. But to build a successful B2C SaaS business, startups need to deliver real value to keep consumers to stay engaged and subscribed.

B2C 187
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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 79
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

LinkedIn video ads: tech specs, targeting, metrics, and cost. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). LinkedIn video ad metrics. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The takeaway?

Video 129
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

It also improves employees’ productivity by allowing them to focus on vital business operations. Chatbots can answer questions and accept payments while your employees establish partnerships. In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C.

eCommerce 185
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Best and Worst Practices (Plus FAQs) for Layoffs

OnlyOnce

Short of declaring failure and shutting down your company, laying off employees is the worst thing you may have to do as a startup CEO. This isn’t firing for cause—employees aren’t being asked to leave because of their own failings. Cut more employees than you think you need to in order to reduce the risk of a second round of layoffs.

Salary 62
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Guide to Create an Uber for Courier App

ReadWriteStart

Business to Consumer (B2C) – It is the most common type of business model. Offer attractive incentives to the delivery personnel and other staff to retain them as employees for a long time. . Particularly, monitor core metrics like average time taken for delivering a courier, daily active users, and monthly active users.